Who Are the Core Customers in Sagicor Company's Target Market?

These customers – primarily in Jamaica, Barbados, and Trinidad and Tobago – buy life, health, property insurance and retail banking; they drive sustained premium income and cross-sell revenue in Sagicor target market and Sagicor core customers.

Caribbean corporations and institutions purchase group health, pension administration, and asset management services; these contracts supply stable fee income and lower acquisition cost per account for Sagicor customer segments.

Sagicor serves a mixed base: retail consumers (individual insurance customers and savings), institutional clients (corporate and business clients), and wealth-management customers including high net worth clients; this mix supports diversified revenue across premiums, fees, and investment income.

For 2025 – 2026 the Canadian middle-market life insurance and annuity segment, strengthened by the ivari acquisition, is prioritized; Sagicor targets ages 50 – 75 for fixed and indexed annuities for capital preservation – this is expected to materially grow fee-based assets and retirement liabilities management. See Mission, Vision, and Values of Sagicor Company for corporate context.

North America accounts for over 75 percent of Sagicor Company's total assets under management as of Q1 2026, driven by annuities and life insurance sold via independent marketing organizations (IMOs) to conservative investors seeking retirement income and guaranteed products.

Jamaica remains the most resilient Caribbean market with high demand for investment-linked insurance and commercial banking; Canada is the fastest-growing market for new policy issuance, led by middle-market demand for accessible universal life products.

Sagicor Company is strongest in reach and AUM concentration through North American distribution channels (IMOs and advisors), producing the bulk of revenue mix from life and annuity sales to individual insurance customers and retirees; commercial banking in Jamaica supports corporate and business clients.

Digital platforms are the fastest-growing channel: direct-to-consumer digital sales in the Caribbean are projected to grow at a 18 percent CAGR through 2026; Canada shows the quickest growth in new policy issuance, and U.S. IMO-distributed annuities remain steady for conservative investors.

Sagicor targets adjacent segments by acquiring regional insurers and banks, then cross-selling insurance, wealth, and banking products to newly acquired customer books; in 2025 inorganic moves and distribution partnerships in North America added roughly $350 million of new assets under management (AUM).

Sagicor GO digital engagement and streamlined service processes lift retention to approximately 92 percent in key Caribbean markets; proactive annuity product refreshes and adviser-led reviews reduce lapse rates among individual insurance customers and retirees.

Cross-selling within the group increases wallet share: customers buying life insurance often adopt wealth and banking services, while corporate and business clients scale into employee benefits; this ecosystem approach supports higher repeat demand and deeper relationships with high net worth clients and small business insurance target customers.

The chief lever is unified digital migration – moving Canadian and US policyholders onto Sagicor GO and platform equivalents – which management expects will unlock operational efficiency and repeat demand as total assets are projected to exceed $16.5 billion by end-2026; see more in How Sagicor Company Works and Makes Money.