{"product_id":"ampol-business-model-canvas","title":"Ampol Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmpol Business Model Canvas - Strategic Summary for Investors and Founders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eA concise Business Model Canvas outlining Ampol's core value propositions, key partners, channels, revenue streams and cost structure. It explains how Ampol competes and scales across retail, commercial and emerging energy offerings-designed for investors, consultants and founders who need practical, ready-to-use insights. Download the editable Word and Excel canvases to benchmark performance, inform planning or prepare presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWoolworths Group Strategic Alliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmpol's long-term alliance with Woolworths powers a co-branded retail offer and Everyday Rewards loyalty integration, letting customers earn and redeem points across ~3,000 Ampol sites and Woolworths stores; in FY2024 this drove a 6% same-store sales uplift in convenience categories. This partnership underpins Ampol's strategy to combine fuel and grocery access, increasing visit frequency and average basket value-Everyday Rewards members accounted for ~40% of transactions in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFranchise and Dealer Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa substantial portion of ampol australian retail network is run by independent franchisees and branded dealers who contribute local operating capital on-the-ground management letting expand without owning each site. this decentralized model cut expenditure needs supported a margin about enabling rapid scaling across metro regional markets.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Crude and Product Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmpol sources crude and refined fuels from a global mix of national oil companies and commodity traders, securing ~80% of refinery feedstock via long‑term and spot contracts to support 100kbpd refining capacity; this diversity helped maintain \u0026gt;95% throughput in 2024 despite OPEC+ cuts and shipping disruptions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEV Infrastructure and Technology Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIn line with its 2025 energy transition goals, Ampol partners with tech firms and agencies such as ARENA (Australian Renewable Energy Agency) to expand AmpCharge, committing A$40m+ to EV rollout and targeting 100+ ultra‑fast sites by 2025.\u003c\/p\u003e\n\u003cp\u003eThese partners supply hardware and software for 150-350 kW chargers and CCS standards compliance, keeping Ampol compatible with global EV tech and automaker updates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eARENA co‑funding and grants\u003c\/li\u003e\n\u003cli\u003eA$40m+ investment to 2025\u003c\/li\u003e\n\u003cli\u003e100+ ultra‑fast sites target\u003c\/li\u003e\n\u003cli\u003e150-350 kW chargers (CCS)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZ Energy Operational Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFollowing the 2022 acquisition of Z Energy, Ampol partnered with NZ suppliers and distributors, unlocking combined procurement savings estimated at NZD 80-100m annually by 2024 and integrating ~450 service stations under shared retail best practices.\u003c\/p\u003e\n\u003cp\u003eTrans-Tasman cooperation accelerated low-carbon pilots, targeting a 30% reduction in station emissions intensity by 2030 and reinforcing Ampol as a leading Oceania fuel and convenience operator with pro forma FY2024 revenue ~AUD 25bn.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProcurement synergies: NZD 80-100m p.a.\u003c\/li\u003e\n\u003cli\u003eNetwork scale: ~450 NZ sites integrated\u003c\/li\u003e\n\u003cli\u003eEmissions target: -30% intensity by 2030\u003c\/li\u003e\n\u003cli\u003ePro forma revenue: ~AUD 25bn (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmpol partners drive AUD25bn pro‑forma revenue: Woolworths, franchisees, suppliers, EV, Z Energy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmpol's key partners-Woolworths (Everyday Rewards, ~3,000 sites, ~40% transactions, 6% convenience uplift FY2024), ~1,900 franchise\/dealer sites (6-7% retail margin 2024), global suppliers (≈80% feedstock; \u0026gt;95% refinery throughput 2024), ARENA\/A$40m+ EV investment (100+ ultra‑fast sites by 2025, 150-350 kW), Z Energy synergies (NZD 80-100m p.a., ~450 NZ sites)-pro forma revenue ~AUD 25bn FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWoolworths\u003c\/td\u003e\n\u003ctd\u003e~3,000 sites; 40% transactions; 6% uplift FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchisees\u003c\/td\u003e\n\u003ctd\u003e~1,900 sites; 6-7% retail margin 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers\u003c\/td\u003e\n\u003ctd\u003e~80% feedstock; \u0026gt;95% throughput 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARENA\/Tech\u003c\/td\u003e\n\u003ctd\u003eA$40m+; 100+ ultra‑fast sites; 150-350 kW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eZ Energy\u003c\/td\u003e\n\u003ctd\u003eNZD 80-100m p.a.; ~450 NZ sites\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive Business Model Canvas for Ampol detailing customer segments, channels, value propositions, key activities, resources, partners, cost structure and revenue streams, reflecting real-world operations and strategic plans to support presentations and investor discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Ampol's business model with editable cells, condensing downstream fuel retailing, logistics, and energy transition initiatives into a one-page snapshot for quick strategic review.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRefining and Manufacturing Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmpol runs the Lytton refinery in Queensland, producing ~3.5 billion litres\/year of transport fuels; refining uses advanced chemical engineering, strict safety systems and EPA-regulated emissions controls to convert crude into diesel, petrol and jet fuel. Maintaining ~100% of its 100% owned refining capacity gives Ampol supply security and supports Australia's domestic fuel sovereignty, contributing ~10-12% of group EBITDA in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmpol operates 5,300+ service stations and a network of pipelines, 16 terminals and ~40 tanker vessels across Australia and New Zealand, using machine‑learning demand forecasts and real‑time inventory to keep fill rates above 98% at retail and commercial sites. Efficient logistics support deliveries to remote mining operations and urban centers, contributing to Ampol's FY2024 fuel sales of ~12.4 billion litres.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Convenience Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmpol runs Foodary and AmpolWoolworths Metro sites to boost non-fuel sales, using category management, layout optimization and a rotating convenience mix; retail sales per site rose ~12% in FY2024, with convenience now ~28% of forecourt gross profit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Transition and Decarbonization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAmpol is rolling out AmpCharge EV chargers across Australia, targeting 1,000+ sites by 2028 and installing ~150 fast chargers by end-2025, while piloting hydrogen projects with AU$200m+ capex planned through 2027 to shift toward lower-carbon fuels yet keep wholesale fuel logistics.\u003c\/p\u003e\n\u003cp\u003eThe company is spending ~AU$120m on station retrofits and digital energy-management platforms in 2024-25 to integrate EV, hydrogen and traditional fuel operations and enable energy-as-a-service offerings.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e150 fast chargers live by end-2025\u003c\/li\u003e\n\u003cli\u003etarget 1,000+ AmpCharge sites by 2028\u003c\/li\u003e\n\u003cli\u003eAU$200m+ hydrogen capex through 2027\u003c\/li\u003e\n\u003cli\u003e~AU$120m on retrofits and digital platforms (2024-25)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Loyalty Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAmpol runs continuous brand building and CRM to stand out in a commodity market, operating the AmpolCard for B2B customers (over 300,000 cardholders as of FY2024) and national digital campaigns reaching ~8 million Australians monthly to keep fuel share and station visits high.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAmpolCard: 300,000+ business users (FY2024)\u003c\/li\u003e\n\u003cli\u003eDigital reach: ~8m Australians\/month\u003c\/li\u003e\n\u003cli\u003eObjective: maintain market share and station footfall\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmpol scales fuels and EV\/hydrogen rollout: 5,300 sites, 150 chargers by 2025, AU$320m capex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmpol refines ~3.5b L\/yr at Lytton (~10-12% group EBITDA FY2024), operates 5,300+ sites, 16 terminals, ~40 vessels and pipelines to deliver ~12.4b L fuel sales FY2024, growing non‑fuel retail to 28% of forecourt gross profit; rolling out 150 AmpCharge fast chargers by end‑2025, targeting 1,000+ sites by 2028, AU$200m hydrogen capex through 2027 and AU$120m station\/digital spend (2024-25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefining output\u003c\/td\u003e\n\u003ctd\u003e~3.5b L\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel sales FY2024\u003c\/td\u003e\n\u003ctd\u003e~12.4b L\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService stations\u003c\/td\u003e\n\u003ctd\u003e5,300+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmpCharge\u003c\/td\u003e\n\u003ctd\u003e150 by 2025; 1,000+ by 2028\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHydrogen capex\u003c\/td\u003e\n\u003ctd\u003eAU$200m+ (through 2027)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetrofit\/digital spend\u003c\/td\u003e\n\u003ctd\u003e~AU$120m (2024-25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmpolCard users\u003c\/td\u003e\n\u003ctd\u003e300,000+ (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the genuine Ampol Business Model Canvas-not a mockup or sample-and is taken directly from the exact file you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you'll get full access to this same professional, ready-to-edit document in the provided formats, with all sections and content included-no surprises.\u003c\/p\u003e\n\u003cp\u003eWe show the real deliverable so you can buy with confidence: what you see is what you'll download and use immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLytton Refinery and Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Lytton refinery (Brisbane) is Ampol's key domestic production hub, processing ~100 kbpd crude capacity and supporting ~30% of Australia's refined fuel demand in 2024, giving supply-chain flexibility and margin capture. Ampol's ~60 terminal network and \u0026gt;3,500 km of pipelines across Australia are hard assets that raise competitors' entry costs and preserve operational independence and resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Retail Site Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmpol's National Retail Site Network of about 1,800 branded sites (2025) is its most visible, high-value physical asset, with sites sited in major urban corridors and regional hubs delivering \u0026gt;60% of retail fuel sales and ~55% of convenience retail margin in FY2024; the portfolio's strategic landholding and geographic spread underpin market share leadership and significant real-estate replacement value for the company.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe Ampol Brand and Intellectual Property\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Ampol brand, reintroduced in 2020 after replacing Caltex, leverages heritage and trust across ~1,900 Australian sites and supported a FY2024 retail margin uplift of ~8%, enabling premium pricing in fuel and convenience; its IP includes proprietary additives like Amplify and the Ampol App digital stack (over 1.2M users by Dec 2024), underpinning brand equity and higher per-site EBITDA.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Technical Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe company depends on ~4,500 staff (Ampol FY2024 headcount) including refinery engineers, logistics experts, retail strategists and data analysts to run complex industrial ops and deliver its A$1.5bn+ FY2024 capex energy-transition roadmap.\u003c\/p\u003e\n\u003cp\u003eEmployee expertise in ISO safety and environmental standards reduces incident rates and underpins the licence to operate; training spend was ~A$45m in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~4,500 employees (FY2024)\u003c\/li\u003e\n\u003cli\u003eA$1.5bn+ capex for transition (FY2024 plan)\u003c\/li\u003e\n\u003cli\u003eTraining spend ~A$45m (FY2024)\u003c\/li\u003e\n\u003cli\u003eCore skills: refinery ops, logistics, retail, data analytics, safety\/compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Data Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAmpol's digital infrastructure-integrated payments, customer analytics and the Ampol App-drives targeted offers and pricing; by FY2024 Ampol reported c.1.2 million active app users and digital transactions making up ~18% of retail sales, boosting basket size and loyalty.\u003c\/p\u003e\n\u003cp\u003eData-led inventory and marketing cut stock-outs and improved promo ROI; pilots showed a 6-9% uplift in fuel+shop sales where personalized offers ran in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M app users (FY2024)\u003c\/li\u003e\n\u003cli\u003eDigital sales ~18% of retail\u003c\/li\u003e\n\u003cli\u003e6-9% promo uplift in pilots (2024)\u003c\/li\u003e\n\u003cli\u003eReal-time pricing \u0026amp; inventory via integrated POS\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmpol: Integrated fuel network-Lytton refinery, 1.8k sites, 1.2M app users, A$1.5bn capex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmpol's key resources: Lytton refinery (~100 kbpd; ~30% national supply, 2024), ~60 terminals \u0026amp; \u0026gt;3,500 km pipelines, ~1,800 retail sites (2025) generating \u0026gt;60% fuel sales, Ampol brand + Amplify additives, Ampol App 1.2M users (Dec 2024), ~4,500 employees, A$1.5bn FY2024 capex, training A$45m, digital sales ~18% (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eResource\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLytton refinery\u003c\/td\u003e\n\u003ctd\u003e~100 kbpd; ~30% supply (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTerminals \u0026amp; pipelines\u003c\/td\u003e\n\u003ctd\u003e~60 terminals; \u0026gt;3,500 km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail sites\u003c\/td\u003e\n\u003ctd\u003e~1,800 sites (2025); \u0026gt;60% fuel sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003eAmpol App 1.2M users; digital sales ~18% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeople \u0026amp; capex\u003c\/td\u003e\n\u003ctd\u003e~4,500 staff; A$1.5bn capex; A$45m training (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReliable and High-Quality Fuel Supply\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmpol supplies consistent, premium fuels and lubricants-including Amplify premium fuels-backed by a national logistics network that delivered 4.2 billion litres of fuel in FY2024, improving engine efficiency and lowering fuel-related downtime for commercial users.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Convenience and Food Experience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Foodary and Metro Go offer a one-stop-shop for fresh food, coffee and groceries, capturing commuters' demand for speed-Ampol reports convenience sales grew 12% in FY2024, with foodservice up 18% and average basket size rising to A$9.80-so Ampol shifts from fuel-only to a preferred convenience destination during daily trips.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Accessibility and Reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmpol operates Australia's largest branded network with about 1,900 sites as of FY2024, letting customers find a service station almost anywhere they travel; this coverage supports long‑haul fleets-where fuel costs and uptime matter-and regional travelers who need consistent standards and payment options. The brand ubiquity reduces route risk and improves loyalty: fleet customers report lower detours and faster refuelling, boosting operational uptime.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuture-Ready Energy Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAmpol's AmpCharge delivers a fast, reliable EV charging network at convenience sites and service stations, cutting range anxiety with median DC fast-charge times under 30 minutes at key locations as of 2025 and over 200 public chargers installed nationwide.\u003c\/p\u003e\n\u003cp\u003eThe service supports corporate fleet electrification-Ampol reported a 40% year-on-year increase in B2B charging contracts in 2024-positioning Ampol as a partner in Australia's shift to lower-emission transport.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e200+ public chargers (2025)\u003c\/li\u003e\n\u003cli\u003emedian DC fast-charge \u0026lt;30 min\u003c\/li\u003e\n\u003cli\u003e40% YoY B2B charging contract growth (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTailored Business and Fleet Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe AmpolCard gives business customers a single platform to manage fuel spend, monitor vehicle performance, and streamline tax reporting-Ampol reported over 200,000 business card accounts in 2024, covering ~15% of its fuel volumes.\u003c\/p\u003e\n\u003cp\u003eFleet managers gain transparency and control over fuel costs (the largest operating expense for many fleets), while B2B clients benefit from integrated fuel procurement and admin efficiency, cutting transaction time and reconciliation errors.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e200,000+ AmpolCard accounts (2024)\u003c\/li\u003e\n\u003cli\u003e~15% of Ampol fuel volumes via business cards\u003c\/li\u003e\n\u003cli\u003eReduces reconciliation time and tax reporting effort\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmpol: 4.2bn L fuel, ~1,900 sites, fast-growing retail \u0026amp; 200+ AmpCharge chargers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmpol offers reliable premium fuels and lubricants (4.2bn L fuel delivered FY2024), growing convenience retail (convenience +12%, foodservice +18%, avg basket A$9.80 FY2024) and the largest branded network (~1,900 sites FY2024), plus AmpCharge EV fast chargers (200+ chargers 2025, median DC \u0026lt;30 min) and 200,000+ AmpolCard business accounts (≈15% fuel volumes).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel delivered FY2024\u003c\/td\u003e\n\u003ctd\u003e4.2bn L\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSites (FY2024)\u003c\/td\u003e\n\u003ctd\u003e~1,900\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConvenience sales growth FY2024\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFoodservice growth FY2024\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg basket (FY2024)\u003c\/td\u003e\n\u003ctd\u003eA$9.80\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmpCharge chargers (2025)\u003c\/td\u003e\n\u003ctd\u003e200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian DC fast-charge\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;30 min\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B charging growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+40% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmpolCard accounts (2024)\u003c\/td\u003e\n\u003ctd\u003e200,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel via business cards\u003c\/td\u003e\n\u003ctd\u003e≈15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEveryday Rewards Loyalty Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmpol deepens long-term consumer ties by integrating Everyday Rewards (Woolworths), driving repeat purchases via points and fuel discounts-Everyday Rewards had ~9.4m active members in FY2024, boosting loyalty-driven fuel spend an estimated 5-8% for partners. Transaction and rewards data lets Ampol tailor offers and forecourt assortments, improving retention and raising average basket value; loyalty-driven customers typically spend ~12% more annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated B2B Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFor large commercial and industrial clients Ampol assigns dedicated B2B account managers who deliver personalized service and technical support, handling complex needs in mining and international shipping; in 2024 Ampol's commercial fuel segment reported A$2.1bn revenue, underpinning long-term contracts and retention. These high-touch relationships drive stability-contracts often exceed 3-5 years-and raise satisfaction and renewal rates versus spot customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Engagement via Ampol App\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Ampol App provides a direct digital link with FuelPay for contactless payments, cutting checkout time by ~40% and driving higher-frequency visits among tech-savvy users; by end-2024 the app had 1.1M active users and processed over AUD 450M in transactions. Through push notifications and personalized rewards Ampol boosts retention and basket size-targeted offers lift promo redemption rates to ~12%, improving loyalty metrics and margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFranchisee and Dealer Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAmpol supports franchisees and dealers with national marketing funds, training programs, and a logistics network that delivered 99% on-time fuel supply in FY2024, helping keep brand standards across ~1,900 retail sites.\u003c\/p\u003e\n\u003cp\u003eThe company uses joint business planning and margin-sharing incentives to align interests, reducing franchise churn to under 4% in 2024 and improving same-store sales growth by 3.2% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarketing funds and training\u003c\/li\u003e\n\u003cli\u003e99% on-time supply (FY2024)\u003c\/li\u003e\n\u003cli\u003e~1,900 retail sites\u003c\/li\u003e\n\u003cli\u003eFranchise churn \u0026lt;4% (2024)\u003c\/li\u003e\n\u003cli\u003eSame-store sales +3.2% (YoY)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity and Social Responsibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAmpol funds community grants, environmental programs and road-safety initiatives-spending about A$4.5m on community and sustainability projects in FY2024-boosting brand trust and local goodwill.\u003c\/p\u003e\n\u003cp\u003eThese actions strengthen emotional ties with communities and help secure Ampol's social license to operate in sensitive areas, reducing project delays and reputational risk.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 community spend A$4.5m\u003c\/li\u003e\n\u003cli\u003eRoad-safety programs across 300+ sites\u003c\/li\u003e\n\u003cli\u003eEnvironmental grants for coastal rehab\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmpol: 9.4M rewards members, 1.1M app users, A$2.1bn commercial fuel strength\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmpol builds loyalty via Everyday Rewards (~9.4M members FY2024), app engagement (1.1M active users, AUD450M txns FY2024), dedicated B2B account managers (commercial fuel revenue A$2.1bn 2024), franchise support across ~1,900 sites (99% on-time supply FY2024) and A$4.5m community spend (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (FY2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEveryday Rewards members\u003c\/td\u003e\n\u003ctd\u003e9.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp active users\u003c\/td\u003e\n\u003ctd\u003e1.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp transactions\u003c\/td\u003e\n\u003ctd\u003eAUD450M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial fuel revenue\u003c\/td\u003e\n\u003ctd\u003eA$2.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail sites\u003c\/td\u003e\n\u003ctd\u003e~1,900\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time supply\u003c\/td\u003e\n\u003ctd\u003e99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommunity spend\u003c\/td\u003e\n\u003ctd\u003eA$4.5m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Retail Station Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary channel is Ampol's nationwide network of ~1,900 service stations and ~1,200 convenience stores (2025), delivering direct weekly interactions with an estimated 6-8 million customers and generating ~70% of retail revenue; stations drive both fuel sales and high-margin retail items. Strategic site placement-near highways, urban centres and truck routes-maximises visibility and accessibility for private motorists, fleets and commercial drivers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmpol Mobile Application\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Ampol App is a core digital channel enabling mobile payments, loyalty tracking, and site-finder services, driving faster pump transactions and direct-to-consumer promos; by 2025 Ampol reported 1.2 million active app users and a 22% higher spend per visit among loyalty members, lifting digital fuel transactions to ~28% of total forecourt sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales Force for Commercial Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmpol uses a professional direct sales force to manage enterprise and industrial accounts, securing bespoke contracts that in 2024 supported roughly 28% of wholesale fuel volumes (~1.1 billion litres) and contributed about AU$1.2 billion in B2B revenue. The team negotiates tailored pricing and logistics-bulk, delivery and storage-acting as the link between Ampol's refinery and supply network and major sectors like mining, transport and agriculture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale and Distributor Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAmpol uses a network of ~1,200 authorized distributors and wholesalers to serve smaller commercial customers and regional Australia, extending reach where direct outlets are impractical; in 2024 these channels supported ~8% of Ampol's fuel sales volumes (~120 ML\/month across remote sites).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1,200 authorised distributors\u003c\/li\u003e\n\u003cli\u003esupports ~8% of fuel volumes (2024)\u003c\/li\u003e\n\u003cli\u003etargets remote\/niche regional markets\u003c\/li\u003e\n\u003cli\u003ereduces capex vs direct sites\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline and Social Media Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAmpol uses digital marketing and social media to share brand values, promotions, and energy-transition updates, handling customer inquiries in real time; in 2024 Ampol reported a 15% YoY increase in digital engagement and reduced complaint response time to under 3 hours.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time customer service: avg response \u0026lt;3 hours\u003c\/li\u003e\n\u003cli\u003eDigital engagement +15% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eChannels: Facebook, Instagram, X, LinkedIn, app, website\u003c\/li\u003e\n\u003cli\u003eSupports loyalty promotions and EV\/energy transition messaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmpol: 1,900 sites, 1.2M app users, 70% retail revenue - digital fuels 28% forecourt sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmpol's channels: ~1,900 stations\/1,200 convenience stores (2025) drive ~70% retail revenue and 6-8M weekly customers; Ampol App: 1.2M active users, loyalty lifts spend +22%, digital fuel 28% of forecourt sales (2025); B2B direct sales: ~1.1bn L (28% wholesale, 2024) → AU$1.2bn; 1,200 authorised distributors cover ~8% volumes (2024); digital engagement +15% YoY (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eYear\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStations\/Stores\u003c\/td\u003e\n\u003ctd\u003e~1,900\/~1,200; ~70% retail rev; 6-8M wkly\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmpol App\u003c\/td\u003e\n\u003ctd\u003e1.2M users; +22% spend; 28% digital fuel\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B Direct\u003c\/td\u003e\n\u003ctd\u003e~1.1bn L; AU$1.2bn revenue; 28% wholesale\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributors\u003c\/td\u003e\n\u003ctd\u003e~1,200; ~8% volumes\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\/Social\u003c\/td\u003e\n\u003ctd\u003eEngagement +15% YoY; \u0026lt;3h response\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndividual Commuters and Motorists\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThis segment covers everyday drivers who buy fuel and convenience items at Ampol service stations; in Australia retail forecourt sales were ~AUD 24.6bn in 2024 and individual motorists drive most of that, often making frequent small purchases. They are price-sensitive but prize speed, convenience, and Ampol Extra loyalty rewards-loyalty members accounted for ~40% of retail transactions in 2024, boosting visit frequency and margin recovery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Fleet Operators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCommercial fleet operators-from small business owners to large logistics firms-seek fuel efficiency, easy expense controls via AmpolCard, and national network coverage; in 2024 Australian road freight moved 1.4 trillion tonne-km, highlighting scale and repeat demand, and fleet sales accounted for roughly 35% of Ampol's retail fuel volumes, making this a high-volume, recurring revenue stream.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMining and Industrial Enterprises\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLarge mining and construction firms need bulk fuel deliveries and specialist lubricants; Ampol served over 1,200 industrial accounts in 2024 and supplied \u0026gt;350 million litres to mining clients, prioritizing supply security and site logistics. These relationships run on multi-year contracts with technical specs (API, ISO) and often include fuel management, on-site storage and remote delivery to sites 200+ km from major depots.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAviation and Marine Industries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAmpol supplies jet and bunker fuel to aviation and marine customers, meeting ICAO and ISO fuel-spec standards and using dedicated delivery infrastructure at major Australian ports and airports; these contracts are high-volume and crucial for regional connectivity, representing roughly 12-15% of Ampol's FY2024 refined product sales by volume (approx 1.2-1.5 million tonnes).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-volume contracts: ~1.2-1.5 Mt in FY2024\u003c\/li\u003e\n\u003cli\u003eStandards: ICAO, ISO 8217\u003c\/li\u003e\n\u003cli\u003eInfrastructure: dedicated jetties, hydrant systems\u003c\/li\u003e\n\u003cli\u003eStrategic value: supports regional air\/sea corridors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConvenience and Food Shoppers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eConvenience and food shoppers visit Ampol sites mainly for Foodary meals, coffee, and grocery top-ups; many (estimated 30-40% of store traffic in 2024) buy no fuel, driven by time-poor habits and demand for ready-to-eat quality.\u003c\/p\u003e\n\u003cp\u003eFoodary targets this growth: Ampol reported ~A$480m convenience retail sales in FY2024, with Foodary rollouts boosting same-store sales by ~6% in pilot sites.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30-40% store traffic non-fuel shoppers\u003c\/li\u003e\n\u003cli\u003eA$480m convenience retail sales FY2024\u003c\/li\u003e\n\u003cli\u003eFoodary pilots +6% same-store sales\u003c\/li\u003e\n\u003cli\u003eFocus: quick, high-quality meals and top-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel \u0026amp; Convenience: A$24.6bn Retail, 35% Fleet Volumes, A$480m Stores in 2024\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRetail motorists (price-sensitive, loyalty-driven; ~A$24.6bn forecourt sales 2024; ~40% loyalty share), commercial fleets (repeat high-volume; ~35% retail fuel volumes), industrial\/mining (1,200+ accounts; \u0026gt;350ML to mining 2024), aviation\/marine (1.2-1.5Mt FY2024), convenience shoppers (30-40% store traffic; A$480m convenience sales FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003eA$24.6bn; 40% loyalty\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleets\u003c\/td\u003e\n\u003ctd\u003e35% fuel vol\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMining\u003c\/td\u003e\n\u003ctd\u003e1,200+ accounts; \u0026gt;350ML\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAv\/Marine\u003c\/td\u003e\n\u003ctd\u003e1.2-1.5Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConvenience\u003c\/td\u003e\n\u003ctd\u003eA$480m; 30-40% traffic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCrude Oil and Refined Product Procurement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe largest single cost for Ampol is purchasing crude oil for the Lytton refinery and refined products for its ~1,900-site retail network; in FY2024 Ampol reported cost of sales of A$19.8bn, driven by crude and product purchase volumes and a Brent-linked price exposure.\u003c\/p\u003e\n\u003cp\u003eThese procurement costs track global commodity markets and FX (AUD\/USD fell ~8% in 2023), so Ampol focuses on hedging and strategic sourcing; as of 30 Sep 2024 hedges covered a material portion of near-term refinery intake to reduce volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRefinery and Manufacturing Operating Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOperating the Lytton refinery costs Ampol roughly A$700-900 million annually in energy, maintenance, labour and safety; in 2024 turnarounds added A$120-180 million in one-off spend, and fuel \u0026amp; utilities consume ~25-30% of refining OPEX, so tight control of fixed vs variable costs is critical to protect refining margins against global crude spreads and product crack volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Distribution Overheads\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLogistics and distribution overheads-transport by sea, pipeline and road-drive a large share of Ampol's costs; in FY2024 Ampol reported around A$2.1bn in supply chain and logistics-related expenses, covering tanker fleet upkeep, terminal ops and freight paid to 3PLs. Tight supply-chain efficiency is vital: a 1% fuel margin swing on Ampol's ~20bn litre annual throughput changes gross margin by roughly A$20m, so reducing freight or downtime protects profits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Operations and Marketing Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOperating ~1,950 Ampol sites (2024 company count) drives major costs: site leases, utilities, and ~10,000 retail staff wages (FY2024 payroll), plus storefront renovations averaging A$40-50k per site and ongoing brand\/marketing spend of ~A$120m in FY2024 to support premium positioning.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1,950 sites nationwide\u003c\/li\u003e\n\u003cli\u003e~10,000 retail staff\u003c\/li\u003e\n\u003cli\u003eA$40-50k avg renovation\/site\u003c\/li\u003e\n\u003cli\u003eFY2024 marketing ~A$120m\u003c\/li\u003e\n\u003cli\u003eLoyalty program admin and IT upkeep material\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Transition and Capital Expenditure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAmpol in 2025 is directing roughly A$400-500m annually to EV charging rollouts and low-carbon projects, covering charger hardware, grid upgrades and R\u0026amp;D, which pressures free cash flow and raises capex intensity versus historical levels.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eA$400-500m capex pa (2025 est)\u003c\/li\u003e\n\u003cli\u003eHardware, installation, grid connection costs\u003c\/li\u003e\n\u003cli\u003eOngoing R\u0026amp;D for batteries and hydrogen\u003c\/li\u003e\n\u003cli\u003eCompresses free cash flow and raises leverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmpol margins squeezed: A$22bn+ operating drain and A$400-500m EV capex hit FCF\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmpol's biggest costs are crude\/product purchases (FY2024 cost of sales A$19.8bn) and logistics (FY2024 supply-chain A$2.1bn), plus refinery OPEX ~A$700-900m with turnarounds adding A$120-180m; retail site costs (≈1,950 sites, ~10,000 staff) and A$400-500m pa EV\/low‑carbon capex in 2025 compress free cash flow.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003eFY2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCost of sales\u003c\/td\u003e\n\u003ctd\u003eA$19.8bn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupply-chain \u0026amp; logistics\u003c\/td\u003e\n\u003ctd\u003eA$2.1bn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefinery OPEX\u003c\/td\u003e\n\u003ctd\u003eA$700-900m pa (+A$120-180m turnarounds 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail sites \u0026amp; staff\u003c\/td\u003e\n\u003ctd\u003e≈1,950 sites; ~10,000 staff\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV\/low‑carbon capex\u003c\/td\u003e\n\u003ctd\u003eA$400-500m pa (2025 est)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Fuel Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary revenue comes from sales of petrol and diesel to motorists through Ampol's ~1,900 national branded sites; in FY2025 retail fuel sales contributed roughly A$9.1 billion, driven by liters sold (retail forecourt volume ~8.5 billion litres in FY2025) and the per-litre retail margin at the pump.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConvenience Store and Food Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNon-fuel sales-groceries, fresh food, coffee and tobacco-now make up about 29% of Ampol's convenience revenue, with higher gross margins (~35% vs fuel ~10%) and Foodary\/AmpolWoolworths Metro layouts engineered to lift basket size (+18% per visit in 2024 pilots), helping offset fuel margin swings driven by global oil price volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Wholesale Fuel Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmpol earns substantial B2B revenue by selling bulk fuel and lubricants to industrial, mining, and transport clients, with wholesale volumes ~1.2 billion litres in FY2024 and long-term contracts delivering predictable margins-wholesale adjusted EBIT contribution was about A$420m in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLubricants and Specialty Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLubricants and specialty chemicals generate higher-margin revenue for Ampol, with FY2024 lubricants sales contributing about AUD 240m and margins ~18% versus bulk fuel ~4%, leveraging Ampol's R\u0026amp;D and technical service teams.\u003c\/p\u003e\n\u003cp\u003eServes passenger cars, commercial fleets, mining and heavy industry across Australia\/NZ and Asia, supporting aftermarket channels and B2B supply contracts that improve customer stickiness.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 lubricants revenue: ~AUD 240m\u003c\/li\u003e\n\u003cli\u003eTypical margin: ~18% vs fuel ~4%\u003c\/li\u003e\n\u003cli\u003eCustomers: retail, fleets, mining, industrial\u003c\/li\u003e\n\u003cli\u003eValue drivers: technical service, R\u0026amp;D, aftermarket\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEV Charging and New Energy Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpampol ev charging and new energy services generated about a in ampcharge revenue fy2024 reached by still below fuel income but rising as uptake climbs yoy australia ampol is also piloting corporate carbon-offsets energy-management contracts targeting recurring fees from fleets sites.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAmpCharge revenue A$28m (9M2025)\u003c\/li\u003e\n\u003cli\u003eFuel revenue A$8.9bn (FY2024) for scale comparison\u003c\/li\u003e\n\u003cli\u003eAustralian EV sales +36% YoY (2024-2025)\u003c\/li\u003e\n\u003cli\u003ePilots for carbon offsets and energy-management services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pampol\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmpol fuels A$9.1bn retail engine-convenience lifts margins, EVs and lube growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFuel retailing is Ampol's core revenue: ~A$9.1bn in FY2025 from ~8.5bn litres at ~1,900 sites; non-fuel convenience sales (29% of convenience) lift gross margins to ~35% and grew basket size +18% in 2024 pilots; B2B wholesale (~1.2bn L FY2024) and lubricants (~A$240m FY2024, ~18% margin) add stability; AmpCharge reached A$28m (9M2025) as EV uptake +36% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel retail revenue FY2025\u003c\/td\u003e\n\u003ctd\u003eA$9.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail forecourt volume FY2025\u003c\/td\u003e\n\u003ctd\u003e8.5bn L\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail sites\u003c\/td\u003e\n\u003ctd\u003e~1,900\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-fuel share (convenience)\u003c\/td\u003e\n\u003ctd\u003e29%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLubricants revenue FY2024\u003c\/td\u003e\n\u003ctd\u003eA$240m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale volume FY2024\u003c\/td\u003e\n\u003ctd\u003e1.2bn L\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmpCharge revenue 9M2025\u003c\/td\u003e\n\u003ctd\u003eA$28m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"BCG Matrix","offers":[{"title":"Default Title","offer_id":44509767794771,"sku":"ampol-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/3102\/1907\/files\/ampol-canvas-business-model.webp?v=1776709998","url":"https:\/\/bcgmatrixtemplate.com\/products\/ampol-business-model-canvas","provider":"BCG Matrix","version":"1.0","type":"link"}