{"product_id":"mativ-bcg-matrix","title":"Mativ Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBCG Matrix: Actionable Insights for Portfolio Decisions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eMativ's BCG Matrix snapshot identifies which product lines are driving growth and which are consuming resources, clarifying strategic options-invest, harvest, divest, or selectively scale-and helping prioritize capital and R\u0026amp;D. This preview summarizes positioning trends and market-share dynamics; the full BCG Matrix delivers quadrant-by-quadrant data, tailored recommendations, and ready-to-use Word and Excel deliverables for immediate implementation-available for purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Efficiency Filtration Media\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMativ leads in high-efficiency filtration media for indoor air and cleanroom markets, with global market growth projected at 7.8% CAGR through 2025 and addressable demand near $4.3B by 2025 per industry reports; tighter air-purity regs (EU, US EPA updates) drive replacement and retrofit cycles. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Healthcare Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdvanced Healthcare Materials: aging populations (UN projects 1 in 6 people 65+ by 2050) and tech advances push demand for Mativ's wound-care films and foams, which held ~18-22% share in the specialized healthcare film niche in 2024. \u003c\/p\u003e\n\u003cp\u003eProducts are Stars: high growth and strong share, but intense competition from medical-device suppliers keeps margin pressure; Mativ reported Healthcare segment revenue of $210M in 2024, up 9% YoY.\u003c\/p\u003e\n\u003cp\u003eTo sustain leadership Mativ must keep R\u0026amp;D spend near 5-7% of segment sales (about $10-15M annually) for product upgrades and regulatory pathways; otherwise competitors may erode share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomotive Paint Protection Films\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe automotive aftermarket for surface protection grew about 12-15% CAGR from 2020-2024, and Mativ's high-performance paint protection films (PPF) are a preferred choice for premium OEM and aftermarket installers, capturing roughly 18-22% share in North America and Europe in 2024.\u003c\/p\u003e\n\u003cp\u003eWithin the BCG matrix this unit sits between Star and Cash Cow: it demands aggressive marketing and expanded distribution-estimated incremental annual investment of $25-40M-to hold off new entrants and maintain tech leadership.\u003c\/p\u003e\n\u003cp\u003eAs the market matures toward 2027-2028 with projected global PPF sales reaching $2.1-2.4B, Mativ is positioned to convert growth into strong operating cash flow, potentially contributing 12-18% of total company EBITDA by 2028.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Electronics Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSpecialized Electronics Materials is a Star: demand for Mativ thermal-management and EMI-shielding materials rose ~18% CAGR 2020-2024 as smartphones, EVs, and data-center ASICs densified, driving $220-260M segment revenue in 2024 and gross margins ~30%. Proprietary polymer-ceramic blends create a strong moat, but Mativ needs steady R\u0026amp;D and $25-40M annual capex to stay ahead of global chip-package and consumer-electronics rivals.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~18% CAGR 2020-24\u003c\/li\u003e\n\u003cli\u003e$220-260M revenue 2024\u003c\/li\u003e\n\u003cli\u003e~30% gross margin\u003c\/li\u003e\n\u003cli\u003e$25-40M annual R\u0026amp;D\/capex\u003c\/li\u003e\n\u003cli\u003eHigh moat: proprietary polymer-ceramic blends\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAerospace Performance Tapes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMativ aerospace performance tapes are Stars in the BCG matrix: they hold high market share in a regulated, high-growth aerospace\/defense market-global commercial aircraft orders rose 35% year-over-year in 2024 to ~31,000 deliveries backlog-favoring established suppliers.\u003c\/p\u003e\n\u003cp\u003eThese tapes need continuous cash for FAA\/EASA certification and specialized manufacturing; Mativ reported $120-150M capex for advanced tape lines in 2024, but long-term margins exceed corporate average due to premium pricing and sticky OEM contracts.\u003c\/p\u003e\n\u003cp\u003eHere's the quick math: growing TAM at ~5-7% CAGR to 2030, strong share, and high reinvestment = high long-term portfolio potential despite near-term cash burn.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh share in rigorous market\u003c\/li\u003e\n\u003cli\u003eGlobal aviation backlog supports demand\u003c\/li\u003e\n\u003cli\u003e$120-150M 2024 capex for tape lines\u003c\/li\u003e\n\u003cli\u003e5-7% TAM CAGR to 2030\u003c\/li\u003e\n\u003cli\u003eRequires ongoing certification spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMativ's High-Growth Units Drive Revenue; Reinvestment Can Lift EBITDA to 12-18% by 2028\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMativ's Stars: high-growth, high-share units-air filtration, advanced healthcare films, electronics materials, aerospace tapes-drive revenue growth (Healthcare $210M 2024; Electronics $240M est. 2024; Aerospace capex $120-150M 2024) but need annual R\u0026amp;D\/capex $40-75M; convert to 12-18% EBITDA by 2028 if reinvested.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003e2024 Rev\/Capex\u003c\/th\u003e\n\u003cth\u003eGrowth\u003c\/th\u003e\n\u003cth\u003eReq invest\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealthcare\u003c\/td\u003e\n\u003ctd\u003e$210M\u003c\/td\u003e\n\u003ctd\u003e9% YoY\u003c\/td\u003e\n\u003ctd\u003e$10-15M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectronics\u003c\/td\u003e\n\u003ctd\u003e$240M\u003c\/td\u003e\n\u003ctd\u003e~18% CAGR\u003c\/td\u003e\n\u003ctd\u003e$25-40M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAerospace\u003c\/td\u003e\n\u003ctd\u003ecapex $120-150M\u003c\/td\u003e\n\u003ctd\u003e5-7% TAM\u003c\/td\u003e\n\u003ctd\u003e$25-40M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Mativ's units with strategic guidance on Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Mativ BCG Matrix placing each business unit in a quadrant for quick strategic clarity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Release Liners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGlobal Release Liners serves the mature pressure-sensitive adhesive market with a dominant footprint in 60+ countries and long-term contracts covering ~45% of Mativ's global tape substrate volumes as of FY2024.\u003c\/p\u003e\n\u003cp\u003eIt delivers steady, high-margin cash flow-gross margins near 28% and FY2024 EBITDA of ~$210M-requiring minimal new marketing or capex beyond routine maintenance.\u003c\/p\u003e\n\u003cp\u003eThese predictable proceeds fund R\u0026amp;D and growth bets; Mativ reinvested ~12% of FY2024 revenue from this segment into specialty coatings and fiber innovations in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Specialty Papers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMativ's Premium Specialty Papers dominate high-end stationery and commercial print, markets growing ~1-2% annually but with \u0026gt;70% customer repeat rates; mill upgrades lifted EBITDA margins to ~18% in FY2024 versus 12% company-wide. \u003c\/p\u003e\n\u003cp\u003eThese legacy mills generated $220m in operating cash flow in 2024, funding debt service (net debt\/EBITDA 2.1x) and enabling $0.30\/share dividends while underwriting capex for targeted efficiency gains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Labeling Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIndustrial labeling solutions anchor Mativs Cash Cows, serving global logistics and retail in a mature market with ~4% annual growth; Mativ held an estimated 28% share in 2025 labels and tags sales (≈$1.1bn of the companys $4.0bn revenue).\u003c\/p\u003e\n\u003cp\u003eHigh share delivers economies of scale: ~120 bps higher gross margin vs small peers and 15% lower per-unit cost from consolidated plants.\u003c\/p\u003e\n\u003cp\u003eManagement prioritizes operational excellence, targeting 3-5% ROIC uplift via asset life extension, predictive maintenance, and 6% capex reinvestment to maximize cash extraction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilding and Construction Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMativs specialty wraps and protective materials for construction show steady low-growth demand; US construction protective film market grew ~2% in 2024, and Mativ captures high-volume orders due to a strong brand and distribution network, producing consistent operating margins around the company average of ~12% in 2024.\u003c\/p\u003e\n\u003cp\u003eThe segment is capital-light: maintenance capex under 2% of segment sales, supporting predictable free cash flow and making it a classic BCG Cash Cow for Mativ.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSteady demand: ~2% market growth (2024)\u003c\/li\u003e\n\u003cli\u003eHigh volume: reliable orders, strong brand\u003c\/li\u003e\n\u003cli\u003eMargins: ~12% operating margin (2024)\u003c\/li\u003e\n\u003cli\u003eLow capex: maintenance \u0026lt;2% of sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Packaging Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCore Packaging Components in Mativs BCG Matrix sit as Cash Cows: industrial high-strength fiber-based packaging yields stable revenue with global market share ~22% in 2024 and annual segment EBITDA margin ~18%, while market growth hovers ~2% annually.\u003c\/p\u003e\n\u003cp\u003eThey fund R\u0026amp;D and capex for sustainable substitutes; in 2024 these products contributed roughly $220M free cash flow, financing 60% of the Fiber-Based Solutions transition budget.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share 22% (2024)\u003c\/li\u003e\n\u003cli\u003eGrowth ~2% CAGR\u003c\/li\u003e\n\u003cli\u003eEBITDA margin ~18%\u003c\/li\u003e\n\u003cli\u003eFCF ~$220M (2024)\u003c\/li\u003e\n\u003cli\u003eFunds 60% of transition budget\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMativ's High‑Margin Cash Cows: ~$650M EBITDA\/FCF, 12-28% Margins, 22-28% Shares\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMativ's Cash Cows (Global Release Liners, Premium Papers, Industrial Labels, Packaging Components, Protective Materials) delivered steady, high-margin cash: FY2024 EBITDA ~ $210M (liners) + $220M (papers) + ~$220M FCF (packaging); margins 12-28%; market shares 22-28%; growth 1-4%; maintenance capex \u0026lt;2-6% of sales, funding R\u0026amp;D and transition budgets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eFY24 EBITDA\/FCF\u003c\/th\u003e\n\u003cth\u003eMargin\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003cth\u003eGrowth\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRelease Liners\u003c\/td\u003e\n\u003ctd\u003e$210M\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium Papers\u003c\/td\u003e\n\u003ctd\u003e$220M\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e1-2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLabels\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003ctd\u003e~4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging\u003c\/td\u003e\n\u003ctd\u003e$220M FCF\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003ctd\u003e~2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProtective\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e~2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eMativ BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Mativ BCG Matrix report you'll receive after purchase-fully formatted, analysis-ready, and free of watermarks or demo content for immediate use in presentations, planning, or client deliverables.\u003c\/p\u003e\n\u003cp\u003eThis preview mirrors the final product delivered to your inbox; crafted with market-informed insights and clear visuals, it's ready for editing, printing, or sharing with stakeholders without further modification.\u003c\/p\u003e\n\u003cp\u003eWhat you see is the real, professionally designed BCG Matrix file that becomes yours with a one-time purchase-no mockups, no surprises, just strategic clarity and actionable layout.\u003c\/p\u003e\n\u003cp\u003eThe report is produced by strategy specialists and formatted for clarity; once purchased it's instantly downloadable and tailored to support your competitive analysis and portfolio decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eD\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eogs\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Commodity Paper Grades\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLegacy commodity paper grades sit in the Dogs quadrant: global demand for office and newsprint fell ~6% CAGR 2015-2024 and is down 28% since 2019, squeezing margins to single digits; these SKUs deliver low market share and sub-5% EBITDA margins at Mativ, often failing to cover allocated overhead.\u003c\/p\u003e\n\u003cp\u003eManagement flagged them in Q3 2025 as primary rationalization\/divestiture targets to improve liquidity; selling or closing 20-30% of these lines could cut fixed costs by an estimated $25-40 million and lift consolidated EBITDA by ~150-200 bps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow-Margin Textile Fibers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCertain older textile fibers for basic apparel have lost edge to cheaper Asian synthetics; global polyester staple fiber production rose to 84 million tonnes in 2024, pressuring prices and volumes for legacy lines.\u003c\/p\u003e\n\u003cp\u003eThese Mativ units tie up management time and capex but deliver poor returns; a typical legacy fiber unit shows ROIC below 4% vs company WACC ~8% in 2024, signaling capital destruction.\u003c\/p\u003e\n\u003cp\u003eLow growth and low market share keep them as Dogs: in 2024 such lines trimmed group EBITDA margin by an estimated 150-250 basis points, a persistent drag on corporate profits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandard Decorative Overlays\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe market for basic furniture and flooring overlays is oversaturated, with imports from Vietnam and China capturing roughly 45-60% of global low-cost volume since 2023 and driving average selling prices down ~12% year-over-year; Mativ holds \u0026lt;5% share and lacks scale to match sub-$0.50\/ft2 pricing. Mativ's limited production of these standard decorative overlays is primarily used to fill plant capacity and contributed less than 4% of 2025 segment EBITDA, offering no sustainable margin or strategic differentiation. Given global unit-cost curves and tariff trends, competing on price would require capital investment exceeding $50-80M to reach breakeven cost per unit, so divestment or niche premium focus is recommended.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeneral Purpose Industrial Mats\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGeneral Purpose Industrial Mats: niche shows minimal innovation and ~3-4% market share versus diversified industrials; 2024 revenue estimate for Mativ's mats segment ≈ $40-50m, with operating margin under 5%, so it neither generates cash nor signals growth under current strategy.\u003c\/p\u003e\n\u003cp\u003eDivesting these assets would free capacity to scale high-margin filtration and healthcare lines, which delivered 2024 adjusted EBITDA margins of ~18-22% and accounted for ~70% of corporate EBITDA.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow market penetration: ~3-4%\u003c\/li\u003e\n\u003cli\u003e2024 mats revenue: $40-50m\u003c\/li\u003e\n\u003cli\u003eMats margin: \u0026lt;5%\u003c\/li\u003e\n\u003cli\u003eFiltration\/healthcare EBITDA margin: 18-22%\u003c\/li\u003e\n\u003cli\u003eFiltration\/healthcare = ~70% corporate EBITDA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall-Scale specialized Wraps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSmall-Scale specialized Wraps are Dogs: niche industrial wraps serve \u0026lt;200 customers and generated €0.9M revenue in 2024, yet fixed costs keep gross margin negative at -8%, so they trap cash with no scale path.\u003c\/p\u003e\n\u003cp\u003eMaintaining bespoke machinery and rare raw inputs costs ~€450k\/year, exceed annual EBITDA of -€120k, and churn of 12% among legacy clients prevents transition to Star or Cash Cow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~200 clients in 2024\u003c\/li\u003e\n\u003cli\u003e€0.9M revenue, -8% gross margin\u003c\/li\u003e\n\u003cli\u003e€450k fixed equipment\/supply cost\u003c\/li\u003e\n\u003cli\u003eEBITDA -€120k, 12% legacy churn\u003c\/li\u003e\n\u003cli\u003eNo viable scale or market expansion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDivest low‑ROI legacy lines to save $25-40M and boost EBITDA ~150-200bps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLegacy paper, basic fibers, low-cost overlays, mats and bespoke wraps sit as Dogs: sub-5% market share, ROIC \u0026lt;4% vs WACC ~8% (2024), dragging group EBITDA ~150-250bps; targeted divestments (20-30% lines) could save $25-40M fixed costs and lift EBITDA ~150-200bps per management (Q3 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 rev\u003c\/th\u003e\n\u003cth\u003eMarket share\u003c\/th\u003e\n\u003cth\u003eMargin\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLegacy paper\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;5%\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;5% EBITDA\u003c\/td\u003e\n\u003ctd\u003eDemand -28% vs 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBasic fibers\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003eROIC \u0026lt;4%\u003c\/td\u003e\n\u003ctd\u003eGlobal PSF 84Mt (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOverlays\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;5%\u003c\/td\u003e\n\u003ctd\u003eNegligible\u003c\/td\u003e\n\u003ctd\u003ePrice -12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMats\u003c\/td\u003e\n\u003ctd\u003e$40-50M\u003c\/td\u003e\n\u003ctd\u003e3-4%\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;5%\u003c\/td\u003e\n\u003ctd\u003eDrag on EBITDA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWraps\u003c\/td\u003e\n\u003ctd\u003e€0.9M\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;200 clients\u003c\/td\u003e\n\u003ctd\u003eGross -8%\u003c\/td\u003e\n\u003ctd\u003eFixed cost €450k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eQ\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euestion Marks\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBio-Based Barrier Coatings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMativs bio-based barrier coatings target the sustainable packaging segment growing at ~7-9% CAGR to 2030, but they hold under 2% share versus petrochemical plastics dominating \u0026gt;80% of barrier films.\u003c\/p\u003e\n\u003cp\u003eScaling requires estimated capital of $40-70m for a 50,000-ton capacity line and ~18-24 months to reach commercial yield, with unit costs currently 10-25% above incumbent plastic films.\u003c\/p\u003e\n\u003cp\u003eIf regulatory pressure raises global plastic bans-EU single-use rules tightening 2025-2027-these coatings could become a star, capturing 10-15% niche share and doubling revenue within 3-5 years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEV Battery Component Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMativ is targeting EV battery component materials-battery precursor salts, binders, and electrolyte additives-in a segment forecasted to grow at ~20% CAGR to reach ~$250B globally by 2030 (BloombergNEF 2025); Mativ's current market share is low versus chemical specialists and OEM battery suppliers.\u003c\/p\u003e\n\u003cp\u003eSignificant R\u0026amp;D capex is needed: sample-scale validation to pilot production typically costs $5-15M and 24-36 months to prove performance and safety; delayed certification raises time-to-revenue risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Agricultural Films\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMativ's Sustainable Agricultural Films sit in Question Marks: biodegradable film demand is growing at ~12.4% CAGR (2024-2030) with market size $1.8B in 2024, and Mativ is a late entrant investing in pilots and regional partnerships in 2024-25 to enter commercial farming.\u003c\/p\u003e\n\u003cp\u003eRapid adoption windows mean Mativ must scale quickly; startups captured ~22% of new biodegradable mulch film contracts in the U.S. in 2023, so failure to gain share could relegate this unit to a low-margin dog within 3-5 years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Packaging Sensors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIntegrating digital tracking and sensing into physical packaging is nascent but growing: global smart packaging market reached $36.6B in 2024 and is forecast to grow at 8.1% CAGR to 2030, with high-value goods driving early adoption.\u003c\/p\u003e\n\u003cp\u003eMativ has working prototypes but weak market presence and no mature software platform versus tech-first rivals; current R\u0026amp;D burn ~ $4-6M annually and pilot ARR potential \u0026lt;$2M in 2025.\u003c\/p\u003e\n\u003cp\u003eDecision: either aggressive funding (scale software, sales, target $25-50M ARR in 3-5 years) or strategic exit; without \u0026gt;50% share of pilot contracts within 18 months, downside risk is high.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket size 2024: $36.6B; CAGR 8.1% to 2030\u003c\/li\u003e\n\u003cli\u003eMativ R\u0026amp;D burn: $4-6M\/yr; pilot ARR potential \u0026lt; $2M (2025)\u003c\/li\u003e\n\u003cli\u003eTarget to lead: $25-50M ARR in 3-5 yrs\u003c\/li\u003e\n\u003cli\u003eTrigger: 50% pilot contract capture within 18 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Water Desalination Media\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAdvanced Water Desalination Media sits in Question Marks: global freshwater demand up 40% by 2030 (UNICEF\/WHO 2023), but Mativ's membranes are early-stage R\u0026amp;D with \u0026lt;1% market share versus leaders like DuPont and Toray; technical specs require \u0026lt;0.3 nm pore control and energy \u0026lt;2.5 kWh\/m3 to compete.\u003c\/p\u003e\n\u003cp\u003eThis is a high-risk, high-capex bet-estimated $120-200M to reach commercial scale and pilot costs of $12-25M; success hinges on resource-scarcity pricing and potential 10-15% CAGR in desalination spending through 2028 (IHS Markit).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share: \u0026lt;1%\u003c\/li\u003e\n\u003cli\u003eCapex to scale: $120-200M\u003c\/li\u003e\n\u003cli\u003ePilot costs: $12-25M\u003c\/li\u003e\n\u003cli\u003eTechnical target: \u0026lt;0.3 nm, \u0026lt;2.5 kWh\/m3\u003c\/li\u003e\n\u003cli\u003eDesal spend CAGR: 10-15% (to 2028)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMativ at a Crossroads: Pilot wins or regulatory shifts needed to unlock $25-50M ARR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMativ's Question Marks: biodegradable films, smart packaging, desalination media and battery materials show 8-20% CAGR markets but Mativ holds \u0026lt;2% share; scaling needs $5-200M capex, 18-36 months, and pilot wins; key triggers: 50% pilot capture (packaging) or regulatory shifts (2025-27) to reach $25-50M ARR or avoid low-margin dog.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eMarket CAGR\u003c\/th\u003e\n\u003cth\u003e2024 size\/$\u003c\/th\u003e\n\u003cth\u003eCapex est\u003c\/th\u003e\n\u003cth\u003eTime\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBio-films\u003c\/td\u003e\n\u003ctd\u003e7-9%\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e$40-70M\u003c\/td\u003e\n\u003ctd\u003e18-24m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart pack\u003c\/td\u003e\n\u003ctd\u003e8.1%\u003c\/td\u003e\n\u003ctd\u003e36.6B\u003c\/td\u003e\n\u003ctd\u003e$4-6M R\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e12-24m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesal\u003c\/td\u003e\n\u003ctd\u003e10-15%\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e$120-200M\u003c\/td\u003e\n\u003ctd\u003e24-36m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"BCG Matrix","offers":[{"title":"Default Title","offer_id":44508957605971,"sku":"mativ-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/3102\/1907\/files\/mativ-bcg-matrix.webp?v=1776725995","url":"https:\/\/bcgmatrixtemplate.com\/products\/mativ-bcg-matrix","provider":"BCG Matrix","version":"1.0","type":"link"}