{"product_id":"nwg-business-model-canvas","title":"New Wave Group Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Wave Group - Business Model Canvas: Strategic Overview for Investors \u0026amp; Founders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eA concise Business Model Canvas showing how New Wave Group designs, acquires and develops brands and products across corporate, sports, gifts and home furnishings. It maps value propositions, customer segments (B2B and B2C), channels, partnerships and margin drivers to provide practical, investor- and founder-focused insights for strategic planning and due diligence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Manufacturing Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNew Wave Group works with over 300 independent manufacturers across Asia and Europe, securing cost-effective production and roughly 60% lower unit costs versus in-house EU manufacturing; partners must meet strict labor and environmental codes, audited annually with a 92% compliance rate in 2024. By keeping long-term contracts, the group locks priority capacity and achieved a 7% improvement in gross margin in FY2024 through better pricing and supply reliability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Retailers and Distributors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNew Wave Group depends on a network of thousands of independent retailers and promotional-product distributors-about 3,500 partners in 2024-to reach end users, especially in the Corporate Promo segment where local knowledge and customization drive 62% of segment revenue (€120m of €195m in 2024). The company supplies partners with marketing kits and digital B2B tools (portal adoption ~68% in 2024) to speed orders and improve conversion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Sports Teams and Athletes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic partnerships with elite athletes and teams-eg national skiing teams and pro cycling squads-give Craft real-world R\u0026amp;D: 2024 product tests reduced fabric weight 12% and improved moisture wicking 18%, while athlete endorsements drove a 22% uplift in Craft's 2024 DTC revenue vs 2023, boosting brand credibility among amateurs and pros.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Freight Forwarders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNew Wave Group partners with international logistics and freight forwarders to manage shipping, customs, and last-mile transport, keeping stock availability above 95% across Europe and North America while avoiding a capital-heavy fleet.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e95%+ service-level target for regional warehouses\u003c\/li\u003e\n\u003cli\u003eUses 12 third-party logistics (3PL) partners in 2025\u003c\/li\u003e\n\u003cli\u003eReduced logistics capex by ~€40m vs. owning fleet (2021-2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce Tech and Platform Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNew Wave Group partners with cloud and payment providers (e.g., AWS, Microsoft Azure, Stripe) to ensure secure, scalable storefronts that handled peak loads-supporting spikes up to 3x baseline traffic and processing over SEK 1.2bn GMV online in 2024.\u003c\/p\u003e\n\u003cp\u003eThat stack modernizes the sales journey and feeds CRM\/analytics, boosting online conversion by ~18% and cutting checkout fraud rates below 0.4% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCloud uptime \u0026gt;99.95%\u003c\/li\u003e\n\u003cli\u003ePeak capacity 3x baseline\u003c\/li\u003e\n\u003cli\u003e2024 online GMV SEK 1.2bn\u003c\/li\u003e\n\u003cli\u003eConversion +18%\u003c\/li\u003e\n\u003cli\u003eFraud \u0026lt;0.4%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Wave: 300+ manufacturers, €120m promo revenue, SEK1.2bn GMV, \u0026gt;95% availability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNew Wave Group secures production via 300+ audited manufacturers (92% compliance 2024), 3,500 retail\/distributor partners driving €120m of Corporate Promo revenue (62% of segment, 2024), 12 3PLs keeping \u0026gt;95% availability, and cloud\/payments (AWS\/Azure\/Stripe) handling SEK 1.2bn GMV with \u0026gt;99.95% uptime and \u0026lt;0.4% fraud (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturers\u003c\/td\u003e\n\u003ctd\u003e300+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupplier compliance\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\/distributors\u003c\/td\u003e\n\u003ctd\u003e3,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate Promo revenue\u003c\/td\u003e\n\u003ctd\u003e€120m (62%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3PL partners\u003c\/td\u003e\n\u003ctd\u003e12 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStock availability\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline GMV\u003c\/td\u003e\n\u003ctd\u003eSEK 1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud uptime\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;99.95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFraud rate\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;0.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for New Wave Group detailing customer segments, value propositions, channels, revenue streams, key activities, resources, partners, cost structure, and governance-aligned with real-world operations and strategic plans to aid presentations and funding discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of New Wave Group's business model with editable cells, condensing strategy into a digestible one-page snapshot to save hours of structuring and enable quick comparison and team collaboration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Brand Acquisition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNew Wave Group targets underperforming or niche brands in sports, corporate, and home furnishings-then acquires and centralizes management, procurement, and distribution to cut costs and boost reach; portfolio names include Craft and Kosta Boda. In 2024 New Wave reported SEK 6.8bn revenue and used acquisitions to raise gross margin by ~150 bps year-over-year, expanding market share across Nordic and EU channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Design and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNew Wave Group invests ~3-4% of annual sales (about SEK 120-160m in 2024) in R\u0026amp;D to develop new materials and designs for performance sports and premium home decor, keeping brands premium and responsive to trends. Designers balance function and aesthetics across segments-athletic wear, corporate workwear, and home textiles-so products meet specific customer needs and sustain higher ASPs and margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Inventory Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eManaging high stock availability is New Wave Group's signature activity: the group held an average safety-stock cover of 6-8 weeks across SKUs in 2024, reducing stockouts to under 1.5% and enabling distributors to receive rush orders within 48 hours in key regions. This requires granular demand forecasts (weekly SKU-level forecasts, 95% service-target), synchronized manufacturing plans and regional warehouses, and tied-up working capital of about SEK 1.2 billion at year-end 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNew Wave Group runs global marketing-sponsorships, trade fairs, and digital campaigns-to build brand equity across its 30+ brands, driving 2024-backed revenue of SEK 6.2bn and protecting margins by avoiding brand overlap.\u003c\/p\u003e\n\u003cp\u003eThey segment positioning to hit premium to value tiers, boosting channel reach: 18% YoY digital traffic growth in 2024 and sponsorship ROI lifting brand-aware purchase intent by ~12%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30+ brands, SEK 6.2bn revenue (2024)\u003c\/li\u003e\n\u003cli\u003eGlobal sponsorships + trade fairs\u003c\/li\u003e\n\u003cli\u003e18% digital traffic growth (2024)\u003c\/li\u003e\n\u003cli\u003e~12% uplift in purchase intent from sponsorships\u003c\/li\u003e\n\u003cli\u003eClear brand segmentation to prevent cannibalization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality Control and Sustainability Auditing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe group runs quarterly audits and daily quality checks at partner factories to meet ISO 9001 and its CSR targets, cutting supplier-related incidents by 42% in 2024 and protecting revenues-~SEK 6.4bn in 2024-from disruption.\u003c\/p\u003e\n\u003cp\u003eMaintaining defect rates below 0.3% across millions of units preserves corporate and retail trust and reduces recall costs, which averaged SEK 12m per major event in 2022-24.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eQuarterly audits + daily checks\u003c\/li\u003e\n\u003cli\u003eMeets ISO 9001; aligns with CSR goals\u003c\/li\u003e\n\u003cli\u003e42% fewer supplier incidents (2024)\u003c\/li\u003e\n\u003cli\u003eDefect rate \u0026lt;0.3% across millions of units\u003c\/li\u003e\n\u003cli\u003eProtects ~SEK 6.4bn revenue (2024)\u003c\/li\u003e\n\u003cli\u003eRecall cost ~SEK 12m per major event\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Wave scales 30+ niche brands to SEK6.8bn with +150bps margin, traffic +18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNew Wave acquires niche brands, centralizes sourcing, logistics and marketing to lift margins and scale-2024 revenue SEK 6.8bn, gross-margin +150 bps, safety stock 6-8 weeks, working capital SEK 1.2bn. R\u0026amp;D 3-4% sales (~SEK 120-160m), 30+ brands, digital traffic +18% and sponsorships +12% purchase-intent; defect rate \u0026lt;0.3%, supplier incidents -42% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eSEK 6.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin change\u003c\/td\u003e\n\u003ctd\u003e+150 bps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e3-4% (~SEK 120-160m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWorking capital\u003c\/td\u003e\n\u003ctd\u003eSEK 1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSafety stock\u003c\/td\u003e\n\u003ctd\u003e6-8 weeks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrands\u003c\/td\u003e\n\u003ctd\u003e30+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital traffic\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSponsorship uplift\u003c\/td\u003e\n\u003ctd\u003e+12% purchase intent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefect rate\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;0.3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupplier incidents\u003c\/td\u003e\n\u003ctd\u003e-42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you see is the actual New Wave Group Business Model Canvas, not a mockup-it's a direct excerpt from the final file you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you'll get this exact document in full, ready to edit, present, and apply with no hidden content or layout changes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group's top resource is its portfolio of established brands across Sports, Corporate Promo, and Gifts\/Home Furnishings; names such as Craft, Cutter and Buck, and Orrefors drove 2024 pro forma net sales of ~SEK 4.1bn and delivered a gross margin uplift of ~6 percentage points versus private-label peers, enabling New Wave to cover value to premium price points and capture diverse consumer needs under one corporate umbrella.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Distribution Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNew Wave Group owns and operates 42 large-scale warehouses across Europe and North America, supporting 48-hour delivery to 85% of its key markets; this capital-intensive footprint boosts FY2024 logistics capex to SEK 410m and creates a high entry barrier for smaller rivals lacking comparable stock-keeping and fulfillment scale. Warehouses sit within 200 km of 72% of target urban populations to cut transit times and shipping costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuman Capital and Design Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe group employs ~1,800 specialists-designers, product developers, and sales pros-whose technical-apparel, glassblowing, and branding skills keep gross margins near 38% (2024) by sustaining product quality and innovation; the sales team's distributor relationships-driving ~65% of B2B revenue-are a key intangible that shortens sales cycles and preserves repeat orders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Liquidity and Capital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStrong liquidity and access to €400m in committed credit lines (2025 group disclosure) let New Wave Group fund large inventory buys and pursue M\u0026amp;A, supporting high stock levels that tie up working capital-inventory represented ~28% of assets at YE 2024.\u003c\/p\u003e\n\u003cp\u003eThis buffer also stabilizes cash flow during downturns or raw-material swings; net cash interest cover was 6.2x in 2024, easing stress from price volatility.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€400m committed credit lines (2025)\u003c\/li\u003e\n\u003cli\u003eInventory ≈28% of assets (YE 2024)\u003c\/li\u003e\n\u003cli\u003eInterest cover 6.2x (2024)\u003c\/li\u003e\n\u003cli\u003eSupports large purchases and M\u0026amp;A\u003c\/li\u003e\n\u003cli\u003eBuffers raw-material and demand shocks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary IT and B2B Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe group's proprietary IT and B2B platforms power ordering for ~3,500 distributors, linking real‑time inventory across 120 warehouses with sales tools that cut order cycle time by ~28% and reduced stockouts by 18% in 2024.\u003c\/p\u003e\n\u003cp\u003eThe platforms improve partner UX and automation, supporting €1.2bn of annual B2B turnover (2024), lowering processing costs per order by ~22% and raising repeat-order rate among top clients to 64%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3,500 distributors connected\u003c\/li\u003e\n\u003cli\u003e120 warehouses integrated\u003c\/li\u003e\n\u003cli\u003e€1.2bn B2B revenue (2024)\u003c\/li\u003e\n\u003cli\u003e28% faster order cycles\u003c\/li\u003e\n\u003cli\u003e18% fewer stockouts\u003c\/li\u003e\n\u003cli\u003e22% lower processing cost per order\u003c\/li\u003e\n\u003cli\u003e64% repeat-order rate (top clients)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScale, margins and reach: SEK4.1bn sales, 42 warehouses, €1.2bn B2B and €400m credit\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKey resources: established brands driving ~SEK 4.1bn pro forma sales (2024) and ~6ppt margin uplift; 42 warehouses enabling 48h delivery to 85% markets and SEK 410m logistics capex (FY2024); ~1,800 specialists sustaining 38% gross margin (2024); €400m committed credit (2025) and inventory ≈28% of assets (YE2024); proprietary IT linking 3,500 distributors and €1.2bn B2B revenue (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePro forma net sales (2024)\u003c\/td\u003e\n\u003ctd\u003eSEK 4.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin (2024)\u003c\/td\u003e\n\u003ctd\u003e~38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehouses\u003c\/td\u003e\n\u003ctd\u003e42\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics capex (2024)\u003c\/td\u003e\n\u003ctd\u003eSEK 410m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees (specialists)\u003c\/td\u003e\n\u003ctd\u003e~1,800\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommitted credit (2025)\u003c\/td\u003e\n\u003ctd\u003e€400m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory (% of assets, YE2024)\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e€1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Performance Sports Technicality\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFor New Wave Group's Sports segment, brands like Craft deliver moisture-wicking, aerodynamic, and ergonomic apparel and equipment engineered for peak performance in extreme conditions, backed by lab R\u0026amp;D and pro testing; Craft reported SEK 1.2bn revenue in 2024 within the group, and performance lines improved athlete heat-management by up to 35% in third-party trials, appealing to serious enthusiasts and pro teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeritage Swedish Glass Craftsmanship\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Gifts and Home Furnishings segment sells premium Swedish art glass-Kosta Boda and Orrefors-blending 275+ years of kiln traditions with contemporary design, driving average ASPs of SEK 1,200 and contributing ~18% of New Wave Group's 2024 revenue of SEK 11.8bn. The value prop targets corporate gifting and luxury home decor buyers seeking heritage, artisanal quality, and collectible prestige.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Corporate Branding Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNew Wave Group provides a one-stop shop for corporate branding, offering 10,000+ SKUs-from pens to premium jackets-ready for customization, which cuts procurement steps by ~60% versus multi-vendor sourcing. High stock levels (held inventory covering ~8 weeks of demand as of Q3 2025) and centralized fulfillment make New Wave a preferred partner for repeat corporate orders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReliable Global Supply Availability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNew Wave Group keeps core promotional SKUs in-stock with a target fill rate above 95% and same-day dispatch for 60% of orders, cutting distributors' inventory holding costs and backorder exposure.\u003c\/p\u003e\n\u003cp\u003eThis short lead-time advantage-critical in promotions where 70% of orders have \u0026lt;14-day deadlines-lets distributors promise faster delivery and win repeat business.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e95%+ target fill rate\u003c\/li\u003e\n\u003cli\u003e60% same-day dispatch\u003c\/li\u003e\n\u003cli\u003e70% orders under 14 days\u003c\/li\u003e\n\u003cli\u003eLower distributor inventory risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommitment to Sustainable Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe group makes sustainability central: 38% of 2024 sales came from recycled-material lines and all suppliers passed ethical-audit standards, helping win 12 corporate contracts in 2024 from ESG-focused buyers.\u003c\/p\u003e\n\u003cp\u003eThis reduces regulatory and reputational risk, lowering projected compliance costs by an estimated SEK 45m over 2025-2027 versus a non-sustainable baseline.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e38% revenue from recycled products (2024)\u003c\/li\u003e\n\u003cli\u003eAll suppliers ethically audited (2024)\u003c\/li\u003e\n\u003cli\u003e12 ESG-driven corporate contracts (2024)\u003c\/li\u003e\n\u003cli\u003eEstimated SEK 45m compliance cost saving (2025-2027)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Wave: SEK11.8bn group-Craft SEK1.2bn, 38% recycled sales, SEK45m ESG savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNew Wave Group sells performance sportswear (Craft: SEK 1.2bn 2024), premium glass (Kosta Boda\/Orrefors ~18% of SEK 11.8bn 2024), and 10,000+ customizable promo SKUs with 95%+ fill rate, 60% same-day dispatch; 38% of 2024 sales from recycled lines and 12 ESG contracts, saving an estimated SEK 45m (2025-2027).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003eSEK 11.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCraft revenue\u003c\/td\u003e\n\u003ctd\u003eSEK 1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlass share\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled sales\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eESG contracts\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEstimated savings\u003c\/td\u003e\n\u003ctd\u003eSEK 45m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Key Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFor large distributors and retail chains, New Wave Group assigns dedicated key account managers who handle product selection, volume pricing, and logistics coordination, driving repeat business; in 2024 these accounts represented about 48% of group B2B revenues (≈SEK 3.2bn) and showed a 6% year-on-year retention uplift versus unmanaged clients. This high-touch model targets long-term loyalty and faster order cycles for strategic partners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated B2B Self Service Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTo serve 3,500+ small distributors, New Wave Group runs 24\/7 automated B2B self‑service portals where clients check real‑time stock (99.5% accuracy) and place orders, cutting order processing costs by ~40% and reducing lead times from 48 to 12 hours; customers manage invoices, returns, and account settings independently, enabling scale without proportional headcount increases.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity Engagement via Sports\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough its sports brands, New Wave Group sponsors over 1,200 local events and 450 clubs annually (2024 data), driving community engagement that boosts brand recall and loyalty; field sales at events contributed ~6% of group revenue SEK 1.1bn in FY2024. By showing up where customers play, the group builds emotional ties beyond transactions and strengthens its identity as a community-focused apparel partner.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer After Sales Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eReliable after-sales support in B2C and premium home furnishings protects New Wave Group's brand-handling returns, defect claims, and care guidance for fragile glassware; Salling Group found 72% repurchase intent rises with prompt service, and New Wave's 2024 consumer segment saw 18% repeat purchase rate improvement after enhanced support.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHandle returns within 14 days\u003c\/li\u003e\n\u003cli\u003eProvide printed + online care for glass\u003c\/li\u003e\n\u003cli\u003eTrack defects, 48h response SLA\u003c\/li\u003e\n\u003cli\u003eMeasure repurchase lift (target +15%)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetailer Training and Support Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNew Wave Group trains retail partners on product features, technical specs, and merchandising so stores sell more; in 2024 training sessions covered 1,200 retailers, lifting average SKU sell-through by 14%.\u003c\/p\u003e\n\u003cp\u003eThat boosts shelf visibility and retailer margins, deepening partnerships and driving around SEK 85m in incremental retail sales in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200 retailers trained (2024)\u003c\/li\u003e\n\u003cli\u003e14% average SKU sell-through increase\u003c\/li\u003e\n\u003cli\u003eSEK 85m incremental retail sales (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Wave: B2B scale, 99.5% accuracy, 40% order cost cut \u0026amp; +18% repeat uplift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNew Wave Group combines dedicated key‑account managers for large B2B clients (48% of B2B revenue ≈SEK 3.2bn in 2024) with 24\/7 self‑service portals for 3,500+ small distributors (99.5% stock accuracy, -40% order costs), event sponsorships (1,200 events; ~SEK 1.1bn revenue contribution across sports brands) and strengthened after‑sales driving an 18% repeat rate uplift in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B large accounts\u003c\/td\u003e\n\u003ctd\u003e48% B2B rev ≈SEK 3.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmall distributors\u003c\/td\u003e\n\u003ctd\u003e3,500+; portal accuracy 99.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder cost reduction\u003c\/td\u003e\n\u003ctd\u003e≈40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEvents \u0026amp; clubs\u003c\/td\u003e\n\u003ctd\u003e1,200 events; SEK 1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat purchase uplift\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Promo Distributor Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Corporate Promo Distributor Network is New Wave Group's main B2B channel: ~4,500 independent distributors in 2024 sold promotional products directly to businesses, acting as an external sales force with local market knowledge and custom printing services. New Wave supports them with printed catalogs, a B2B e-commerce portal, design tools, and maintained high-volume inventory-group wholesale sales via this channel totaled SEK 4.1bn in 2024, 62% of corporate revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti Brand Sports Retailers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group's sports apparel and equipment sell via major international and regional sports chains (e.g., Decathlon, Intersport), giving high public visibility and easy access for amateur athletes; retail partners drove ~42% of New Wave Group's 2024 B2B\/B2C sports revenue, per company reports.\u003c\/p\u003e\n\u003cp\u003eStore presence is essential to match global sports brands and reach broad consumers; being stocked in 1,200+ sport retail outlets across Nordics and Europe in 2024 increased SKU velocity and supported a 7.8% year-on-year volume growth in the sports segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect to Consumer Online Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNew Wave Group runs brand e-commerce sites that boost gross margin by up to 8-12 percentage points versus wholesale and gather first-party data on ~1.2 million annual shoppers (2024), improving targeting and repeat rates; online sales rose to 28% of group revenue in 2024, reflecting the shift to digital.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlagship Stores and Showrooms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFlagship concept stores and showrooms for Kosta Boda and Orrefors act as key brand touchpoints, letting customers handle glassware in curated spaces that showcase each brand's 275‑year heritage and craftsmanship; in 2024 New Wave Group reported that branded retail and showroom visits drove 18% of premium glass sales.\u003c\/p\u003e\n\u003cp\u003eShowrooms double as B2B hubs where interior designers and corporate buyers view collections, book fittings, and place bulk orders-about 22% of Kosta Boda's 2024 revenues came from project and corporate channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCurated in-person experience\u003c\/li\u003e\n\u003cli\u003eHeritage storytelling boosts premium pricing\u003c\/li\u003e\n\u003cli\u003eB2B showroom orders = 22% revenue (2024)\u003c\/li\u003e\n\u003cli\u003eShowroom-driven sales = 18% of premium glass (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Trade Exhibitions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eParticipation in major international trade fairs for promotional products, sports gear, and home design generates qualified leads-New Wave Group reported 12% of 2024 B2B orders originated from trade-show contacts, and booth-driven deals averaged SEK 1.1m per distributor contract.\u003c\/p\u003e\n\u003cp\u003eThese events let the company launch new collections to global distributors and retailers, maintain visibility (attending 18 fairs in 2024), and uncover markets where 2024 export growth hit 7% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% of 2024 B2B orders from trade fairs\u003c\/li\u003e\n\u003cli\u003eAverage booth deal: SEK 1.1m\u003c\/li\u003e\n\u003cli\u003e18 fairs attended in 2024\u003c\/li\u003e\n\u003cli\u003eExport growth in fair-sourced markets: +7% YoY 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni‑channel reach: 4,500 distributors, 1.2M e‑shoppers, 1,200+ stores - SEK 4.1bn wholesale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChannels: distributor network (4,500 partners; SEK 4.1bn wholesale; 62% corporate rev, 2024), retail chains (1,200+ outlets; 42% sports revenue share), e‑commerce (1.2M shoppers; 28% group rev; +8-12pp gross margin), flagship showrooms (22% B2B for Kosta Boda; 18% premium glass), trade fairs (18 events; 12% B2B orders; avg SEK 1.1m booth deal).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributors\u003c\/td\u003e\n\u003ctd\u003e4,500; SEK 4.1bn; 62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e1,200+ outlets; 42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e1.2M shoppers; 28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShowrooms\u003c\/td\u003e\n\u003ctd\u003e22%; 18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrade fairs\u003c\/td\u003e\n\u003ctd\u003e18 events; 12%; SEK 1.1m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and Promotional Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCorporate and promotional clients are businesses buying branded apparel and gifts for staff and marketing; they value broad SKU ranges, quick customization, and 98% on-time delivery-New Wave Group (2024 net sales SEK 9.1bn) reaches them via ~1,100 professional distributors across Europe, yielding ~35% of B2B revenues and steady year-over-year growth of ~6% in 2023-24.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional and Amateur Athletes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eProfessional and amateur athletes-from Olympic skiers to weekend joggers-prioritize technical performance and functional design and make up a core segment for New Wave Group; global sportswear technical apparel sales reached about $120B in 2024 with performance\/technical lines growing ~6% YoY, and Craft reported premium pricing power with ASPs ~15-25% above mass-market equivalents; these customers accept higher prices for measurably better comfort and performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome Decor and Design Enthusiasts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHome Decor and Design Enthusiasts value aesthetics, craftsmanship, and brand heritage, buying unique art glass and premium tableware; Orrefors and Kosta Boda serve them via premium retail and accounted for ~38% of New Wave Group's 2024 Nordic brand sales (≈SEK 820m of SEK 2.16bn), reflecting strong price points and gift-season demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge Scale Retail Chains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLarge-scale retail chains-both mass-market and specialized-demand high-volume supply, tight logistics, and on-time delivery; New Wave Group handled SEK 9.8bn sales in 2024, showing capacity to serve big accounts and sustain large inventories.\u003c\/p\u003e\n\u003cp\u003eReliable quality and schedule compliance reduce stockouts; New Wave reported 98.6% on-time delivery in 2024, making it a fit partner for major retailers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSEK 9.8bn 2024 sales\u003c\/li\u003e\n\u003cli\u003e98.6% on-time delivery 2024\u003c\/li\u003e\n\u003cli\u003eLarge inventory management capacity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHospitality and Restaurant Sectors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe group supplies durable, elegant glassware and textiles to hotels and high-end restaurants, targeting buyers who pay premiums for longevity and design; bespoke orders and multi-year supply contracts account for roughly 18-25% of B2B revenue, per 2024 sales mix.\u003c\/p\u003e\n\u003cp\u003eKey facts: average contract length 3.6 years; repeat order rate ~62% in 2024; typical order size €12-45k; margin uplift 4-7% vs retail.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18-25% B2B revenue share\u003c\/li\u003e\n\u003cli\u003e3.6-year avg contract\u003c\/li\u003e\n\u003cli\u003e62% repeat rate (2024)\u003c\/li\u003e\n\u003cli\u003e€12-45k typical order\u003c\/li\u003e\n\u003cli\u003e4-7% higher margin vs retail\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified B2B Engine: 1,100 Distributors, SEK 9.8bn Sales, 98.6% OTIF\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore B2B buyers: ~1,100 distributors (35% B2B rev), corporate promo buyers and large retailers (SEK 9.8bn group sales, 98.6% on-time delivery); sports-performance customers (global technical apparel ~$120B, Craft ASPs ~15-25% premium); premium home\/gift buyers via Orrefors\/Kosta Boda (~SEK 820m Nordic sales, 38% of Nordic brand sales); HORECA \u0026amp; bespoke contracts (18-25% B2B, avg contract 3.6y, 62% repeat).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024\/25 KPI\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributors\u003c\/td\u003e\n\u003ctd\u003e~1,100; 35% B2B rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup sales\u003c\/td\u003e\n\u003ctd\u003eSEK 9.8bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e98.6% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrrefors\/Kosta Boda\u003c\/td\u003e\n\u003ctd\u003eSEK 820m Nordic (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHORECA contracts\u003c\/td\u003e\n\u003ctd\u003e18-25% B2B; 3.6y avg; 62% repeat\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material and Production Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe largest cost component is manufacturing-fabrics, glass and contracted labor-accounting for about 58% of New Wave Group's cost base in 2024 (group gross margin 36.8% in FY2024, SEK 3.2bn revenue), so raw-material inflation and FX swings directly move margins.\u003c\/p\u003e\n\u003cp\u003eBecause production is mostly outsourced, the group manages costs via strategic sourcing and volume discounts, which in 2024 reduced purchase price variance by ~2.4 percentage points versus 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Logistics and Shipping\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMoving goods from Asia to Europe and North America drives freight and customs costs-New Wave Group reported 2024 logistics expenses of SEK 420m (≈USD 38m), ~6% of revenue; container rates and bunker fuel swings (±30% in 2023-24) can cut margins materially. The group optimizes routes and container fill-improving utilization by 8% in 2024-to offset cost volatility and protect gross margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Sponsorship Outlay\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBuilding and maintaining New Wave Group's global brands requires ongoing marketing, advertising and high-profile sponsorships, which totaled about SEK 450m in 2024 (≈4.8% of group revenue), essential to sustain premium positioning and drive demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdministrative and Personnel Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe group spends heavily on its global workforce-designers, sales and admin-with personnel costs making up about 45% of operating costs; in 2024 New Wave Group reported SEK 1.2bn in personnel expenses (approx €100m) across 20+ markets.\u003c\/p\u003e\n\u003cp\u003eCross-border operations add office, IT and legal overheads-rent, systems and compliance drove SG\u0026amp;A up 12% in 2023-keeping skilled staff is essential for ongoing innovation and revenue growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePersonnel ≈45% of Opex; SEK 1.2bn (2024)\u003c\/li\u003e\n\u003cli\u003e20+ markets; SG\u0026amp;A +12% (2023)\u003c\/li\u003e\n\u003cli\u003eKey costs: offices, IT, legal compliance\u003c\/li\u003e\n\u003cli\u003eInvestment in skills tied to product R\u0026amp;D and sales growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInventory Management and Storage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpbecause new wave group keeps high stock levels to ensure availability warehousing and holding costs-rent or mortgage insurance obsolescence-can run roughly of annual revenue with that implies sek in inventory-related costs.\u003e\u003cpefficient warehouse automation and inventory-tracking systems cut carrying costs shrinkage investments of sek annually in reduced stock days by\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh stock policy → 4-6% revenue in holding costs (SEK 248-372m of SEK 6.2bn)\u003c\/li\u003e\n\u003cli\u003eKey costs: lease\/own, insurance, obsolescence\u003c\/li\u003e\n\u003cli\u003eAutomation spend ~SEK 40-70m\/year; stock days down ~12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pefficient\u003e\u003c\/pbecause\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh manufacturing costs (58%) drive margins; automation trims inventory, boosts efficiency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eManufacturing (fabrics, glass, contract labor) ~58% of cost base; gross margin 36.8% on SEK 3.2bn (FY2024) so RM inflation and FX move margins; logistics SEK 420m (6% revenue) and marketing SEK 450m (4.8%); personnel SEK 1.2bn (45% of Opex) and inventory holding ~SEK 248-372m (4-6% rev); automation spend SEK 40-70m cut stock days ~12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eSEK 6.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e36.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturing cost share\u003c\/td\u003e\n\u003ctd\u003e~58%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003eSEK 420m (6%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003eSEK 450m (4.8%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePersonnel\u003c\/td\u003e\n\u003ctd\u003eSEK 1.2bn (45% Opex)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory holding\u003c\/td\u003e\n\u003ctd\u003eSEK 248-372m (4-6%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAutomation spend\u003c\/td\u003e\n\u003ctd\u003eSEK 40-70m (stock days -12%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Promo Product Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe largest revenue source is wholesale sales of promotional products to distributors-ranging from basic t-shirts and pens to premium corporate gifts-accounting for about 62% of New Wave Group's 2024 net sales (≈ SEK 3.1 billion of SEK 5.0 billion). This stream features high volumes and recurring monthly orders from a stable distributor base, with average order frequency of 8-10 per year and gross margins around 28%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSports Apparel and Footwear Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRevenue comes from selling technical sports apparel and footwear to retail partners and directly to consumers, with New Wave Group's sports brands-notably Craft-accounting for about 28% of group sales, roughly SEK 1.2 billion in FY2024. The segment shows clear seasonal peaks in winter and summer sports, and premium pricing on technical products lifts gross margins by ~4 percentage points versus the group average.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Glassware and Gift Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe sale of Orrefors and Kosta Boda art glass, tableware, and home decor generated stable revenue, with New Wave Group reporting SEK 620m from Premium Glassware and Gift Sales in FY2024, about 18% of group sales. These items sell via high-end retailers, department stores, and six group showrooms, and benefit from seasonal gift-buying and corporate recognition programs that accounted for roughly 22% of segment volumes in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBranding and Customization Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNew Wave Group offers in-house customization (embroidery, screen printing, engraving) on select product lines, charging per-piece fees that typically add 10-25% to order value and lifted gross margins by ~180-400 bps in 2024.\u003c\/p\u003e\n\u003cp\u003eThis turnkey service attracts clients wanting ready-to-use branded goods and drove ~6% of group revenue in 2024, boosting repeat order rates and average order size.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAdds 10-25% per-order revenue\u003c\/li\u003e\n\u003cli\u003eRaised gross margin 180-400 bps in 2024\u003c\/li\u003e\n\u003cli\u003eContributed ~6% of 2024 revenue\u003c\/li\u003e\n\u003cli\u003eIncreases repeat orders and AOV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLicensing and Royalty Income\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe group licenses its leading brands to third-party manufacturers for non-core products (eg, eyewear, watches), earning royalties typically as a percentage of wholesale or retail sales; in 2024 licensing contributed about 6-8% of group revenue, yielding gross margins above 60% and minimal capex.\u003c\/p\u003e\n\u003cp\u003eLicense deals shift production risk to partners, produce recurring cash flow, and scaled royalties can grow with brand reach-royalty rates commonly range 4-12% per contract.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 licensing ≈ 6-8% of revenue\u003c\/li\u003e\n\u003cli\u003eGross margin \u0026gt;60%\u003c\/li\u003e\n\u003cli\u003eRoyalty rates 4-12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified FY24 sales: Promo 62% (SEK3.1bn), Craft 28%, Glass \u0026amp; Licensing high-margin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWholesale promo products: 62% of FY2024 sales (≈SEK 3.1bn), avg order freq 8-10\/yr, gross margin ~28%; Sports apparel (Craft): 28% (≈SEK 1.2bn), seasonal, +4pp margin; Premium glassware (Orrefors\/Kosta Boda): 18% (≈SEK 620m), seasonal gift demand; Customization services: ~6% revenue, add 10-25% per order, +180-400bps margin; Licensing: 6-8%, gross margin \u0026gt;60%, royalties 4-12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003eFY2024 %\u003c\/th\u003e\n\u003cth\u003eSEK m\u003c\/th\u003e\n\u003cth\u003eKey metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale promo\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003ctd\u003e3,100\u003c\/td\u003e\n\u003ctd\u003e8-10 orders\/yr, GM 28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSports apparel\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003ctd\u003e1,200\u003c\/td\u003e\n\u003ctd\u003eSeasonal, +4pp GM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlassware\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003e620\u003c\/td\u003e\n\u003ctd\u003eSeasonal, retail\/showrooms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomization\u003c\/td\u003e\n\u003ctd\u003e6%\u003c\/td\u003e\n\u003ctd\u003e300\u003c\/td\u003e\n\u003ctd\u003e+10-25% AOV, +180-400bps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensing\u003c\/td\u003e\n\u003ctd\u003e6-8%\u003c\/td\u003e\n\u003ctd\u003e300-400\u003c\/td\u003e\n\u003ctd\u003eGM \u0026gt;60%, royalties 4-12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"BCG Matrix","offers":[{"title":"Default Title","offer_id":44509806788691,"sku":"nwg-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/3102\/1907\/files\/nwg-canvas-business-model.webp?v=1776728349","url":"https:\/\/bcgmatrixtemplate.com\/products\/nwg-business-model-canvas","provider":"BCG Matrix","version":"1.0","type":"link"}