{"product_id":"garmin-bcg-matrix","title":"Garmin Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBCG Matrix: Strategic Insights for Garmin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore a BCG Matrix preview that maps Garmin's fitness wearables, aviation systems, and automotive navigation across market growth and share-identifying potential Stars in health devices, Cash Cows in automotive GPS, and segments that require strategic review. This snapshot shows quadrant placements and high-level implications; purchase the full BCG Matrix for a complete, quadrant-by-quadrant analysis with actionable recommendations and downloadable Word and Excel files.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Multisport Wearables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe fēnix and Epix series dominated the high-end adventure watch segment through Q3 2025, holding an estimated 28% share of premium GPS-enabled wearables and driving ~USD 1.1bn in annual revenue for Garmin in 2024-25.\u003c\/p\u003e\n\u003cp\u003eThey deliver high gross margins near 55% thanks to proprietary sensors and mapping, but Garmin invested about USD 220m in wearable R\u0026amp;D in 2024 to defend against Apple and Samsung sensor upgrades.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Marine Sonar Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGarmin's Panoptix and LiveScope sonars are Stars in the BCG matrix: they led marine unit growth by ~18% CAGR 2019-2024 and drove an estimated $420M in marine revenue in 2024, about 28% of Garmin's Marine segment.\u003c\/p\u003e\n\u003cp\u003eLuxury marine market unit sales rose ~12% in 2021-2025, turning these innovations into primary revenue drivers and boosting ASPs by ~9% through 2024.\u003c\/p\u003e\n\u003cp\u003eGarmin continues heavy capex and marketing spend-roughly $60M-$80M annually for marine go‑to‑market and channel expansion in 2024-to defend share versus Navico and Furuno.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Flight Deck Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe aviation segment lists G3000 and G5000 integrated flight decks as Garmin's cornerstone products for business jets and turboprops; Garmin reported avionics revenue of $1.12B in FY2024, with aviation up ~6% YoY, reflecting strength in these suites.\u003c\/p\u003e\n\u003cp\u003eAs cockpits go more automated, Garmin holds a high share of the high-growth OEM niche-G3000\/G5000 installations exceeded 3,500 units worldwide by end-2024, driving recurring software and upgrade revenue.\u003c\/p\u003e\n\u003cp\u003eCertification and field support are cash-intensive: Garmin disclosed $210M in capitalized R\u0026amp;D and certification costs in 2024, underlining upfront cash burn to secure long-term OEM dominance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCycling Performance Ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStars: Cycling Performance Ecosystems-Garmin's Edge series, Varia radar, and Rally power meters create a full-stack offering for performance cyclists; unit sales for bike tech grew ~12% CAGR 2019-2024, with Garmin wearables\/ bike sensors revenue estimated $1.3B in 2024.\u003c\/p\u003e\n\u003cp\u003eData-driven training adoption rose: 35% of serious amateurs used power meters in 2024, pro teams depend on Garmin telemetry, giving Garmin ecosystem lock-in but requiring $50-80M annually in software\/AI integration to fend off smartphone-first rivals.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEdge + Varia + Rally = sticky ecosystem\u003c\/li\u003e\n\u003cli\u003e12% CAGR bike-tech sales (2019-2024)\u003c\/li\u003e\n\u003cli\u003e$1.3B Garmin bike\/wearables revenue 2024 (est.)\u003c\/li\u003e\n\u003cli\u003e35% adoption of power meters among serious amateurs 2024\u003c\/li\u003e\n\u003cli\u003eNeed $50-80M\/yr software spend to compete\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Tactical Smartwatches\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGarmin's tactix and Instinct lines are Stars: niche tactical smartwatches driving double-digit growth, with Garmin reporting wearable segment revenue up 11% to $3.7B in FY2024 and tactical models cited as key contributors through 2025.\u003c\/p\u003e\n\u003cp\u003eThese watches include night-vision compatibility, built-in ballistics calculators, secure mapping, and MIL-grade specs, features absent in mainstream smartwatches and valued by defense buyers.\u003c\/p\u003e\n\u003cp\u003eDefense procurement and exports keep demand high; NATO and allied contracts and civilian law enforcement sales pushed unit shipments of tactical-grade Garmins up ~18% YoY in 2024, signaling strong international expansion potential.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 wearable revenue: $3.7B (up 11%)\u003c\/li\u003e\n\u003cli\u003eTactical unit shipments: +18% YoY in 2024\u003c\/li\u003e\n\u003cli\u003eKey features: night-vision, ballistics, MIL-grade\u003c\/li\u003e\n\u003cli\u003eMarket: defense, law enforcement, exports through 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh‑margin wearables \u0026amp; marine tech drive FY24-25: $3.7B wearables, $1.1B fēnix\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: fēnix\/Epix, Panoptix\/LiveScope, Edge ecosystem, tactix\/Instinct-high-growth, high-margin segments driving FY2024-25 revenues: fēnix\/Epix ~$1.1B (28% premium share), Marine $420M (28% Marine), Bike tech $1.3B, Wearables $3.7B; margins ~55% (wearables), R\u0026amp;D\/cert $220M\/ $210M; marine GTM $60-80M, software $50-80M\/yr.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 Rev\u003c\/th\u003e\n\u003cth\u003eGrowth\/CAGR\u003c\/th\u003e\n\u003cth\u003eKey Spend\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003efēnix\/Epix\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003eR\u0026amp;D $220M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePanoptix\/LiveScope\u003c\/td\u003e\n\u003ctd\u003e$420M\u003c\/td\u003e\n\u003ctd\u003e18% CAGR\u003c\/td\u003e\n\u003ctd\u003eMarine GTM $60-80M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEdge ecosystem\u003c\/td\u003e\n\u003ctd\u003e$1.3B\u003c\/td\u003e\n\u003ctd\u003e12% CAGR\u003c\/td\u003e\n\u003ctd\u003eSW\/AI $50-80M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTactical watches\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e+18% units\u003c\/td\u003e\n\u003ctd\u003eCert $210M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise BCG analysis of Garmin's portfolio: Stars, Cash Cows, Question Marks, Dogs with investment, hold, or divest guidance and trend context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Garmin BCG Matrix placing each product line in a quadrant for swift strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutdoor Handheld GPS Devices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe GPSMAP and eTrex series hold roughly a 40-50% global market share in handheld outdoor GPS (est. 2024 sales ~US$420M), anchoring Garmin's mature segment as cash cows with steady margins near 28% and predictable after-sales revenue.\u003c\/p\u003e\n\u003cp\u003eThese units need little marketing or radical R\u0026amp;D; field-proven reliability keeps replacement cycles long and service revenue stable, funding Garmin's newer ventures like wearables and avionics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeneral Aviation Retrofit Avionics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGarmin's retrofit avionics-stack radios and nav displays for the ~440,000 active GA (general aviation) piston and turbine aircraft globally-sit in the Cash Cows quadrant: steady, low-growth demand but high margin; Garmin's avionics retrofit share exceeds 50% in premium segments as of 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional Marine Chartplotters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTraditional marine chartplotters, Garmin's core navigation displays for small to mid-sized vessels, generated an estimated $420 million in marine revenue in FY2024, providing a stable income stream for the division.\u003c\/p\u003e\n\u003cp\u003eWith mature technology and Garmin's strong brand equity, replacement sales and new installations keep unit volumes steady-marine unit shipments grew ~2% year-over-year in 2024.\u003c\/p\u003e\n\u003cp\u003eThese products need low reinvestment (capex-to-revenue under 4% for the marine segment in 2024), so Garmin can milk profits to fund higher-risk marine R\u0026amp;D and experimental products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMid-Tier Fitness Trackers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe vívoactive and Forerunner mid-range models sit in Garmin's cash cow quadrant: market growth has plateaued (~3% annual category growth in 2024) while installed base stays loyal, with Forerunner\/vívoactive accounting for roughly $1.1B of Garmin's $4.5B FY2024 revenue.\u003c\/p\u003e\n\u003cp\u003eThese lines exploit manufacturing economies of scale (unit cost down ~8% vs 2019) and a global retail+direct network, delivering steady gross margins near 48% that help offset volatility in Garmin's high-growth segments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePlateauing growth: ~3% annual category growth (2024)\u003c\/li\u003e\n\u003cli\u003eRevenue: ≈$1.1B of Garmin FY2024 $4.5B\u003c\/li\u003e\n\u003cli\u003eGross margin: ~48% for mid-range lineup\u003c\/li\u003e\n\u003cli\u003eUnit cost improvement: ≈8% lower vs 2019\u003c\/li\u003e\n\u003cli\u003eFunctions as stable cash flow to fund R\u0026amp;D\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Fleet Tracking Hardware\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGarmins legacy commercial fleet tracking hardware keeps steady revenue, with FY2024 automotive segment revenue of $1.9B and hardware margins near 32%, reflecting stable demand in trucking and logistics despite a market tilt to software.\u003c\/p\u003e\n\u003cp\u003eLow R\u0026amp;D and channel costs make this a cash cow in mature North American and EU markets, generating recurring spare-part and replacement sales that bolster segment liquidity and free cash flow.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 automotive revenue $1.9B\u003c\/li\u003e\n\u003cli\u003eHardware gross margin ~32%\u003c\/li\u003e\n\u003cli\u003eHigh repeat purchase rate in fleets\u003c\/li\u003e\n\u003cli\u003eLow overhead, strong free cash flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGarmin's Cash Cows: $5B+ Revenue Mix with High Margins and Stable Demand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGarmin cash cows: handheld GPS (GPSMAP\/eTrex) ~$420M sales (2024), margins ~28%; retrofit avionics \u0026gt;50% share in premium, steady demand across ~440,000 GA aircraft; marine chartplotters part of $420M marine revenue (FY2024), capex-to-rev \u0026lt;4%; vívoactive\/Forerunner ~$1.1B (FY2024), gross margin ~48%; automotive hardware $1.9B (FY2024), margin ~32%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 Rev\u003c\/th\u003e\n\u003cth\u003eMargin\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHandheld GPS\u003c\/td\u003e\n\u003ctd\u003e$420M\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003ctd\u003e40-50% share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvionics retrofit\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003eHigh\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;50% premium share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarine\u003c\/td\u003e\n\u003ctd\u003e$420M\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003ecapex\/rev \u0026lt;4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eForerunner\/vívoactive\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003ctd\u003e48%\u003c\/td\u003e\n\u003ctd\u003e~3% category growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomotive\u003c\/td\u003e\n\u003ctd\u003e$1.9B\u003c\/td\u003e\n\u003ctd\u003e32%\u003c\/td\u003e\n\u003ctd\u003efleet repeat purchases\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eGarmin BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final Garmin BCG Matrix you'll receive after purchase-no watermarks, no demo placeholders-just a fully formatted, strategy-ready report designed for clear portfolio assessment and executive presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eD\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eogs\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Automotive Navigation Units\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe standalone PND (Personal Navigation Device) market shrank ~12% annually from 2019-2024 and continued declining through 2025 as smartphone integration rose; Garmin held a small ~5% consumer PND share in 2024, down from ~15% in 2016. These units show near-zero growth and shrinking share, classifying them as dogs in Garmin's BCG matrix. Sold at thin gross margins (often \u0026lt;10%), they pressure overall device margins. Given consumer shift to mobile apps and in-car systems, these products are prime phase-out candidates by 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEntry-Level Standalone Dash Cams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe entry-level standalone dash cam market is flooded with sub-$50 units from low-cost makers, cutting Garmin's share; global dash cam shipments grew 6% in 2024 to ~62 million units, but value shrank as ASPs fell ~12% year-over-year. Garmin cannot match those prices without lowering quality, so these models typically only break even and deliver single-digit gross margins, while occupying retail and manufacturing capacity. Keeping them ties up shelf space that could host higher-margin ADAS (advanced driver-assistance systems) camera modules with 20-35% margins and stronger lifetime revenue streams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBasic Handheld Golf Rangefinders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGarmin's basic handheld golf rangefinders sit in the BCG matrix's dog quadrant: market share low vs. competitors and market growth near zero, as 2024 retail data show a sub‑5% annual growth for standalone rangefinders while wearables grew 18% (NPD Group). Low-cost specialists capture price‑sensitive demand, and Garmin's handhelds contributed under 2% of Garmin's FY2024 revenue ($4.9B), offering little strategic upside.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Mobile Navigation Software\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGarmin's legacy paid mobile navigation apps (discontinued-era products competing with Google Maps and Waze) show shrinking user bases; global navigation apps downloads fell ~5% YoY in 2024 while Google\/Waze kept ~70%+ share, leaving Garmin with low market share and negative growth.\u003c\/p\u003e\n\u003cp\u003eMaintenance costs exceed returns: estimated annual upkeep \u0026gt;$5M vs negligible revenue-unit classified as Dog in BCG matrix, candidate for sunsetting or licensing.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDeclining users: steady drop since 2018\u003c\/li\u003e\n\u003cli\u003eMarket share: \u0026lt;10% vs Google\/Waze ~70%+\u003c\/li\u003e\n\u003cli\u003eGrowth: negative; limited monetization\u003c\/li\u003e\n\u003cli\u003eAction: sunset or sell IP to cut losses\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiscontinued Health Band Models\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOlder Garmin basic health bands without advanced sensors have become Dogs in the BCG matrix; unit sales fell ~48% from 2020-2024 as consumers shifted to multisensor wearables, and average selling price dropped 35% in 2024, forcing steep markdowns.\u003c\/p\u003e\n\u003cp\u003eThese discontinued SKUs often sit in inventory or are cleared at deep discounts, tying up working capital-inventory write-downs contributed to Garmin's 2024 gross margin pressure of ~220 basis points.\u003c\/p\u003e\n\u003cp\u003eThey drain R\u0026amp;D and support resources and offer no strategic lift to Garmin's health ecosystem or subscription revenue growth, so phase-out or liquidation is recommended.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSales decline ~48% (2020-2024)\u003c\/li\u003e\n\u003cli\u003eASP down 35% in 2024\u003c\/li\u003e\n\u003cli\u003eInventory write-downs hit 2024 gross margin ~220 bps\u003c\/li\u003e\n\u003cli\u003eRecommend phase-out\/liquidation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGarmin's low-share \"Dogs\": \u0026lt;5% revenue, plunging ASPs\/margins-sunset or sell by 2026\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGarmin product lines with low share and low growth (standalone PNDs, entry-level dash cams, basic rangefinders, legacy nav apps, basic health bands) are Dogs: combined FY2024 revenue \u0026lt;5% of Garmin's $4.9B, unit ASPs down 12-35% in 2024, margins often \u0026lt;10%, inventory write-downs cut gross margin ~220 bps; recommend sunset\/sell\/licence by 2026.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 Share\u003c\/th\u003e\n\u003cth\u003eGrowth 2019-24\u003c\/th\u003e\n\u003cth\u003eASP change 2024\u003c\/th\u003e\n\u003cth\u003eMargin\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePNDs\u003c\/td\u003e\n\u003ctd\u003e~5%\u003c\/td\u003e\n\u003ctd\u003e-12%\/yr\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDash cams (entry)\u003c\/td\u003e\n\u003ctd\u003elow\u003c\/td\u003e\n\u003ctd\u003e+6% units\u003c\/td\u003e\n\u003ctd\u003e-12%\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRangefinders\u003c\/td\u003e\n\u003ctd\u003elow\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003esingle-digit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNav apps\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;10%\u003c\/td\u003e\n\u003ctd\u003e-5%\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003eneg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBasic health bands\u003c\/td\u003e\n\u003ctd\u003elow\u003c\/td\u003e\n\u003ctd\u003e-48%\u003c\/td\u003e\n\u003ctd\u003e-35%\u003c\/td\u003e\n\u003ctd\u003eneg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eQ\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euestion Marks\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutonomous Aviation Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGarmin Autoland and related autonomous flight tech sit in Question Marks: high industry growth-global autonomous aviation market projected CAGR ~17% to reach $5.4B by 2028 (MarketsandMarkets 2024)-but Garmin's share is small, limited to select high-end bizjets and turboprops.\u003c\/p\u003e\n\u003cp\u003eScaling to general aviation needs heavy R\u0026amp;D and certification spend-est. hundreds of millions over 3-5 years-and retrofit\/installation costs per aircraft often $50k-$250k, keeping current adoption low.\u003c\/p\u003e\n\u003cp\u003eIf Garmin captures even 5-10% of the GA retrofit market by 2030, revenue from Autoland could move from single-digit millions to $200M+ annually, making it a plausible future Star.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSubscription-Based Health Insights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGarmin is pushing into clinical-grade monitoring and personalized wellness subscriptions, but as of 2025 it still converts only ~5-8% of its 70M active users to paid services versus 20-30% at Apple and WHOOP; digital health market CAGR is ~11% (2024-29). Success hinges on lifting ARPU via retention: if Garmin grows subscriptions to 15% of users, recurring revenue could add ~$600-900M annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric Vehicle Infotainment Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGarmin targets electric vehicle infotainment as a Question Mark: EV cockpit software is growing ~20% CAGR to 2030, yet Garmin's share is low versus specialist suppliers like Bosch and Harman; Garmin reported $4.3B revenue in 2024 but Automotive segment under 5% of that. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Marine Cloud Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGarmin is investing in digital marine cloud services-cloud monitoring and predictive maintenance-for boat systems; the market is nascent but growing, with global maritime IoT spend forecast at about $3.5B in 2025 (Deloitte\/BI estimates) and marine-specific uptake still in single-digit penetration among leisure boaters.\u003c\/p\u003e\n\u003cp\u003eIf Garmin defines a de facto marine connectivity standard, this Question Mark could become a Star by capturing high-margin recurring SaaS revenues; Garmin's marine division revenue was $1.2B in FY2024, so a 5-10% shift to services would add $60-120M ARR.\u003c\/p\u003e\n\u003cp\u003eAdoption risks remain: fragmentation of OEM partners, regulatory hurdles, and boaters' slow retrofit rates; pilot programs and certified partner integrations will be crucial to scale.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket size: ~$3.5B maritime IoT 2025\u003c\/li\u003e\n\u003cli\u003eGarmin marine revenue FY2024: $1.2B\u003c\/li\u003e\n\u003cli\u003eService upside: $60-120M ARR at 5-10% conversion\u003c\/li\u003e\n\u003cli\u003eKey risks: OEM fragmentation, retrofit pace, regulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGarmin Pay Financial Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGarmin Pay is a Question Mark in the BCG matrix: it targets a fast-growing contactless payments market estimated at $2.1 trillion in 2024, yet Garmin's wearables hold under 5% wallet-share vs Apple's ~40% and Google's ~18% in 2024, so conversion requires major bank deals and incentives.\u003c\/p\u003e\n\u003cp\u003eInvesting could raise adoption: a $20-40M marketing + partner subsidy over 2 years might lift active Garmin Pay users from ~1.2M (2024) to 3-4M; otherwise it stays a secondary feature with low monetization.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket size: $2.1T contactless payments (2024)\u003c\/li\u003e\n\u003cli\u003eGarmin Pay users ~1.2M (2024)\u003c\/li\u003e\n\u003cli\u003eApple Pay ~40% wallet-share; Google Wallet ~18% (2024)\u003c\/li\u003e\n\u003cli\u003eEstimated investment to scale: $20-40M over 2 years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGarmin's Question Marks: High-Growth Bets-Autoland, Health, Marine IoT, Garmin Pay Upside\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eQuestion Marks: high-growth areas (autonomous aviation, digital health, EV infotainment, marine IoT, Garmin Pay) where Garmin has small share; scaling needs large R\u0026amp;D\/certification and partner deals-investment ranges: Autoland retrofit $50k-$250k\/aircraft, Autoland upside $200M+ at 5-10% GA share by 2030, health subscriptions ~$600-900M at 15% conversion, marine service upside $60-120M ARR, Garmin Pay users ~1.2M (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eMarket CAGR\/Size\u003c\/th\u003e\n\u003cth\u003eGarmin metric\u003c\/th\u003e\n\u003cth\u003eUpside\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutoland\u003c\/td\u003e\n\u003ctd\u003e17% to $5.4B (2028)\u003c\/td\u003e\n\u003ctd\u003eselect bizjets; retrofit $50k-$250k\u003c\/td\u003e\n\u003ctd\u003e$200M+ rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital health\u003c\/td\u003e\n\u003ctd\u003e11% (2024-29)\u003c\/td\u003e\n\u003ctd\u003e70M users; 5-8% paid\u003c\/td\u003e\n\u003ctd\u003e$600-900M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarine IoT\u003c\/td\u003e\n\u003ctd\u003e$3.5B (2025)\u003c\/td\u003e\n\u003ctd\u003e$1.2B marine rev (FY2024)\u003c\/td\u003e\n\u003ctd\u003e$60-120M ARR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGarmin Pay\u003c\/td\u003e\n\u003ctd\u003e$2.1T (2024)\u003c\/td\u003e\n\u003ctd\u003e~1.2M users (2024)\u003c\/td\u003e\n\u003ctd\u003escale w\/$20-40M invest\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"BCG Matrix","offers":[{"title":"Default Title","offer_id":44509034184787,"sku":"garmin-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/3102\/1907\/files\/garmin-bcg-matrix.webp?v=1776719422","url":"https:\/\/bcgmatrixtemplate.com\/products\/garmin-bcg-matrix","provider":"BCG Matrix","version":"1.0","type":"link"}