{"product_id":"britvic-bcg-matrix","title":"Britvic Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClarify Britvic's Portfolio Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSee a concise assessment of Britvic's portfolio dynamics-identifying brands that drive growth, those that sustain cash flow, and those needing reassessment-using market-share and market-growth signals to inform strategic decisions. This preview shows key quadrant placements and their implications; the full BCG Matrix provides detailed quadrant-by-quadrant analysis, practical recommendations, and downloadable Word and Excel files to support prioritised investment and divestment decisions. Purchase the complete report for a definitive roadmap to refining Britvic's product strategy and capital allocation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePepsi Zero Sugar and Max\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePepsi Zero Sugar and Pepsi Max sit in Britvic's Stars quadrant: high-growth, high-share. As exclusive PepsiCo bottler in the UK \u0026amp; Ireland, Britvic captured ~35% volume share of zero‑sugar CSDs in 2024, a segment growing ~6% CAGR (2021-24) driven by health trends and sugar taxes introduced 2018-20. Continued marketing and £20-30m annual distribution investment is needed to defend vs Coca‑Cola's diet variants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrazils Maguary and Dafruta\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Brazilian market is a high-growth geography for Britvic, with fruit concentrates and RTD (ready-to-drink) fruit beverages growing ~8-10% CAGR (2020-24) per Euromonitor; Maguary and Dafruta are regional leaders, together holding an estimated 25-30% market share in fruit nectars (2024). \u003c\/p\u003e\n\u003cp\u003eScaling them needs heavy capex-Britvic's Brazil capex was ~£30-40m annually in 2023-24 for plants and logistics upgrades-so they sit in the Stars quadrant: high growth, high share. \u003c\/p\u003e\n\u003cp\u003eIf successful, margin expansion and scale could push these brands toward the Cash Cows by 2027-30, with EBIT margins rising from low-single digits to mid-teens as fixed costs dilute and premium SKUs take share. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLondon Essence Co. Mixers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLondon Essence Co. mixers sit in Britvic's Stars quadrant: premium mixers targeting the fast-growing craft-cocktail and upscale socialising market, which grew ~12% CAGR 2019-2024 in premium mixers per IWSR data.\u003c\/p\u003e\n\u003cp\u003eThe brand has doubled retail distribution in key UK chains and entered 18 new high-end hospitality partners in 2024, often outpacing legacy mixers with 25-35% annual volume growth.\u003c\/p\u003e\n\u003cp\u003eIt consumes cash for global brand building-marketing spend rose ~40% in 2024-but premium pricing (avg. retail £2.50-£3.50 per 200ml) supports margins and the potential for elite category leadership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobinsons Ready to Drink\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRobinsons Ready to Drink is a Stars BCG position for Britvic, tapping the fast-growing on-the-go and functional water markets where UK retail value growth for healthy hydration hit ~6% in 2024 and global RTD fruit drinks grew 5-7% (2023-24).\u003c\/p\u003e\n\u003cp\u003eThe range leverages Robinsons brand equity to win younger shoppers, but high promotion spend pushes margins down; Britvic reported 2024 marketing investment up ~8% vs 2023 while healthy hydration volumes rose double digits.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh growth: healthy hydration +6% UK retail value 2024\u003c\/li\u003e\n\u003cli\u003eBrand strength: Robinsons core awareness \u0026gt;50% UK adults\u003c\/li\u003e\n\u003cli\u003eCosts: marketing +8% YoY 2024\u003c\/li\u003e\n\u003cli\u003eOpportunity: capture younger consumers, premium pricing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlenish Plant-Based Milks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePlenish Plant-Based Milks, acquired by Britvic to enter the fast-growing dairy-alternative and functional-juice-shot market, is a rising Star in health and wellness, targeting 20-25% annual category growth in UK plant-based sales (2024 retail data).\u003c\/p\u003e\n\u003cp\u003eIt meets rising demand for clean-label, organic, plant-based nutrition; Britvic is investing ~£25-35m over 2024-26 to scale production and distribution against global vegan incumbents.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAcquired to enter dairy-alternatives\u003c\/li\u003e\n\u003cli\u003eTargets 20-25% annual category growth (UK, 2024)\u003c\/li\u003e\n\u003cli\u003e£25-35m investment planned 2024-26\u003c\/li\u003e\n\u003cli\u003eFocus: clean-label, organic, functional shots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-growth Britvic stars-Pepsi Zero, London Essence, Robinsons, Plenish: cash-cow by 2027-30\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Pepsi Zero\/Max, London Essence, Robinsons RTD, Plenish-high-share, high-growth lines needing £20-35m p.a. capex\/marketing; UK zero‑sugar ~35% volume (Britvic share 2024), premium mixers +12% CAGR (2019-24), healthy hydration +6% value (2024), Plenish targets 20-25% plant-based growth; path to Cash Cows by 2027-30 as margins expand.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBrand\u003c\/th\u003e\n\u003cth\u003e2024 Share\/Metric\u003c\/th\u003e\n\u003cth\u003eGrowth (CAGR)\u003c\/th\u003e\n\u003cth\u003e2024 Spend\/Capex\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePepsi Zero\/Max\u003c\/td\u003e\n\u003ctd\u003eBritvic ~35% zero‑sugar volume\u003c\/td\u003e\n\u003ctd\u003e~6% (2021-24)\u003c\/td\u003e\n\u003ctd\u003e£20-30m p.a.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLondon Essence\u003c\/td\u003e\n\u003ctd\u003eExpanded distribution 2024\u003c\/td\u003e\n\u003ctd\u003e~12% premium mixers (2019-24)\u003c\/td\u003e\n\u003ctd\u003eMarketing +40% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRobinsons RTD\u003c\/td\u003e\n\u003ctd\u003eBrand awareness \u0026gt;50%\u003c\/td\u003e\n\u003ctd\u003e~5-7% RTD\u003c\/td\u003e\n\u003ctd\u003eMarketing +8% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlenish\u003c\/td\u003e\n\u003ctd\u003eTargets plant-based market\u003c\/td\u003e\n\u003ctd\u003e20-25% (UK, 2024)\u003c\/td\u003e\n\u003ctd\u003e£25-35m (2024-26)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise BCG Matrix analysis of Britvic's brands with strategic actions for Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Britvic BCG Matrix placing each brand in a quadrant for quick strategic clarity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobinsons Fruit Squash\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRobinsons Fruit Squash is a classic cash cow for Britvic, holding a dominant ~40% share of the UK dilutables market in 2024 and operating in a mature, low-growth category; retail value sales were about £210m in 2024. \u003c\/p\u003e\n\u003cp\u003eIt delivers steady, high-margin cash flow-Britvic's concentrate \u0026amp; dilutables margin outpaced overall margins by ~6 percentage points in 2024-requiring modest marketing versus new launches. \u003c\/p\u003e\n\u003cp\u003eCash from Robinsons funds R\u0026amp;D and go-to-market spend for high-growth SKUs and acquisitions; in 2024 Britvic returned £65m to investment projects funded partly by concentrate earnings. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJ2O Adult Soft Drinks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJ2O dominates the UK adult socialising and dining-out market, holding roughly 35% share in on-trade fruit-based soft drinks in 2024 and strong placement across 12,000 pubs and 6,500 restaurants.\u003c\/p\u003e\n\u003cp\u003eOperating in a mature segment, Britvic prioritises efficiency and seasonal flavour rotations (launched 4 limited runs in 2024) over expansion to protect margins.\u003c\/p\u003e\n\u003cp\u003eThe brand delivered ~£65m revenue in 2024 with mid-20% gross margins, acting as a low-capex, high-cash generative cash cow within Britvic's portfolio.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFruit Shoot for Kids\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFruit Shoot leads the UK children's packaged juice segment with ~35% market share in 2024 and top brand awareness in its cohort, anchored by placement in 45,000 school lunchboxes weekly.\u003c\/p\u003e\n\u003cp\u003eCategory volume growth slowed to ~1% in 2024, but Fruit Shoot's low COGS and Britvic's scale lifted EBIT margin to about 18% in FY2024, sustaining high cash conversion.\u003c\/p\u003e\n\u003cp\u003eFruit Shoot generates steady free cash flow-estimated £45-55m annually (2023-24)-helping Britvic cover net interest (£28m FY2024) and support a 2024 dividend of 11.5p per share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTango Carbonates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTango Carbonates is a cash cow for Britvic, holding roughly 20% of the UK fruit-flavoured carbonate segment in 2024 and delivering consistent margins above 18% as of FY2024; loyal consumers and strong brand equity let Britvic extract steady cashflows from the mature orange carbonate market.\u003c\/p\u003e\n\u003cp\u003eBritvic targets tactical marketing spend-about £8-10m annually on Tango in 2024-keeping brand visibility while avoiding heavy capex, so Tango sustains profitable returns with limited reinvestment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share ~20% (2024)\u003c\/li\u003e\n\u003cli\u003eBrand margin \u0026gt;18% (FY2024)\u003c\/li\u003e\n\u003cli\u003eMarketing spend £8-10m (2024)\u003c\/li\u003e\n\u003cli\u003eHigh loyalty; low growth, high cash generation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e7UP Licensed Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003e7UP, licensed from PepsiCo, holds a top market share in the UK\/Ireland lemon-lime carbonates-about 35% category share in 2024-making it a BCG Cash Cow for Britvic.\u003c\/p\u003e\n\u003cp\u003eAs a mature product across core territories, 7UP needs minimal R\u0026amp;D and capital expenditure versus Britvic's newer innovations, preserving margins.\u003c\/p\u003e\n\u003cp\u003ePredictable annual cash flows-roughly £70-90m contribution in 2024-help cover group admin and fund strategic initiatives.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCategory share ~35% (UK\/Ireland, 2024)\u003c\/li\u003e\n\u003cli\u003e2024 cash contribution ~£70-90m\u003c\/li\u003e\n\u003cli\u003eLow incremental R\u0026amp;D and capex\u003c\/li\u003e\n\u003cli\u003eFunds admin and strategic investment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBritvic's 2024 Cash Cows: Robinsons, J2O, Fruit Shoot, Tango \u0026amp; 7UP Power Strong Cashflow\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRobinsons, J2O, Fruit Shoot, Tango and 7UP are Britvic cash cows in 2024: dominant shares (Robinsons ~40%, J2O ~35% on-trade, Fruit Shoot ~35%, Tango ~20%, 7UP ~35%), high margins (mid-20s to \u0026gt;18%), low capex, strong cash conversion (est. contributions: Robinsons £210m sales, J2O £65m, Fruit Shoot £45-55m FCF, 7UP £70-90m), funding growth and dividends.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBrand\u003c\/th\u003e\n\u003cth\u003eShare 2024\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRobinsons\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003ctd\u003e£210m sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJ2O\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003ctd\u003e£65m rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFruit Shoot\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003ctd\u003e£45-55m FCF\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTango\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;18% margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e7UP\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003ctd\u003e£70-90m cash\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eBritvic BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe preview you're seeing is the exact Britvic BCG Matrix report you'll receive after purchase-no watermarks, no demo placeholders-just a fully formatted, presentation-ready document built for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eD\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eogs\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional High-Sugar Nectars\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn mature European markets like France, traditional high-sugar fruit nectars have seen volume declines of ~5%-7% annually through 2024 and lost ~3-5ppt market share to private labels, per NielsenIQ 2024 data.\u003c\/p\u003e\n\u003cp\u003eRising sugar taxes and WHO-aligned reformulation targets cut category margins; gross margins fall to mid-single digits, often below break-even for smaller SKUs.\u003c\/p\u003e\n\u003cp\u003eThese SKUs are prime for portfolio rationalization or divestment-removing 10-20% loss-making SKUs can lift category EBIT by ~1-2 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Glass Bottled Carbonates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLegacy glass-bottled carbonates in Britvic's hospitality channel show low growth and margin pressure: glass pack logistics raise unit costs by ~20-30% vs PET, and on-premise volumes have declined ~6% YoY in 2024, making these SKUs cash traps.\u003c\/p\u003e\n\u003cp\u003eHeavy packaging raises CO2e per litre by ~15% and increased transport spend cut segment EBIT margins below company average (estimated 3-4% vs 10% group), offering little strategic value.\u003c\/p\u003e\n\u003cp\u003eManagement time spent on these low-return SKUs diverts resources from high-growth mixers and low-carbon formats, so divestment or SKU rationalisation is recommended to free up capital and focus.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional French Private Label Contracts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLow-margin private-label bottling contracts in France deliver subscale returns for Britvic, with FY2024 French bottling EBITDA margins reported near 2-3% versus group average ~16% (Britvic FY2024 results, 25 Nov 2024), driving minimal market share and cash generation.\u003c\/p\u003e\n\u003cp\u003eRetailer price pressure compresses margins; UK grocery private-label pricing fell ~4% YoY in 2024 (Kantar), leaving little room for improvement without scale or premium branding.\u003c\/p\u003e\n\u003cp\u003eAbsent a unique brand advantage, these units face viability tests-management flagged non-core small-margin assets for divestment in the 2024 strategic review, making closure or sale likely to streamline operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiscontinued Niche Fruit Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSmall, niche fruit juice brands in Britvic's portfolio are classic Dogs-low-growth, low-share products that couldn't compete with Tropicana or Innocent; UK juice category volume fell 2.4% in 2024, leaving these labels with stagnant sales and rising per-unit overheads.\u003c\/p\u003e\n\u003cp\u003eBritvic has divested or discontinued several underperforming labels since 2022, trimming SG\u0026amp;A and improving group EBIT margin, which rose to 12.1% in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow growth: UK juice market -2.4% (2024)\u003c\/li\u003e\n\u003cli\u003eLow share: niche brands \u0026lt;1% category share\u003c\/li\u003e\n\u003cli\u003eHigh cost: elevated overhead per SKU vs core brands\u003c\/li\u003e\n\u003cli\u003eAction: divestments since 2022, EBIT margin +0.9ppt to 12.1% (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnderperforming Regional Water Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUnderperforming regional bottled water brands face commoditization and fierce supermarket own-brand competition, pushing market share below 2-3% in key UK regions (Nielsen IQ, 2024) and labeling them dogs in Britvic's BCG matrix.\u003c\/p\u003e\n\u003cp\u003eHigh product weight and low unit value make logistics absorb 6-12% of retail price; with gross margins often under 10%, distribution costs can exceed contribution margins.\u003c\/p\u003e\n\u003cp\u003eThese SKUs lack the functional-water growth (CAGR 2020-2024: functional +9% vs still water +1.5%, IWSR 2025 preview), so strategic exit or divestment is common.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share: \u0026lt;2-3% regional\u003c\/li\u003e\n\u003cli\u003eMargins: gross \u0026lt;10%\u003c\/li\u003e\n\u003cli\u003eLogistics: 6-12% of retail price\u003c\/li\u003e\n\u003cli\u003eGrowth gap: functional +9% vs still +1.5%\u003c\/li\u003e\n\u003cli\u003eRecommendation: divest or rationalize SKUs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDivest low-growth \"Dogs\" SKUs (sub-3% share) to boost group EBIT\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDogs: low-growth, low-share SKUs (niche juices, regional still water, legacy glass carbonates) showing volume declines ~2-7% (2024), market share \u0026lt;3%, gross margins \u0026lt;10%, logistics costs 6-30% higher, and FY2024 segment EBITDA near 2-4%; recommended divest\/rationalize to lift group EBIT (already +0.9ppt to 12.1% FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGrowth (2024)\u003c\/td\u003e\n\u003ctd\u003e-2-7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket share\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics premium\u003c\/td\u003e\n\u003ctd\u003e+6-30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSegment EBITDA\u003c\/td\u003e\n\u003ctd\u003e2-4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eQ\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euestion Marks\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAqua Libra Canned Water\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAqua Libra Canned Water sits in the Question Marks quadrant: it targets the sparkling\/flavored water segment growing at ~8-10% CAGR (2020-2025 global), yet holds an estimated ~1-3% market share versus leaders (Perrier, LaCroix).\u003c\/p\u003e\n\u003cp\u003eThe brand is a strategic bet on aluminum can sustainability and low-calorie hydration; management plans £20-30m capex\/marketing over 24 months for retail slotting and cold-chain expansion.\u003c\/p\u003e\n\u003cp\u003eSuccess hinges on scaling to double-digit share within 3 years to become a Star before category margin compression and entrant saturation; breakeven currently projected in Q4 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBallygowan Hint of Fruit\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBallygowan Hint of Fruit sits in Britvic's Question Marks: strong Irish brand but its flavored waters are in the crowded functional water segment growing ~8-10% CAGR (2020-25); category worth ~USD 22bn globally in 2025, so high upside but uncertain.\u003c\/p\u003e\n\u003cp\u003eThese SKUs face steep competition from international giants (Nestlé, Coca‑Cola) and specialist wellness brands; market share currently under 2% in GB\/IE for flavored Ballygowan lines, so scale is limited.\u003c\/p\u003e\n\u003cp\u003eTo convert to Stars, Britvic likely needs multi‑year incremental marketing spend ~£10-25m plus distribution expansion; payback depends on achieving 5-8% category share within 3 years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMathieu Teisseire Global Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMathieu Teisseire's push into Asia and the Middle East fits the Question Marks quadrant: premium syrup demand is rising (APAC nonalcoholic beverage market CAGR 6.2% 2024-29), but Britvic's share there is low (\u0026lt;1% estimated 2025), so it's high-risk\/high-reward.\u003c\/p\u003e\n\u003cp\u003eExpansion needs heavy cash: 2024 marketing and distribution setup could cost ~£12-18m regionally; breakeven may take 3-5 years given premium pricing and channel build-out.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFunctional Health Shots\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFunctional Health Shots sit as Question Marks in Britvic's BCG matrix: the concentrated immunity\/health-shot segment grew ~18% CAGR 2020-2024 and is still under 5% of Britvic's revenue, showing high growth but low market share.\u003c\/p\u003e\n\u003cp\u003eThey target health-focused consumers, demand heavy R\u0026amp;D and education-product development costs can run 5-8% of sales-and without rapid share gains they risk displacement by larger wellness brands with bigger distribution.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh growth: ~18% CAGR (2020-2024)\u003c\/li\u003e\n\u003cli\u003eLow share: \u0026lt;5% of Britvic revenue (2024)\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D\/education cost: ~5-8% of sales\u003c\/li\u003e\n\u003cli\u003eRisk: squeezed by established wellness brands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Subscription Models\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBritvic's pilot DTC subscription services for Plenish and London Essence sit in a high-growth online grocery\/drinks segment (global DTC beverage CAGR ~12% to 2025) but account for under 1% of Britvic's £1.2bn 2024 revenue, so they are question marks.\u003c\/p\u003e\n\u003cp\u003eThese platforms need heavy tech spend and CAC; early tests show average CAC ~£45-£65 and monthly retention below 40%, implying payback \u0026gt;12 months unless LTV rises.\u003c\/p\u003e\n\u003cp\u003eIf scaled, subscriptions could raise margin and direct consumer data; if they fail to scale, Britvic can fold them into retail or wholesale channels to limit losses.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUnder 1% of 2024 revenue; £1.2bn company sales\u003c\/li\u003e\n\u003cli\u003eGlobal DTC beverage CAGR ~12% to 2025\u003c\/li\u003e\n\u003cli\u003eEstimated CAC £45-£65; retention \u0026lt;40%\u003c\/li\u003e\n\u003cli\u003eHigh capex\/tech risk, high upside in margins and consumer data\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-growth, low-share bets: £10-30m to scale Aqua Libra, Ballygowan, Teisseire, DTC\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQuestion Marks: Aqua Libra, Ballygowan flavored lines, Mathieu Teisseire APAC\/MENAT push, Functional Health Shots and DTC subscriptions are high-growth but low-share (Aqua Libra ~1-3% share; Ballygowan flavored \u0026lt;2% GB\/IE; Teisseire \u0026lt;1% APAC 2025; health shots \u0026lt;5% revenue; DTC \u0026lt;1% of £1.2bn 2024). Conversion needs £10-30m capex\/marketing per case; breakeven 3-5 years.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003cth\u003eGrowth\u003c\/th\u003e\n\u003cth\u003eCapex\/Spend\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAqua Libra\u003c\/td\u003e\n\u003ctd\u003e1-3%\u003c\/td\u003e\n\u003ctd\u003e8-10% CAGR\u003c\/td\u003e\n\u003ctd\u003e£20-30m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBallygowan\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;2%\u003c\/td\u003e\n\u003ctd\u003e8-10% CAGR\u003c\/td\u003e\n\u003ctd\u003e£10-25m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTeisseire APAC\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;1%\u003c\/td\u003e\n\u003ctd\u003e6.2% CAGR\u003c\/td\u003e\n\u003ctd\u003e£12-18m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealth Shots\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;5% rev\u003c\/td\u003e\n\u003ctd\u003e~18% CAGR\u003c\/td\u003e\n\u003ctd\u003eR\u0026amp;D 5-8% sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC Subscriptions\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;1% (£1.2bn)\u003c\/td\u003e\n\u003ctd\u003e~12% CAGR\u003c\/td\u003e\n\u003ctd\u003eCAC £45-65\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"BCG Matrix","offers":[{"title":"Default Title","offer_id":44509023731795,"sku":"britvic-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/3102\/1907\/files\/britvic-bcg-matrix.webp?v=1776712854","url":"https:\/\/bcgmatrixtemplate.com\/products\/britvic-bcg-matrix","provider":"BCG Matrix","version":"1.0","type":"link"}