Who are One 1 Ltd.'s core institutional and enterprise customers in Israel's digital infrastructure market?
One 1 Ltd. targets large public institutions, telecom operators, and financial enterprises that need complex systems integration and long-term capex projects. This matters because as of 2025 One 1 Ltd. benefited from government infrastructure spending and multi-year service contracts, boosting recurring revenue.
Focus on large accounts that renew multi-year contracts; prioritize service-led upsells and compliance expertise to defend margins.
Explore product fit: One BCG Matrix Analysis
Who Is One Trying to Win?
One 1 Ltd. targets three tiers: core public sector ministries and large government entities, Tier 1 financial institutions (banks, insurers), and large private enterprises in retail, healthcare, and manufacturing; sales prioritize clients needing end-to-end managed services over point solutions.
Main Customer Group: Large-Scale Public Sector & Government Ministries
One 1 Ltd. focuses on securing multi-year tenders with government ministries and national agencies, including certified integrator roles on projects like the Nimbus cloud program, where contracts often exceed ₪200 million over 3 – 5 years and drive sustained recurring revenue.
Secondary Groups: Financial Services and Insurance
Tier 1 customers include major Israeli banks and institutional investors needing core banking, compliance tech, and managed security; typical engagements range from ₪20 – 120 million and emphasize regulatory compliance and uptime SLAs.
Customer Type and Market Role: B2B Institutional Focus
One 1 Ltd. is B2B-first, serving institutions and enterprises with large data footprints that prefer end-to-end managed services (cloud migration, integration, ongoing ops) rather than point solutions; buyer personas are CIOs, procurement heads, and IT directors.
Most Important Segment: Tier 0 Public Sector (Revenue and Strategic Fit)
The public sector is most important by revenue and strategic positioning: government contracts account for an estimated 40 – 55% of strategic pipeline value, anchor long-term cash flow, and enable cross-sell into Tier 1 financial accounts.
For a competitive perspective and how One 1 Ltd. positions against peers, see Competitive Landscape of One Company
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What Do One's Customers Care About Most?
One 1 Ltd. core customers prioritize operational resilience and data sovereignty, seeking secure hybrid cloud migrations from legacy on – prem systems. Their buying drivers are uptime guarantees, cybersecurity, reduction of technical debt, and generative AI for automation.
Operational resilience and uptime
Government and financial institutions demand 99.99 percent uptime SLAs to support critical services and regulatory continuity; One 1 Ltd. addresses this by designing hybrid cloud architectures and site redundancy.
Practical buying drivers: security, compliance, local presence
Buyers choose One 1 Ltd. for data sovereignty, strict cybersecurity protocols, and a local physical presence offering 24/7 support – key for procurement teams balancing price with risk mitigation.
Emotional and aspirational appeal: Digital First status
Leaders seek prestige and modernization by becoming Digital First; partnering with One 1 Ltd. signals transformation and capability in real – time analytics and advanced data management.
What customers value most: reduced technical debt and AI automation
Customers prioritize reducing legacy technical debt and integrating generative AI to automate middle – office tasks, aiming for measurable cost savings and faster time – to – insight.
Loyalty and repeat demand drivers
Retention stems from demonstrable uptime, compliance attestations, local support, and staged migration roadmaps; customers renew when SLAs and risk profiles improve year over year.
Why customers choose One 1 Ltd.
One 1 Ltd. wins by combining data sovereignty, hybrid cloud expertise, and 24/7 local support, enabling target market segments – core customers in government and finance – to meet uptime, security, and automation goals. See Growth Outlook of One Company for market context.
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Where Is Demand Strongest for One?
Demand is strongest in the Israeli domestic market, concentrated in the public sector Cloud First programs; activity clusters in Tel Aviv and Jerusalem corridors where government and large enterprises procure cloud and cybersecurity services.
Main Market Location: Israeli Public Sector Corridors
Core customers are the public sector under Cloud First initiatives, creating sustained procurement in Tel Aviv and Jerusalem; this concentration drives predictable contract pipelines and high-value RFPs.
Secondary Markets or Demand Areas: Private Healthcare & Retail Chains
Private-sector demand is rising in healthcare (HMOs and hospitals) for EHR and telemedicine, and in retail chains for AI-driven ERP integrations to manage volatile supply chains.
Where One Company Is Strongest: Cybersecurity and Cloud Computing
Service mix and revenues skew to cybersecurity and cloud computing, which account for the largest contract wins and usage metrics; these divisions drive recurring revenue and higher customer lifetime value.
Where Demand May Be Growing: Decentralized Infrastructure & AI ERP
Demand for decentralized IT (edge/cloud hybrid) and AI-enabled ERP grew in 2025 and is projected to expand through 2026, with cybersecurity and cloud volumes expected to rise by 14 percent by 2026.
Tel Aviv – Jerusalem remain the core geographic customer segments; for actionable targeting, prioritize public-sector buyer personas, healthcare IT decision-makers, and retail supply-chain chiefs, and reference Sales and Marketing Strategy of One Company for alignment with procurement cycles and contract sizing.
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How Does One Keep Its Audience Growing?
One 1 Ltd. grows its audience by landing customers with core services, then expanding via cross-sell and upsell into adjacent segments, while shifting customers to managed services and SaaS to boost retention and deepen relationships.
How One 1 Ltd. Expands Its Customer Base
One 1 Ltd. adds new customers through targeted market segmentation and buyer personas for Israeli government and enterprise IT buyers, plus strategic acquisitions of niche IT firms (DevOps, fintech). Cross-selling these capabilities into a base of over 2,000 customers and leveraging the Nimbus national program expands reach into adjacent customer segments.
Customer Retention Drivers
Retention is driven by a shift to managed services and SaaS, now nearly 65% of revenue, plus deep integration into Israeli national infrastructure and long-term contracts tied to the Nimbus project. Net revenue retention reached about 112% in fiscal 2025, reflecting successful expansion within existing accounts.
Loyalty, Repeat Demand, and Customer Depth
Recurring SaaS and managed services drive renewals and predictable lifetime value; professional services and acquisitions add specialized offerings that increase wallet share. Customer success teams and product integrations create ecosystem stickiness, increasing average revenue per user and lowering churn risk.
The Strongest Customer-Base Growth Lever
The dominant lever is the land-and-expand model supported by recurring revenue: with 65% SaaS/managed mix and 112% net revenue retention in 2025, One 1 Ltd.'s cross-sell into over 2,000 accounts and its role in the multi-billion-shekel Nimbus project provide the clearest path to sustained audience growth and higher customer lifetime value. Read more on the company's strategic orientation in Mission, Vision, and Values of One Company
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Related Blogs
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- How Does One Company Reach Customers and Turn Demand into Sales?
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Frequently Asked Questions
One's core customers are public sector ministries and large government entities, Tier 1 financial institutions, and large private enterprises in retail, healthcare, and manufacturing. The company prioritizes organizations that need end-to-end managed services, not just point solutions, and works mainly with institutional buyers like CIOs, procurement heads, and IT directors.
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