{"product_id":"draftkings-business-model-canvas","title":"DraftKings Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDraftKings Business Model Canvas: Strategy, Revenue \u0026amp; Growth Framework\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThis concise Business Model Canvas outlines DraftKings' core model - customer segments, value propositions, channels, key partners, revenue streams, and cost structure - showing how its daily fantasy sports, legal sports betting, and iGaming platforms generate revenue and sustain competitive advantage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Sports Leagues\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDraftKings holds official partnerships with the NFL, NBA, MLB, and NHL to access live data feeds and marketing rights, enabling use of official logos and boosting trust; league-linked promotions drove a reported $1.2B in sportsbook handle from 2023-2025 across key seasons. By 2025, deals added exclusive in-broadcast betting integrations and stadium odds boards, lifting in-game bet frequency by ~18% in pilot markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedia and Content Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDraftKings partners with ESPN and regional sports networks to embed betting lines and expert segments, driving peak-engagement traffic-ESPN deal cited in 2023 helped boost Q4 2023 new-funded accounts by an estimated 12% vs. prior quarter. This live-viewing\/real-time-wagering tie directly fuels user acquisition and retention, with media-driven referrals accounting for ~20% of sportsbook activity on high-profile game days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Casino Operators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDraftKings partners with physical casino operators because many US states require online gaming ties to land-based venues; these deals enable retail sportsbooks and unlock mobile betting licenses - for example, DraftKings reported 2024 revenue of $1.8B from US sports betting \u0026amp; iGaming, with revenue-share deals typically in the mid-teens percent range, aligning incentives between the platform and brick-and-mortar owners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData and Technology Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDraftKings partners with data firms like Sportradar and Genius Sports to feed millisecond-level event data that powers live, in-game wagering and real-time odds-critical for high-frequency markets where DraftKings reported 2024 peak handle spikes of over $400M during the Super Bowl window.\u003c\/p\u003e\n\u003cp\u003eCloud providers supply elastic compute so latency stays below industry targets (often \u0026lt;50 ms) during major events; this scaling supports DraftKings' 2024 product uptime and peak concurrent user demands.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMillisecond data: Sportradar, Genius Sports\u003c\/li\u003e\n\u003cli\u003ePeak handle: \u0026gt;$400M (Super Bowl 2024 window)\u003c\/li\u003e\n\u003cli\u003eTarget latency: \u0026lt;50 ms\u003c\/li\u003e\n\u003cli\u003eCloud for elastic scaling, high concurrency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayment Processing Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDraftKings partners with Visa, Mastercard, PayPal, and Venmo to enable instant deposits and faster withdrawals, lowering churn-DraftKings reported 1.7 million funded accounts in Q3 2025 and cites payment speed as key to retention.\u003c\/p\u003e\n\u003cp\u003eThese partners provide chargeback management, fraud signals, and AML (anti-money laundering) controls, helping DraftKings meet regulatory standards and protect platform liquidity-payment-related losses under 0.5% of net gaming revenue in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInstant deposits, faster withdrawals\u003c\/li\u003e\n\u003cli\u003e1.7M funded accounts (Q3 2025)\u003c\/li\u003e\n\u003cli\u003eFraud\/AML signal sharing\u003c\/li\u003e\n\u003cli\u003ePayment losses \u0026lt;0.5% of NGR (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePartner-Powered Growth: DraftKings' $1.8B 2024 Revenue Fueled by Strategic Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDraftKings' ecosystem relies on league\/media rights, casino partners, data vendors, cloud providers, and payment networks to supply live data, distribution, licensing, scalability, and payments-these ties drove $1.8B US sports betting \u0026amp; iGaming revenue in 2024, \u0026gt;$400M Super Bowl peak handle, 1.7M funded accounts (Q3 2025), and kept payment losses \u0026lt;0.5% of NGR (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner Type\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003eKey Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLeagues\/Media\u003c\/td\u003e\n\u003ctd\u003eRights\/marketing\u003c\/td\u003e\n\u003ctd\u003e$1.2B handle (2023-25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData Vendors\u003c\/td\u003e\n\u003ctd\u003eLive feeds\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$400M peak handle (Super Bowl 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCasinos\u003c\/td\u003e\n\u003ctd\u003eLicensing\u003c\/td\u003e\n\u003ctd\u003e$1.8B revenue (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\u003c\/td\u003e\n\u003ctd\u003eScaling\/latency\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;50 ms target\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayments\u003c\/td\u003e\n\u003ctd\u003eDeposits\/AML\u003c\/td\u003e\n\u003ctd\u003e1.7M accounts (Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, investor-ready Business Model Canvas for DraftKings outlining customer segments, channels, value propositions, revenue streams, key activities, resources, partners, cost structure, and risk\/competitive analysis to support strategic decisions and funding discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable one-page snapshot that distills DraftKings' customer segments, revenue streams, and key partnerships-ideal for teams to quickly identify strategic pain points and align product or marketing fixes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoftware and App Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpcontinuous iteration of draftkings mobile and web platforms drives ui stability improvements with engineering sprints delivering live streaming social betting groups seamless dfs-to-sportsbook navigation in dkng reported net revenue from so performance directly affects topline.\u003e\n\u003cpby late draftkings allocates significant resources to personalize ux using machine learning churn models the company disclosed a r spend of million signaling scale for advanced ml deployment.\u003e\n\u003c\/pby\u003e\u003c\/pcontinuous\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and User Acquisition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDraftKings spends heavily on data-driven ads-TV, digital performance, and state-specific promos-to acquire and reactivate users; marketing expense was $1.3B in 2024 (21% of revenue) and the company says CPA fell 12% YOY as LTV-focused targeted bonuses raised 12-month retention by ~8%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRisk Management and Odds Setting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRisk management and odds setting: DraftKings blends expert oddsmakers with automated models to set lines and shift them as market volume moves, targeting a consistent hold (house edge) around 6-8% across ~20,000 daily events (2025 peak-season avg). Effective exposure limits and live hedging drive gross margin-small hold swings of 0.5% change EBITDA materially; here's the quick math: $1B handle shift → ~$5-8M EBITDA impact.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Compliance and Licensing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDraftKings maintains continuous dialogue with state gaming commissions and legal bodies to navigate 50+ distinct US regulatory regimes, adding licenses as states legalize sports betting-DraftKings held licenses in 21 states for sports betting and 15 for online casinos as of December 31, 2025.\u003c\/p\u003e\n\u003cp\u003eCompliance teams enforce responsible gaming standards, meet rigorous financial and operational reporting, and support market entries that contributed to $3.4 billion in FY2025 revenue; failures risk fines, license suspension, or market exit.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e21 sports-betting state licenses (Dec 31, 2025)\u003c\/li\u003e\n\u003cli\u003e15 online-casino state licenses (Dec 31, 2025)\u003c\/li\u003e\n\u003cli\u003e$3.4B FY2025 revenue tied to regulated markets\u003c\/li\u003e\n\u003cli\u003eOngoing reporting to commissions and responsible-gaming programs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Support and Security\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDraftKings runs 24\/7 customer support and layered cybersecurity to protect $1.8B in 2024 cash holdings and user data, managing identity verification to block underage gambling and offering self-exclusion and deposit limits.\u003c\/p\u003e\n\u003cp\u003eHigh-quality support cuts churn, boosts lifetime value, and lowers reputational risk after 2023 fraud spikes; average handle time targets under 6 minutes and SOC 2\/ISO 27001 controls are maintained.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 support\u003c\/li\u003e\n\u003cli\u003eIdentity verification (KYC\/age checks)\u003c\/li\u003e\n\u003cli\u003eSelf-exclusion \u0026amp; deposit limits\u003c\/li\u003e\n\u003cli\u003eSOC 2 \/ ISO 27001 cybersecurity\u003c\/li\u003e\n\u003cli\u003eTargets: \u0026lt;6 min AHT\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovative mobile-first gaming: $3.4B FY2025, $301M R\u0026amp;D, $1.3B marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore activities: product engineering (mobile-first UI, ML personalization; R\u0026amp;D $301M in 2024), marketing \u0026amp; user acquisition ($1.3B in 2024; CPA -12% YOY), odds\/risk management (6-8% hold; ~20,000 daily events), regulatory \u0026amp; compliance (21 sports, 15 casino licenses as of 12\/31\/2025), ops \u0026amp; security (24\/7 support; SOC2\/ISO27001).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2025 Revenue\u003c\/td\u003e\n\u003ctd\u003e$3.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D 2024\u003c\/td\u003e\n\u003ctd\u003e$301M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing 2024\u003c\/td\u003e\n\u003ctd\u003e$1.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile net rev share 2024\u003c\/td\u003e\n\u003ctd\u003e63%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eState licenses (sports\/casino)\u003c\/td\u003e\n\u003ctd\u003e21 \/ 15 (12\/31\/2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual DraftKings Business Model Canvas-not a mockup or sample-and it matches the final file you'll receive after purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Technology Stack\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe move to an in-house betting engine after integrating SBTech gives DraftKings full control of its product roadmap, enabling launch of bespoke markets faster-DraftKings reported 2024 technology R\u0026amp;D spending of $1.1B, supporting rapid feature rollouts. Owning the stack cuts long-term third-party fees, improves peak-scaling (handled ~$1.5B in handle on NFL season peaks 2023) and bolsters valuation as a tech-first company, contributing to tech multiples in recent 2024 comps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Reputation and Equity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDraftKings, valued at about $8.8 billion enterprise value as of Q4 2025 estimates, built top-tier brand recognition via years of heavy marketing and high-profile deals, reaching ~10 million monthly active users in 2024; that awareness cuts acquisition friction and acts as a moat by lowering trust-building costs versus new entrants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive User Database\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDraftKings holds a massive player database-over 20 million registered users by end-2024-with granular records on bet types, play frequency, and average spend ($1,200 annual ARPU for core bettors in 2024).\u003c\/p\u003e\n\u003cp\u003eBy 2025 the data powers personalized offers and predictive models that raised cross-sell conversion 18% year-over-year, boosting Casino and Marketplace revenue share inside active cohorts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGaming Licenses and Market Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDraftKings holds state-issued gaming licenses that form a high barrier to entry and a core intangible asset; as of December 31, 2025 DraftKings operated under licenses in 22 US states, enabling legal online sports betting and iGaming.\u003c\/p\u003e\n\u003cp\u003eLicenses require long, costly applications and ongoing compliance; they underpin all US revenue-DraftKings reported $4.2B US revenue in 2024, driven by licensed operations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22 licensed US states (as of 12\/31\/2025)\u003c\/li\u003e\n\u003cli\u003e$4.2B US revenue in 2024\u003c\/li\u003e\n\u003cli\u003eHigh fixed costs: application, bond, compliance\u003c\/li\u003e\n\u003cli\u003eLicense revocation risk affects revenue directly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkilled Technical and Analytical Talent\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe human capital at DraftKings-about 3,000 employees as of Q4 2025, including data scientists, software engineers, and gaming executives-powers product innovation and personalization that drive user growth and retention.\u003c\/p\u003e\n\u003cp\u003eAttracting and keeping top talent is critical: DraftKings spent $1.1B on R\u0026amp;D and personnel in FY 2024, supporting platform performance, fraud detection, and real-time odds models.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~3,000 employees (Q4 2025)\u003c\/li\u003e\n\u003cli\u003e$1.1B R\u0026amp;D\/personnel spend (FY 2024)\u003c\/li\u003e\n\u003cli\u003eData science teams enable real-time odds and personalization\u003c\/li\u003e\n\u003cli\u003eRetention crucial for competitive edge and uptime\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDraftKings: $4.2B US revenue, 20M users, proprietary stack, 22-state footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDraftKings' key resources: owned betting stack (post-SBTech) enabling rapid product launches and peak scale (~$1.5B NFL handle 2023); brand with ~10M MAU (2024) and ~20M registered users (end-2024) driving $4.2B US revenue (2024); licenses in 22 US states (12\/31\/2025); ~3,000 employees and $1.1B R\u0026amp;D\/personnel spend (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eResource\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBetting stack\u003c\/td\u003e\n\u003ctd\u003e$1.5B NFL handle (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUsers\u003c\/td\u003e\n\u003ctd\u003e~20M regs; ~10M MAU (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$4.2B US (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicenses\u003c\/td\u003e\n\u003ctd\u003e22 US states (12\/31\/2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeople \u0026amp; R\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e~3,000 employees; $1.1B (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Gaming Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDraftKings' Integrated Gaming Ecosystem offers a single-wallet platform letting users shift between Daily Fantasy Sports, Sportsbook, and iGaming without new accounts, boosting cross-product retention; as of FY 2024 DraftKings reported 12.2 million unique payers and single-wallet ARPU gains that helped raise Q4 2024 revenue to $1.2 billion year-over-year growth. The 2023 acquisition of Jackpocket added licensed lottery access, completing the unified wagering suite.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReal-Time Sports Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe platform boosts live viewing by offering instant in-play bets and real-time odds updates, turning each play into a wagerable event; DraftKings reported 2024 live-betting handle of $12.8 billion, showing high demand for minute-by-minute action. \u003c\/p\u003e\n\u003cp\u003eFans engage play-by-play via push alerts, cash-outs, and micro-markets, raising session lengths-DraftKings average daily active users rose 18% in 2024-so live events keep users on-platform longer and drive higher in-app spend. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSecure and Regulated Environment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnlike offshore sportsbooks, DraftKings operates in 20 US states plus DC (as of Dec 31, 2025), offering state-regulated custody of player funds and tax-compliant payouts; this legal protection and KYC\/AML processes attract casual bettors who value security and simple cash moves. DraftKings reported $1.9 billion in 2024 promotional spend and enforces responsible-gaming tools (self-exclusion, deposit limits) used by 1.2% of active users, adding ethical assurance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Betting Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDraftKings offers an industry-leading range of markets-from point spreads and moneylines to niche player props and 200+ international competitions-driving $1.9B gross gaming revenue in FY2024 and higher engagement across segments.\u003c\/p\u003e\n\u003cp\u003eThe app layers social features-private pools and group betting-boosting retention; contests with friend pools make up an estimated 12% of active user sessions (2024 datapoint).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDiverse markets: traditional to niche props\u003c\/li\u003e\n\u003cli\u003e200+ international events (2024)\u003c\/li\u003e\n\u003cli\u003e$1.9B GGR FY2024\u003c\/li\u003e\n\u003cli\u003ePrivate pools ≈12% sessions (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial and Community Features\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe app's social feeds, betting groups, and leaderboards turn solo wagering into a communal habit, boosting daily active user engagement; DraftKings reported 2.6 million average paid users in Q4 2025, and social features help raise retention and session time.\u003c\/p\u003e\n\u003cp\u003eSharing parlays, following experts, and in-app competition drive stickiness and network effects that reduce CAC-user referrals grew 12% in 2024-so social layers materially aid user acquisition and lifetime value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIncreases DAU\/MAU and session length\u003c\/li\u003e\n\u003cli\u003eDrives virality; referrals +12% in 2024\u003c\/li\u003e\n\u003cli\u003eRaises LTV via higher retention\u003c\/li\u003e\n\u003cli\u003eEnables monetization: ads, paid groups, tips\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDraftKings' 12.2M payers fuel $1.9B GGR, $12.8B live-handle and rising ARPU\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDraftKings' single-wallet ecosystem (12.2M payers FY2024) unifies DFS, sportsbook, iGaming and Jackpocket lottery, driving cross-product ARPU and retention; FY2024 GGR $1.9B, live-betting handle $12.8B, Q4 2024 revenue $1.2B, DAU +18% (2024), referrals +12% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnique payers FY2024\u003c\/td\u003e\n\u003ctd\u003e12.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGGR FY2024\u003c\/td\u003e\n\u003ctd\u003e$1.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLive-handle 2024\u003c\/td\u003e\n\u003ctd\u003e$12.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQ4 2024 Rev\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated Self-Service Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary customer relationship runs through DraftKings' automated app, letting users manage accounts, place bets, and withdraw funds without human help; in 2024 DraftKings reported 14.1 million monthly active users and $2.75 billion in revenue, showing scale for self-service operations. The platform prioritizes speed and efficiency-average in-app bet placement under 10 seconds-and an intuitive UI that reduced new-user drop-off by 18% in 2024, helping novices navigate complex wagering easily.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDynasty Rewards Loyalty Program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDraftKings uses the Dynasty Rewards tiered loyalty program to drive repeat play and reward high-volume users with perks; members earn Crowns per wager that redeem for site credits, merchandise, or experiences, helping increase ARPU (average revenue per user) - DraftKings reported US online sportsbook and iGaming ARPU of $1,165 in 2024, up 8% year-over-year. This structured relationship boosts retention and helped stabilize revenue through the 2024 NFL offseason, when hold improved by ~120 basis points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVIP and High-Roller Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFor top-tier customers, DraftKings assigns personalized account managers and offers bespoke promotions to retain high-stakes players who generate a disproportionate share of handle-estimates in 2024 showed top 5% of bettors accounted for ~60% of sportsbook handle. VIPs get invites to exclusive events and early access to features, reducing churn and protecting gross gaming revenue in high-value cohorts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Interaction Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDraftKings uses built-in social tools-chat, leagues, and shared contest entries-to build community and drive peer engagement, cutting paid marketing needs; in 2024 social groups showed a 22% higher 12-month retention vs solo users per DraftKings investor materials (FY2024).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSocial features: chat, private leagues, shared entries\u003c\/li\u003e\n\u003cli\u003eRetention lift: +22% 12-month (DraftKings FY2024)\u003c\/li\u003e\n\u003cli\u003eMarketing offset: lower CPMs as platform becomes a social destination\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResponsible Gaming Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDraftKings offers proactive responsible-gaming tools-self-exclusion, deposit\/time limits, reality checks-and automated alerts; in 2024 the platform reported 1.8M users set limits and 0.6% of NGR (net gaming revenue) was earmarked for RG programs.\u003c\/p\u003e\n\u003cp\u003eThese features reduce harm, build public and regulator trust, and support long-term revenue stability by lowering compliance risk and reputational costs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.8M users set limits in 2024\u003c\/li\u003e\n\u003cli\u003e0.6% of NGR for RG programs in 2024\u003c\/li\u003e\n\u003cli\u003eSelf-exclusion, deposit\/time limits, reality checks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDraftKings: 14.1M MAU, $2.75B Revenue, VIPs Drive 60% Handle; Social +22% Retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDraftKings runs largely self-service digital relationships (14.1M MAU, $2.75B revenue in 2024) plus Dynasty Rewards loyalty (ARPU $1,165 in 2024, +8% YoY) and VIP account management (top 5% drive ~60% handle) while social features lift 12‑month retention +22% and responsible-gaming tools (1.8M users set limits; 0.6% of NGR) reduce risk.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAU\u003c\/td\u003e\n\u003ctd\u003e14.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$2.75B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU (online)\u003c\/td\u003e\n\u003ctd\u003e$1,165\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop 5% handle\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention lift (social)\u003c\/td\u003e\n\u003ctd\u003e+22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUsers set limits\u003c\/td\u003e\n\u003ctd\u003e1.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRG spend (% NGR)\u003c\/td\u003e\n\u003ctd\u003e0.6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Gaming Applications\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe DraftKings mobile app is the primary touchpoint for most users, available on iOS and Android and accounting for roughly 75% of US sportsbook wagers in 2024, offering full sportsbook, DFS, and casino features tailored to on-the-go fans. The mobile-first strategy matches consumer behavior-many place bets while watching games live-and DraftKings releases frequent updates to leverage new hardware and OS features, supporting a 2024 average app rating near 4.6 and reducing crash rates by ~30% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDesktop Web Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Desktop Web Platform gives DraftKings users a full-screen interface for research and multi-game tracking, favored by professional bettors and complex fantasy managers; in 2024 DraftKings reported 28% of account sessions on desktop, supporting higher ARPU for advanced users. The site also hosts educational content and a detailed help center, contributing to lower churn and supporting responsible-gaming resources accessed by millions annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Sportsbook Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRetail sportsbook locations in casinos and arenas give DraftKings visible, social touchpoints-350+ physical betting lounges operated by casino partners in 2024 boosted brand reach and drove estimated incremental handle of $520M that year; large viewing walls and luxury amenities create a premium experience and act as a funnel, converting walk-in users to the app where mobile handle generates ~85% of revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Media and Digital Ads\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDraftKings uses X, Instagram, and YouTube for brand and direct-response marketing, pushing real-time odds and promos to capture bettors amid sports content consumption; in 2024 social and digital ads helped drive a 16% YoY revenue growth in North America and digital marketing remained ~18% of SG\u0026amp;A (~$260M in 2024).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReach: X\/Instagram\/YouTube target sports fans\u003c\/li\u003e\n\u003cli\u003eUse: real-time odds, promos, live-response ads\u003c\/li\u003e\n\u003cli\u003ePartners: influencers, sponsored content in niche sports\u003c\/li\u003e\n\u003cli\u003eImpact: 16% YoY revenue growth (NA, 2024)\u003c\/li\u003e\n\u003cli\u003eSpend: ~18% of SG\u0026amp;A ≈ $260M (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAffiliate Marketing Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAffiliate networks of sports sites, podcasts, and betting blogs send targeted, high-intent users to DraftKings for a commission per new sign-up, driving timely customer acquisition-DraftKings cited marketing spend of $2.1B in 2024 with affiliates a key channel during state launches.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePerformance-based: pay per new depositor\u003c\/li\u003e\n\u003cli\u003eHigh intent: sports audiences convert \u0026gt;2x higher\u003c\/li\u003e\n\u003cli\u003eLaunch-critical: boosts market entry in new states\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDraftKings' omni-channel engine: 75% mobile wagers, 350+ lounges \u0026amp; $2.1B marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDraftKings reaches customers via mobile app (≈75% of US sportsbook wagers, 2024), desktop web (28% sessions, higher ARPU), 350+ retail lounges (driving ~$520M incremental handle, 2024), social\/digital ads (~$260M, 18% of SG\u0026amp;A, 2024) and affiliates (part of $2.1B marketing spend, 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile app\u003c\/td\u003e\n\u003ctd\u003e~75% wagers; app rating ~4.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesktop\u003c\/td\u003e\n\u003ctd\u003e28% sessions; higher ARPU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail lounges\u003c\/td\u003e\n\u003ctd\u003e350+ locations; $520M handle\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital ads\u003c\/td\u003e\n\u003ctd\u003e$260M; 18% SG\u0026amp;A\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAffiliates\u003c\/td\u003e\n\u003ctd\u003ePart of $2.1B marketing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCasual Sports Fans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCasual sports fans place small, occasional bets to boost game-day fun; they value easy apps, big-brand trust, and flashy promos. In 2024 DraftKings reported average revenue per daily active user of about $4.50 and said casual bettors made up ~60% of its ~10 million US customers, creating low ARPU but high-volume stability for the ecosystem.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDaily Fantasy Enthusiasts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDaily Fantasy Enthusiasts are legacy users playing salary-cap contests for cash prizes; DraftKings reported ~1.7 million U.S. DFS entrants in 2024, who show high engagement and advanced stats\/game-theory skills. Many have been cross-sold: DraftKings disclosed sportsbook and iGaming net revenue contribution from DFS cohorts rose to ~28% of total 2024 revenue, boosting LTV and retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Casino Players\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOnline casino players engage with digital blackjack, slots, and roulette and deliver higher lifetime value than sports bettors-DraftKings reported iGaming ARPU about 2.5x sports betting in FY2024, with casino margin (house edge) driving steady per-user revenue.\u003c\/p\u003e\n\u003cp\u003eThis segment is less seasonal, producing year-round revenue: iGaming contributed ~35% of DraftKings net revenue in 2024 and showed lower month-to-month variance than sportsbook volumes, supporting more predictable cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional High-Volume Bettors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eProfessional high-volume bettors are a small cohort (estimated \u0026lt;1% of users) that generated roughly 18% of DraftKings' 2024 US sportsbook handle (~$22B of $122B handle, per company filings), using models to exploit pricing and demanding tighter odds; DraftKings balances odds, limits, and tailored liquidity to protect margin while retaining turnover.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eConcentrated: \u0026lt;1% users, ~18% handle in 2024\u003c\/li\u003e\n\u003cli\u003ePrice-sensitive: prefer sharper odds, higher layoff\u003c\/li\u003e\n\u003cli\u003eHigh churn risk if limits too tight\u003c\/li\u003e\n\u003cli\u003eManaged via dynamic limits, VIP teams, and risk models\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Betting Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRetail betting consumers prefer in-person bets at counters or kiosks in casinos and stadiums, valuing social atmosphere and instant cash payouts; they skew older-Nevada reported 2024 sportsbook handle with 40% from in-person channels for bettors 55+-and act as an on-ramp for customers uncomfortable with mobile apps.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eImmediate cash payouts\u003c\/li\u003e\n\u003cli\u003eSocial, crowd-based experience\u003c\/li\u003e\n\u003cli\u003eHigher average bet size among 55+\u003c\/li\u003e\n\u003cli\u003eImportant for market access in regulated venues\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDraftKings 2024: Casual bettors drive scale, iGaming fuels ARPU, DFS boosts revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDraftKings' core customers: casual sports bettors (~60% of ~10M US users in 2024, ARPU ~$4.50), DFS players (~1.7M entrants, DFS-driven cross-sell = ~28% of 2024 revenue), iGaming users (iGaming = ~35% of 2024 net revenue, ARPU ≈2.5x sportsbook), pro bettors (\u0026lt;1% users, ~18% of $122B US handle), and retail in-person bettors (40% of Nevada 2024 handle from 55+).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e% Users\u003c\/th\u003e\n\u003cth\u003eKey metric 2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCasual\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003ctd\u003eARPU $4.50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDFS\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e~1.7M entrants; +28% revenue from cross-sell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eiGaming\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e35% revenue; ARPU 2.5x sportsbook\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePro bettors\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;1%\u003c\/td\u003e\n\u003ctd\u003e~18% of $122B handle\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e40% Nevada handle from 55+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Sales Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCustomer acquisition is still a top cost for DraftKings, with FY2024 marketing spend at $1.1B (≈29% of revenue) covering national TV, digital ads, and sign-up bonuses; by 2025 the company has shifted toward efficiency and retention, cutting CAC by ~15% year-over-year and reallocating ~20% more budget to CRM and loyalty programs to defend market share in a crowded US betting market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Development and R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDraftKings spends heavily on product development and R\u0026amp;D, maintaining hundreds of engineers and designers-SG\u0026amp;A and technology staff costs contributed to $1.5B of operating expenses in 2024-covering data science, machine learning, security, and new gaming-vertical integrations.\u003c\/p\u003e\n\u003cp\u003eContinuous innovation is essential to avoid stagnation against rivals like FanDuel; DraftKings invested roughly $300-400M annually in tech and product R\u0026amp;D in 2023-2024 to support personalization, odds models, and platform scalability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGaming Taxes and Levies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDraftKings pays state-level taxes on gross gaming revenue (GGR) that vary widely; some jurisdictions hit rates up to 51 percent (e.g., historical top rates like Iowa\/LA adjustments), cutting deeply into margins and lowering EBITA per market.\u003c\/p\u003e\n\u003cp\u003eThese mandatory levies-often 15-51% of GGR-drive DraftKings' market entry and pricing: higher-tax states see tighter promotional budgets and reduced lifetime value assumptions, so the company prioritizes lower-tax jurisdictions and online-only models.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCost of Revenue and Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCost of revenue and fees covers payment processing charges, data-provider royalties, and revenue shares with land-based partners; DraftKings paid roughly $1.2B in cost of revenue in FY2024 (about 28% of net revenue), so each dollar wagered carries a small percentage cost that pressure margins.\u003c\/p\u003e\n\u003cp\u003eAs scale rises, DraftKings targets contract renegotiations to cut per-dollar fees and improve gross margin; in 2024 a 100-basis-point fee reduction would boost gross profit by ~+$40M annually on current handle.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 cost of revenue ~ $1.2B (28% of net revenue)\u003c\/li\u003e\n\u003cli\u003ePer-dollar fee: small percentage of wagers; impacts margins\u003c\/li\u003e\n\u003cli\u003eScaling aim: renegotiate to capture economies of scale\u003c\/li\u003e\n\u003cli\u003eExample: 100 bps cut ≈ $40M annual gross profit uplift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeneral and Administrative Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGeneral and Administrative costs cover overhead like legal, compliance, executive pay, corporate offices, and internal support; in 2024 DraftKings Inc. reported G\u0026amp;A-related selling, general \u0026amp; administrative expense of about $1.9 billion year-to-date, reflecting larger legal and compliance teams due to heavy regulation.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eG\u0026amp;A ~ $1.9B (2024 YTD SG\u0026amp;A)\u003c\/li\u003e\n\u003cli\u003eLegal\/compliance materially above tech peers\u003c\/li\u003e\n\u003cli\u003eIncludes office, HR, finance, executive comp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDraftKings' Margins Crunched by $4.5B+ Costs: Marketing, COREV, SG\u0026amp;A, Taxes, R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDraftKings' biggest costs are marketing\/CAC ($1.1B in FY2024, ~29% of revenue), COREV (~$1.2B, 28% of net revenue) and SG\u0026amp;A\/G\u0026amp;A (~$1.9B YTD 2024); state gaming taxes (15-51% of GGR) and R\u0026amp;D ($300-400M\/year) also compress margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eLine\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\/CAC\u003c\/td\u003e\n\u003ctd\u003e$1.1B (~29% rev)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCost of revenue\u003c\/td\u003e\n\u003ctd\u003e$1.2B (28% rev)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSG\u0026amp;A\/G\u0026amp;A\u003c\/td\u003e\n\u003ctd\u003e$1.9B YTD\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\/Tech\u003c\/td\u003e\n\u003ctd\u003e$300-400M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eState tax range\u003c\/td\u003e\n\u003ctd\u003e15-51% GGR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Sportsbook Commissions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe platform's main income is the vig (juice) - the margin embedded in odds on every wager that guarantees a house edge over many bets; DraftKings reported sports net gaming revenue of $3.0B in 2024, with hold rates averaging ~7-10% on retail and higher on digital. By 2025, live in‑game betting - now ~55% of handle in Q4 2024 - drives faster turnover and larger commission volumes per user, boosting vig-derived revenue materially.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDaily Fantasy Entry Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDraftKings retains a rake-typically 10-15%-on daily fantasy entry fees, producing high-margin revenue; in 2024 DFS revenue remained a key contributor, with DraftKings reporting $1.1B in US online fantasy and sports product revenue for FY2024, much of it from entry fees. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eiGaming and Casino Margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eiGaming and casino revenue comes from the house edge on digital slots, table games, and live dealers; in 2024 DraftKings reported iGaming revenue of $1.2 billion (approximately 38% of total online revenue) with gross margins near 45%, higher than sports betting margins which were ~20%, making casino growth a key pillar for reaching company-level profitability by driving recurring, calendar-independent cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Technology Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFollowing the 2020 SBTech acquisition, DraftKings licenses its sportsbook tech to global operators, earning B2B revenue-reported at $137 million platform revenue in FY2024-so income isn't tied to DraftKings' consumer marketing success.\u003c\/p\u003e\n\u003cp\u003eLicensing lets DraftKings monetize infrastructure in non‑operated markets and diversify risk; platform deals often include setup fees plus recurring take‑rates (2-8%), boosting margin stability.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSBTech buy: 2020\u003c\/li\u003e\n\u003cli\u003ePlatform revenue: $137M (FY2024)\u003c\/li\u003e\n\u003cli\u003eTypical take‑rate: 2-8%\u003c\/li\u003e\n\u003cli\u003eRevenue less dependent on DTC marketing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertising and Brand Deals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDraftKings monetizes its 12M+ monthly active users (2025 company report) by selling ad space, sponsored content, in-app placements, social shoutouts, and contest naming rights, generating high-margin revenue that complements betting margins.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12M+ MAUs (2025)\u003c\/li\u003e\n\u003cli\u003eIntegrated app ads, social promotions, naming rights\u003c\/li\u003e\n\u003cli\u003eHigh gross margins vs. sportsbook transactions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDraftKings' Revenue Mix: $5.3B Core Gaming + High‑Margin iGaming, Platform \u0026amp; Ads\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDraftKings earns most from sportsbook vig (sports net gaming revenue $3.0B in 2024; hold ~7-10%), DFS rake (~10-15%; US fantasy revenue $1.1B FY2024), iGaming house edge ($1.2B iGaming revenue 2024; ~45% gross margin), B2B platform\/license revenue $137M FY2024 (take‑rates 2-8%), plus ad\/MAU monetization (12M+ MAUs 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSportsbook\u003c\/td\u003e\n\u003ctd\u003e$3.0B (2024)\u003c\/td\u003e\n\u003ctd\u003eHold 7-10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDFS\u003c\/td\u003e\n\u003ctd\u003e$1.1B (2024)\u003c\/td\u003e\n\u003ctd\u003eRake 10-15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eiGaming\u003c\/td\u003e\n\u003ctd\u003e$1.2B (2024)\u003c\/td\u003e\n\u003ctd\u003eGross margin ~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform\u003c\/td\u003e\n\u003ctd\u003e$137M (2024)\u003c\/td\u003e\n\u003ctd\u003eTake‑rate 2-8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAds\/MAU\u003c\/td\u003e\n\u003ctd\u003e12M+ MAUs (2025)\u003c\/td\u003e\n\u003ctd\u003eHigh margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"BCG Matrix","offers":[{"title":"Default Title","offer_id":44509782016083,"sku":"draftkings-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/3102\/1907\/files\/draftkings-canvas-business-model.webp?v=1776716841","url":"https:\/\/bcgmatrixtemplate.com\/products\/draftkings-business-model-canvas","provider":"BCG Matrix","version":"1.0","type":"link"}