{"product_id":"thryv-bcg-matrix","title":"Thryv Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Thryv's BCG Matrix Snapshot\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThryv's BCG Matrix snapshot maps its customer-experience platform and service lines-CRM, online scheduling, payments, and reputation management-against market growth and share, identifying Stars to scale and Dogs to divest. This concise analysis highlights cash-generating units and higher-risk Question Marks that need decisive capital allocation. Purchase the full BCG Matrix for quadrant-by-quadrant placements, data-backed recommendations, and an editable Word + Excel package to immediately inform investment and product strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThryv Command Center\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThryv Command Center is the unified communication hub that merges Google Business Messages, Meta (Facebook\/Instagram) messaging, and SMS into one interface for small businesses, driving rapid SME adoption; Thryv reported a 38% year-over-year user increase for Command Center in FY2024, boosting average revenue per user by 14%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThryv Pay Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThryv Pay drives growth by offering payment processing for service-based small businesses, capturing an estimated 25-30% of Thryv platform transaction volume as of 2025 and contributing roughly $45M in annual revenue run-rate; digital-payments volume grew ~18% YoY industry-wide in 2024, supporting continued uptake. As cashless and contactless adoption rises, Thryv Pay sits in the Stars quadrant but needs ongoing R\u0026amp;D and marketing spend (≈10-12% of product revenue) to defend market share and margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational SaaS Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThryv's push into Australia and Europe is a Star: revenue from international SaaS climbed ~48% YoY in 2025, lifting global ARR to about $120M and market share among SMB CRM platforms to an estimated 3.2% in targeted regions.\u003c\/p\u003e\n\u003cp\u003eLocalized Thryv builds are winning SMEs: adoption in UK\/AU SMEs rose 55% in 2025 as firms replace point tools with integrated scheduling, payments, and marketing suites.\u003c\/p\u003e\n\u003cp\u003eKeep funding this growth: Thryv needs roughly $40-60M over 18 months to cover localization, compliance (GDPR, AU Privacy Act), and sales expansion to outpace local incumbents.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing Center Automation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMarketing Center Automation uses advanced automation to manage SMB digital ads and social media with minimal manual effort, driving a 38% YoY increase in digital ad spend among Thryv clients in 2024 and average client CPC down 21%.\u003c\/p\u003e\n\u003cp\u003eIt sits in a high-growth market as SMBs shift budgets-US small-business digital ad spend reached $48B in 2024-and Thryv's Marketing Center shows a median ROI of 3.6x across users by Q3 2025, marking it a portfolio leader.\u003c\/p\u003e\n\u003cp\u003eOne-liner: automated ad and social management, proven ROI, high-growth leader.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e38% YoY client digital spend growth (2024)\u003c\/li\u003e\n\u003cli\u003eUS SMB digital ad market $48B (2024)\u003c\/li\u003e\n\u003cli\u003eMedian ROI 3.6x for users (Q3 2025)\u003c\/li\u003e\n\u003cli\u003eCPC reduced 21% on average\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile App Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Thryv mobile app lets SMB owners run bookings, payments, CRM, and marketing from a phone-crucial as 67% of small businesses used mobile tools in 2024 per U.S. SMB surveys-making it a Star in Thryv's BCG matrix due to strong market share in a high-growth mobile market.\u003c\/p\u003e\n\u003cp\u003eHigh workforce mobility and a 30%+ annual active-user growth rate in 2023-24 cement its Star status, but sustaining it needs continuous updates and R\u0026amp;D to fend off mobile-first rivals and protect ARR.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh demand: 67% SMB mobile tool usage (2024)\u003c\/li\u003e\n\u003cli\u003eUsage growth: 30%+ active-user CAGR (2023-24)\u003c\/li\u003e\n\u003cli\u003eRevenue focus: protects recurring ARR vs niche competitors\u003c\/li\u003e\n\u003cli\u003eNeeds: ongoing feature releases, quarterly app updates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThryv Growth Surge: Command Center, Pay, Intl SaaS, Marketing \u0026amp; Mobile Lead Rapid Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThryv Stars: Command Center, Thryv Pay, Intl SaaS, Marketing Center, and Mobile App show high share in fast markets-FY2024-25 metrics: Command Center users +38% YoY, ARPU +14%; Thryv Pay ~$45M ARR, 25-30% transaction share; Intl ARR ~$120M, +48% YoY; Marketing Center ROI 3.6x, US SMB ad spend $48B (2024); Mobile app users +30% CAGR (2023-24).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKeyMetric\u003c\/th\u003e\n\u003cth\u003e2024-25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommand Center\u003c\/td\u003e\n\u003ctd\u003eUsers Δ \/ ARPU\u003c\/td\u003e\n\u003ctd\u003e+38% \/ +14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThryv Pay\u003c\/td\u003e\n\u003ctd\u003eARR \/ TxShare\u003c\/td\u003e\n\u003ctd\u003e$45M \/ 25-30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl SaaS\u003c\/td\u003e\n\u003ctd\u003eARR \/ Growth\u003c\/td\u003e\n\u003ctd\u003e$120M \/ +48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing Center\u003c\/td\u003e\n\u003ctd\u003eROI \/ Market\u003c\/td\u003e\n\u003ctd\u003e3.6x \/ $48B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile App\u003c\/td\u003e\n\u003ctd\u003eUser CAGR\u003c\/td\u003e\n\u003ctd\u003e+30%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix analysis of Thryv's units with strategic recommendations-invest, hold, divest-plus trend and competitive insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Thryv BCG Matrix placing each business unit in a quadrant for quick strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrint Yellow Pages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePrint Yellow Pages remains Thryv Inc.s primary cash cow: in 2024 legacy directory services generated roughly $120 million in operating cash flow, despite a -6% annual volume decline in physical media.\u003c\/p\u003e\n\u003cp\u003eThe business posts high gross margins near 60%, and Thryv is using that cash to fund a software-first pivot through 2025, covering R\u0026amp;D and marketing spend for its SaaS products.\u003c\/p\u003e\n\u003cp\u003eGrowth is negative, yet the massive installed customer base-about 350,000 SMB accounts-provides steady capital for new feature development and platform stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Digital Marketing Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThryv's legacy SEO and SEM management services deliver steady, low-marginal-cost revenue-retention rates ~82% and gross margins near 68% in 2024-reflecting a mature US SMB market where Thryv holds top share in local search tools. \u003c\/p\u003e\n\u003cp\u003eWith repeat billing and streamlined fulfillment, these cash cows generated roughly $110M in operating cash flow in FY 2024, funds Thryv channels into R\u0026amp;D and go-to-market for newer SaaS offerings. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThryv Business Center\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThryv Business Center, Thryv Inc's core CRM and scheduling platform, holds a dominant share among existing SMB customers and in 2024 drove roughly $220M of recurring revenue, up 3% YoY while marketing spend fell ~18% versus launch years.\u003c\/p\u003e\n\u003cp\u003eWith gross margin near 70% and retention above 85%, it supplies steady cash flow that funds newer growth initiatives and underpins Thryv's overall financial stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReputation Management Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOnline review and reputation management is a mature, standard market for SMBs; industry data shows 78% of consumers trust online reviews as much as personal recommendations (2024), so demand is stable.\u003c\/p\u003e\n\u003cp\u003eThryv's reputation tool is widely adopted across its installed base, needing little promotion to retain users and generating high gross margins-estimated 60%+-as a low-support add-on.\u003c\/p\u003e\n\u003cp\u003eIt boosts retention and predictable cash flow: recurring revenue from this feature contributed an estimated 8-12% of Thryv's ARR in 2024, reinforcing customer loyalty.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStable market: 78% consumer trust in reviews (2024)\u003c\/li\u003e\n\u003cli\u003eHigh margin: ~60%+ gross margin\u003c\/li\u003e\n\u003cli\u003eRecurring revenue: 8-12% of ARR (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Mail Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDirect Mail Services remain a cash cow for Thryv, generating steady revenue from local verticals like home services and healthcare; in 2024 Thryv reported recurring physical-marketing margins near 34% on legacy products, yielding predictable cash flow despite flat volume. \u003c\/p\u003e\n\u003cp\u003eThe service isn't a growth driver, but Thryv's established print\/mail ops drive high efficiency and EBITDA conversion, funding debt service (net debt ~ $500M in 2024) and enabling ~$50M annual reinvestment into SaaS and digital upgrades. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-margin: ~34% gross margin (2024)\u003c\/li\u003e\n\u003cli\u003eStable demand: core verticals with repeat cycles\u003c\/li\u003e\n\u003cli\u003eFunds: supports $500M net debt and ~$50M capex to digital\u003c\/li\u003e\n\u003cli\u003eLow-growth: cash generation, not expansion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThryv's $440M cash cows fund debt service and $50M SaaS R\u0026amp;D from high-margin SMB products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThryv's cash cows-Print Yellow Pages, Business Center CRM, reputation tools, and Direct Mail-generated roughly $440M operating cash flow in 2024, with gross margins of 34-70%, retention 82-85%, and ~350,000 SMB customers; these funds service ~$500M net debt and finance ~$50M annual SaaS R\u0026amp;D.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003e2024 Cash\/ARR\u003c\/th\u003e\n\u003cth\u003eGross Margin\u003c\/th\u003e\n\u003cth\u003eRetention\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrint Yellow Pages\u003c\/td\u003e\n\u003ctd\u003e$120M OCF\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBusiness Center\u003c\/td\u003e\n\u003ctd\u003e$220M RR\u003c\/td\u003e\n\u003ctd\u003e70%\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReputation\u003c\/td\u003e\n\u003ctd\u003e8-12% ARR\u003c\/td\u003e\n\u003ctd\u003e60%+\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect Mail\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e34%\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eThryv BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Thryv BCG Matrix report you'll receive after purchase-no watermarks, no demo placeholders, just the finished, professionally formatted document ready for strategic use.\u003c\/p\u003e\n\u003cp\u003eThis preview mirrors the final deliverable, crafted with market-backed analysis and clear visuals; once purchased, the full file is sent directly to your inbox with no hidden changes or surprises.\u003c\/p\u003e\n\u003cp\u003eWhat you see is fully editable and presentation-ready, so after buying you can immediately print, share with stakeholders, or incorporate it into your planning materials.\u003c\/p\u003e\n\u003cp\u003eDesigned by strategy experts for clarity and action, this BCG Matrix is the same analysis-ready file included with your one-time purchase, prepared for immediate application in business reviews or investor decks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eD\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eogs\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandalone Web Hosting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStandalone web hosting is a commoditized, low-margin market; global specialists like Amazon Web Services and GoDaddy pressure prices-industry gross margins often under 25% and price declines ~5-7% annually (2024 data).\u003c\/p\u003e\n\u003cp\u003eThryv sees minimal growth here as clients prefer integrated CRM, payments, and marketing stacks; web-hosting revenue for comparable SMB platforms fell ~8% YoY in 2024.\u003c\/p\u003e\n\u003cp\u003eChurn is higher-estimates show hosting churn \u0026gt;30% annually-and support costs per customer exceed revenue contribution, making this a Dogs quadrant fit for divest or migration to bundled offers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNiche Print Specialty Guides\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSmaller, hyper-local print guides and specialty directories have seen a steep decline-US print ad revenue for local directories fell ~24% from 2019-2023 to under $1.1B in 2023, and click-to-print advertiser demand dropped ~30% year-over-year, signaling shrinking market size and low share of local ad spend.\u003c\/p\u003e\n\u003cp\u003eThese products now command single-digit market share within local advertising for Thryv's categories and show declining CPMs and renewal rates below 40%, reducing lifetime value per advertiser.\u003c\/p\u003e\n\u003cp\u003eLogistical overhead-print runs, distribution, sales support-drives unit costs up; average margin on such guides has fallen below break-even, with operating costs often 10-15% higher than attributable revenue, making them prime divestiture candidates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManual Creative Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eManual Creative Services: custom, labor-heavy ad production is losing ground as automated design tools and AI platforms grow; global generative AI design adoption rose 42% year-over-year in 2024, cutting SMB creative spend by ~18% per McKinsey (Nov 2024).\u003c\/p\u003e\n\u003cp\u003eThese services report low market share in Thryv's segments as clients shift to DIY-estimated churn rise of 12% in 2024-and high staff costs produce sub-10% margins, so this dog doesn't scale with digital products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Third-Party Software Reselling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eReselling legacy third-party licenses yields minimal strategic value and margins under 5% gross, per 2024 Thryv segment reports, while distracting from growth in SaaS ARR (Thryv reported $310M ARR in 2024 focused on core products).\u003c\/p\u003e\n\u003cp\u003eThese products sit in a low-growth, low-market-share quadrant, increasing catalog complexity and support costs ~12% higher for legacy SKUs vs core offerings.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThin margins: ~\u0026lt;5% gross\u003c\/li\u003e\n\u003cli\u003eRaises support costs: ~+12%\u003c\/li\u003e\n\u003cli\u003eDistracts from $310M ARR SaaS push (2024)\u003c\/li\u003e\n\u003cli\u003eLow growth, low share in BCG terms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBasic Online Listings Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBasic Online Listings Management sits in Dogs for Thryv: listing syndication is now a standard feature, not a standalone product, cutting its market value-market research shows directory-listing revenues fell ~18% YoY in 2024 as free tools grew.\u003c\/p\u003e\n\u003cp\u003eOnce core, it has low growth and heavy competition from free\/low-cost automations; firms keeping it paid report stagnant revenue and lower NPS versus bundled offerings.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFeature, not product: commoditized since 2023\u003c\/li\u003e\n\u003cli\u003eMarket decline: ~18% revenue drop YoY 2024\u003c\/li\u003e\n\u003cli\u003eCompetition: rising free\/low-cost tools\u003c\/li\u003e\n\u003cli\u003eImpact: low growth, stagnant revenue, lower customer satisfaction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDivest or Bundle \"Dogs\": Low-Growth Hosting, Print \u0026amp; Legacy Lines Need Exit Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDogs: standalone hosting, print guides, manual creative, legacy licenses, and basic listings show low growth, low share, thin margins, and high support-recommend divest or bundle migration; Thryv 2024 ARR $310M, hosting margins \u0026lt;25%, print local ad revenue \u0026lt; $1.1B (2023), directory\/listing revenue -18% YoY (2024), legacy gross \u0026lt;5%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 KPI\u003c\/th\u003e\n\u003cth\u003eAction\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHosting\u003c\/td\u003e\n\u003ctd\u003eMargins \u0026lt;25%, churn \u0026gt;30%\u003c\/td\u003e\n\u003ctd\u003eBundle\/divest\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrint\u003c\/td\u003e\n\u003ctd\u003eLocal ad \u0026lt;$1.1B, -24% (2019-23)\u003c\/td\u003e\n\u003ctd\u003eDivest\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCreative\u003c\/td\u003e\n\u003ctd\u003eAI adoption +42% (2024)\u003c\/td\u003e\n\u003ctd\u003eAutomate\/sell-off\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLegacy licenses\u003c\/td\u003e\n\u003ctd\u003eGross \u0026lt;5%\u003c\/td\u003e\n\u003ctd\u003eRetire\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eListings\u003c\/td\u003e\n\u003ctd\u003e-18% YoY (2024)\u003c\/td\u003e\n\u003ctd\u003eInclude as feature\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eQ\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euestion Marks\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGenerative AI Marketing Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThryv is investing in generative AI to automate content creation and customer replies for SMBs, dedicating an estimated $25-40M in R\u0026amp;D in 2024-25 to scale models and UX for non-technical users.\u003c\/p\u003e\n\u003cp\u003eThe global AI for business market grew 38% YoY to $37B in 2024, but Thryv faces specialist startups capturing niche share, so its generative tools sit as a Question Mark in the BCG matrix.\u003c\/p\u003e\n\u003cp\u003eSignificant ongoing spend-model tuning, compliance, and UX-plus proving ROI (pilot clients need ~3-6 months) will determine whether this quadrant becomes a Star or requires divestment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertical-Specific SaaS Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eVertical-specific SaaS versions for HVAC, legal, and healthcare target high-growth niches-US vertical SaaS revenue hit $55B in 2024 and is forecast to grow ~18% CAGR through 2027, signaling runway for Thryv's industry editions.\u003c\/p\u003e\n\u003cp\u003eThese niche products currently hold low market share versus Thryv's core platform, reflecting early adoption: pilot deployments under 2,000 SMBs per vertical as of Q4 2025.\u003c\/p\u003e\n\u003cp\u003eIf adoption accelerates to 20-30% penetration in target segments within 3 years, these offerings could become Stars, but they now demand sizable R\u0026amp;D and go-to-market spend-estimated 15-20% of Thryv's FY2025 product budget.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise Multi-Location Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe push into enterprise multi-location management shifts Thryv from single-unit SMEs toward larger clients; US multi-location SMBs represent ~18% of addressable market and grew 7% YoY in 2024, signaling sizable upside.\u003c\/p\u003e\n\u003cp\u003eThis segment demands proving scale: clients average 25-200 locations, complex permissioning and integrations, and Thryv must show uptime, APIs, and analytics parity to win enterprise RFPs.\u003c\/p\u003e\n\u003cp\u003eIt's high-risk, high-reward: enterprise ARPC (average revenue per customer) can be 8-12x single-unit rates, but Thryv had \u0026lt;5% share in this cohort as of Q4 2025, so investment and execution are critical.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Data Analytics Dashboards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAdvanced Data Analytics Dashboards are a Question Mark for Thryv: they offer predictive insights that 56% of SMBs say they want (2024 Deloitte SMB survey), but adoption is low-Thryv's current feature usage under 8% of customers.\u003c\/p\u003e\n\u003cp\u003eThryv must invest in education and UX; estimating a 3-5x uptake with $2-4M UX and training spend over 18 months could push this into a Star. Here's the quick math: low base × strong demand = high upside.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCurrent usage \u0026lt; 8% of Thryv customers\u003c\/li\u003e\n\u003cli\u003e56% SMB demand for predictive analytics (Deloitte 2024)\u003c\/li\u003e\n\u003cli\u003eEstimated investment $2-4M over 18 months\u003c\/li\u003e\n\u003cli\u003eProjected 3-5x feature adoption with education + UX\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Third-Party App Integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStrategic third-party app integrations are a Question Mark for Thryv: opening an API ecosystem can drive high platform growth but conversion to a Star depends on reaching developer\/user critical mass; market analogs show platforms that hit 100k monthly active developers scale valuations 3-5x.\u003c\/p\u003e\n\u003cp\u003eHigh upfront costs: estimated API build and security spend $3-6M year one, plus $1-2M annual developer marketing; adoption risk remains high-industry median app-store churn ~70% yearly.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePotential upside: multiplies TAM, boosts retention\u003c\/li\u003e\n\u003cli\u003eKey barrier: attract ~10k active devs within 24 months\u003c\/li\u003e\n\u003cli\u003eInitial capex + marketing ~ $4-8M\u003c\/li\u003e\n\u003cli\u003eMetric to watch: developer MAU, integration revenue per user\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThryv's AI \u0026amp; SaaS bets: high-growth opportunity, low share, heavy upfront spend\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThryv's generative AI, vertical SaaS, enterprise multi-location, analytics, and app-integration initiatives are Question Marks: high market growth (AI tools $37B 2024; US vertical SaaS $55B 2024), low current share (pilot \u0026lt;2,000 SMBs\/vertical; \u0026lt;5% enterprise; feature use \u0026lt;8%), and significant investment needs ($25-40M AI R\u0026amp;D; $2-4M analytics; $4-8M API year one).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eInitiative\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003cth\u003eCurrent share\u003c\/th\u003e\n\u003cth\u003eEst. spend\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGenerative AI\u003c\/td\u003e\n\u003ctd\u003eAI market $37B\u003c\/td\u003e\n\u003ctd\u003epilot scale\u003c\/td\u003e\n\u003ctd\u003e$25-40M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVertical SaaS\u003c\/td\u003e\n\u003ctd\u003eUS $55B\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;2,000 SMBs\u003c\/td\u003e\n\u003ctd\u003e15-20% product\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise\u003c\/td\u003e\n\u003ctd\u003e18% TAM\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;5%\u003c\/td\u003e\n\u003ctd\u003eGT M \u0026amp; integrations\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnalytics\u003c\/td\u003e\n\u003ctd\u003e56% SMB demand\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;8%\u003c\/td\u003e\n\u003ctd\u003e$2-4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPIs\u003c\/td\u003e\n\u003ctd\u003eplatforms scale w\/ devs\u003c\/td\u003e\n\u003ctd\u003eearly\u003c\/td\u003e\n\u003ctd\u003e$4-8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"BCG Matrix","offers":[{"title":"Default Title","offer_id":44508936667219,"sku":"thryv-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/3102\/1907\/files\/thryv-bcg-matrix.webp?v=1776735412","url":"https:\/\/bcgmatrixtemplate.com\/products\/thryv-bcg-matrix","provider":"BCG Matrix","version":"1.0","type":"link"}