Who Are the Core Customers in EFG International Company's Target Market?

EFG International targets wealthy entrepreneurs, founders, and C-suite executives with investable assets typically from $2,000,000 to over $50,000,000; these clients demand tailored lending, tax-aware investing, and concierge relationship management via a Client Relationship Officer (CRO).

Independent Asset Managers (IAMs), Multi-Family Offices, and family offices use EFG as a custody and execution platform and refer UHNW clients; expatriate investors and trustees also form a notable tail of cross-border private banking demand.

EFG serves a mixed base: predominantly private banking clients (individuals and family offices) plus institutional relationships via IAMs; around 60 – 70% of revenues historically derive from clientassets management and advisory for HNW/UHNW segments.

The entrepreneurial HNWI/UHNW segment – business owners and executives – appears most important: they generate outsized fee and lending income, drive relationship longevity, and account for the largest share of discretionary AUM and bespoke credit balances in EFG International's target market profile. See Mission, Vision, and Values of EFG International Company for related context: Mission, Vision, and Values of EFG International Company

Asia-Pacific, led by Singapore and Hong Kong, produced the largest net new money (NNM) inflows in 2025 as intergenerational wealth transfer among high net worth individuals and family offices accelerated; regional NNM contributed a plurality of growth for private banking clients.

Dubai (DIFC) saw surging demand from ultra high net worth individuals and wealthy entrepreneurs seeking geographic diversification; expatriate investors and family offices moved assets to reduce local volatility and increase cross-border allocation.

Switzerland remains the core custody and advisory base, holding approximately 40% of EFG International's assets under management (AuM) in 2025; onshore and offshore private banking clients and trustees supply steady revenue and strong asset retention.

Latin America continues as a key growth corridor with Miami and regional offices capturing flight capital and wealth diversification from entrepreneurs, business owners and HNWIs; trends in 2025 show rising demand for bespoke wealth management and cross-border banking solutions.

EFG International expands its customer base by hiring seasoned relationship managers who transfer client mandates, adding immediate AuM and access to high net worth individuals and ultra high net worth individuals. In 2025 the bank integrated over 60 new CROs and sustained net new money growth in the target range of 4% – 6%, reaching incremental AuM measured in the low billions.

Retention rests on a modern digital platform that improves transparency and reporting speed for private banking clients and wealthy entrepreneurs, tailored servicing for family offices, and relationship continuity from CRO-led coverage. These moves keep churn low and support repeat mandates from expatriate investors and trustees.

EFG deepens customer relationships via bespoke wealth management, cross – sell into lending, fiduciary and trust services, and faster reporting that appeals to Next-Gen clients. Family offices and entrepreneurs increasingly use EFG for multi – product relationships, raising client wallet share and long – term stickiness.

The top growth lever is staying an employer of choice for top-tier bankers: bringing onboard CROs with proven books yields immediate client inflows and higher net growth percentages versus larger peers. For context see Ownership and Control of EFG International Company.