{"product_id":"thryv-business-model-canvas","title":"Thryv Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThryv Business Model Canvas - Monetization, Partnerships \u0026amp; Recurring Revenue Guide\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore Thryv's Business Model Canvas to see how its all-in-one customer experience platform delivers value to small businesses, monetizes software and services, and scales via strategic partnerships and recurring revenue. Download the Word\/Excel canvas for a section-by-section breakdown, financial implications, and practical insights to benchmark, pitch, or refine your strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Software Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThryv partners with Google, Meta, and Microsoft so SMBs sync listings, reviews, and ads from one dashboard; these integrations drove a 28% increase in multi-channel campaigns and cut manual updates by 45% in 2024. As of late 2025, those alliances underpin Thryv's data accuracy across fragmented platforms, supporting ~150,000 active SMB users and $72M in platform-enabled ad spend annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayment Processing Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThryv partners with fintech leaders Stripe and PayPal to provide integrated invoicing and payment rails, powering secure payments for ~500,000 SMB clients; in 2024 these integrations helped process an estimated $1.2B+ in client transactions, improving cash flow and reducing payment friction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFranchise and Association Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThryv targets large franchise groups and trade associations representing thousands of SMBs-partners like franchise networks enable deployment across entire systems at once, turning each alliance into a sales force multiplier; in 2024 Thryv reported channel-driven ARPA growth with partner-anchored contracts increasing ARR by an estimated 18%, cutting customer acquisition cost per unit by roughly 40% versus direct sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Infrastructure Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThryv partners with cloud providers like Amazon Web Services and Google Cloud to secure scalable compute and storage, supporting multi-tenant SaaS workloads and 99.95%+ availability SLAs; in 2024 Thryv processed millions of SMB records and used autoscaling to handle peak loads without downtime.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e99.95%+ uptime target\u003c\/li\u003e\n\u003cli\u003eAuto-scaling for peak loads\u003c\/li\u003e\n\u003cli\u003eMulti-region redundancy\u003c\/li\u003e\n\u003cli\u003eHandles millions of SMB records\u003c\/li\u003e\n\u003c\/ul\u003e \n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Reseller Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthryv partners with third-party marketing and reseller agencies that bundle thryv into local service packages driving an indirect channel reached estimated of new smb customers in\u003e\n\u003cpthese partners deliver localized onboarding and implementation boosting product adoption retention in niche geographies verticals-partner-led accounts showed higher\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eResellers extend reach into niche local markets\u003c\/li\u003e\n\u003cli\u003eProvide on-site setup and training\u003c\/li\u003e\n\u003cli\u003eAccount for ~20-25% of new SMBs (2024)\u003c\/li\u003e\n\u003cli\u003ePartner-led accounts: ~15% higher 12-month retention (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pthryv\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThryv's partner ecosystem: 150K SMBs, $72M ads, $1.2B payments, +18% ARR, +15% retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThryv's ecosystem-Google, Meta, Microsoft, Stripe, PayPal, AWS\/GCP, franchises, and resellers-supported ~150,000 active SMBs, $72M platform ad spend, ~$1.2B processed payments, 18% ARR growth from partner deals, 20-25% new SMBs via resellers, and ~15% higher 12‑month retention (all figures 2024-late 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024-2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive SMBs\u003c\/td\u003e\n\u003ctd\u003e~150,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform ad spend\u003c\/td\u003e\n\u003ctd\u003e$72M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcessed payments\u003c\/td\u003e\n\u003ctd\u003e$1.2B+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner-driven ARR growth\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew SMBs via resellers\u003c\/td\u003e\n\u003ctd\u003e20-25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner-led retention lift\u003c\/td\u003e\n\u003ctd\u003e~15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-crafted Business Model Canvas for Thryv covering all nine BMC blocks-customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure-with narrative insights, SWOT-linked analysis, and investor-ready presentation formatting to support strategic decisions and funding discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Thryv's business model with editable cells to streamline identification of customer segments, revenue streams, and value propositions-ideal for quick strategy checks and collaborative refinement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoftware Research and Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinuous R\u0026amp;D is Thryv's core activity, with 2024-2025 R\u0026amp;D spend around $120M-$140M annually to add AI-driven marketing automation and stronger CRM features that reduce churn and boost ARPU; product roadmaps target 25% faster campaign setup and 15% higher lead conversion. By late 2025 the emphasis is on UX refinement and mobile-first performance for owners who manage operations on the go.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales and Customer Acquisition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThryv runs an aggressive sales engine combining inbound digital marketing and outbound direct sales, targeting high-intent leads and converting via personalized demos of its centralized business-management platform; in 2024 Thryv reported $420.6M revenue and emphasized sales-led growth to expand SMB users across services and trades. This activity drives top-line growth and user-base expansion, with sales and marketing expenses at ~37% of revenue in 2024 to sustain acquisition and retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Success and Onboarding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThryv cuts churn by leading hands-on onboarding and dedicated success teams so small businesses move from manual processes to automation; in 2024 Thryv reported a 12% reduction in churn where customers completed onboarding within 30 days. This high-touch approach-training, workflow setup, and monthly check-ins-requires ~40% of customer-facing headcount but drives higher ARR retention, with customers who finish onboarding showing a 25% higher 12-month renewal rate.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Security and Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAs the repository for sensitive business and customer data, Thryv must continuously monitor and upgrade security protocols, spending about 12-15% of its FY2024 R\u0026amp;D and IT budget (roughly $18-22M) on cybersecurity and compliance to meet GDPR, CCPA\/CPRA, and SOC 2 requirements.\u003c\/p\u003e\n\u003cp\u003eThese efforts-patch management, threat detection, quarterly audits, and incident response-are critical to defending against cyberattacks (SMBs face a ransomware attack every 11 seconds in 2025) and preserving small-business customer trust.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~12-15% of R\u0026amp;D\/IT budget to security (~$18-22M)\u003c\/li\u003e\n\u003cli\u003eGDPR, CCPA\/CPRA, SOC 2 compliance\u003c\/li\u003e\n\u003cli\u003eQuarterly audits, continuous monitoring, incident response\u003c\/li\u003e\n\u003cli\u003eSMBs: ransomware every 11 seconds (2025 stat)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Marketing and Positioning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThryv runs multi-channel brand campaigns and thought leadership to cement its all-in-one SME platform, targeting a 2024 SMB market share goal tied to its $272M FY2024 revenue and 18% YoY growth.\u003c\/p\u003e\n\u003cp\u003ePositioning versus point solutions is reinforced by conference presence-over 40 industry events in 2024-and marketing ROI metrics showing a 3.8x LTV:CAC in key segments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMulti-channel ads + content marketing\u003c\/li\u003e\n\u003cli\u003eThought leadership: white papers, webinars\u003c\/li\u003e\n\u003cli\u003e40+ conferences in 2024\u003c\/li\u003e\n\u003cli\u003e$272M revenue (FY2024), 18% YoY growth\u003c\/li\u003e\n\u003cli\u003e3.8x LTV:CAC in target SMEs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI CRM growth: $420.6M revenue, heavy R\u0026amp;D \u0026amp; security, strong retention gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore activities: R\u0026amp;D ($120-$140M FY24-25) for AI CRM\/marketing; sales \u0026amp; marketing (~37% of 2024 revenue) driving growth; high-touch onboarding cutting churn (12% reduction if \u0026lt;30 days); security (~$18-22M, 12-15% R\u0026amp;D\/IT) for GDPR\/CCPA\/SOC 2. Key metrics: $420.6M revenue 2024, 18% YoY, 3.8x LTV:CAC, 25% higher renewal after onboarding.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e$120-$140M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue 2024\u003c\/td\u003e\n\u003ctd\u003e$420.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales \u0026amp; Mkt %\u003c\/td\u003e\n\u003ctd\u003e~37%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSecurity spend\u003c\/td\u003e\n\u003ctd\u003e$18-$22M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Thryv Business Model Canvas-not a mockup or sample-and it matches the file you'll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you'll get full access to this same professional, ready-to-edit document in its complete form, formatted exactly as shown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eesources\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary SaaS Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThryv's core asset is a proprietary SaaS platform that bundles CRM, scheduling, and payments into one interface; after ~10 years of development and acquisitions (notably Endurance's small-business assets), the platform supported ~165,000 subscribers and drove $541 million revenue in FY2024, making centralization of disparate functions its key competitive resource.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkilled Engineering and Product Talent\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThryv depends on a specialized team of ~1,200 software engineers, data scientists, and product managers (2024 headcount) to evolve its SaaS platform; their expertise drives AI\/ML features that reduced client churn by ~15% in 2023 and enabled 99.95% uptime and scalable handling of 1.4B annual API calls.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Customer Database\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe company holds a database covering over 1.2 million SME profiles and 250 million customer interactions (2025), yielding operational and purchase-behavior signals that drive product choices and onboarding flows. These records power predictive features-like churn scoring and demand forecasting-improving LTV by up to 12% in pilot tests, and create a strong barrier for entrants lacking comparable historical SME data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales and Support Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThryv's ~1,000-strong direct sales and customer-success team (2024) is a core resource for reaching 200k+ small and mid-sized clients, enabling high-touch onboarding and upsell where self-service SaaS often fails.\u003c\/p\u003e\n\u003cp\u003eThe human-centric force drives retention-Thryv reported a 90%+ client renewal cohort in 2024-and builds trust with non-technical owners through guided setup, local support, and product bundling.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1,000 sales \u0026amp; CSMs (2024)\u003c\/li\u003e\n\u003cli\u003e200,000+ SMB customers\u003c\/li\u003e\n\u003cli\u003e90%+ renewal cohort (2024)\u003c\/li\u003e\n\u003cli\u003eHigher ARPU via high-touch upsells\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Equity and Reputation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThryv's brand, built over 25+ years and serving ~100,000 SMBs as of 2024, acts as an intangible asset that speeds customer acquisition and raises willingness to pay for integrated digital services.\u003c\/p\u003e\n\u003cp\u003eA trusted reputation lowers perceived risk for SMBs investing in digital transformation, shortening sales cycles and improving retention-Thryv reported net revenue retention around 95% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e25+ years operating\u003c\/li\u003e\n\u003cli\u003e~100,000 SMB customers (2024)\u003c\/li\u003e\n\u003cli\u003eNet revenue retention ~95% (2024)\u003c\/li\u003e\n\u003cli\u003eShorter sales cycles, higher conversion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Resources-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThryv: SaaS scale-165k subs, $541M revenue, 1.2M SME profiles, 95% NRR\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThryv's key resources are its proprietary SaaS platform (165k subscribers; $541M revenue FY2024), a 1,200-engineer product org enabling 99.95% uptime and 1.4B annual API calls, a 1.2M-SME database with 250M interactions (2025), and a 1,000-person sales\/CS team supporting ~200k SMBs with 90%+ renewal and ~95% net revenue retention (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eResource\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform\u003c\/td\u003e\n\u003ctd\u003e165k subs; $541M FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech org\u003c\/td\u003e\n\u003ctd\u003e~1,200 staff; 99.95% uptime\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData\u003c\/td\u003e\n\u003ctd\u003e1.2M SME profiles; 250M interactions (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales\/CS\u003c\/td\u003e\n\u003ctd\u003e~1,000 staff; 200k SMBs; 90%+ renewals\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eV\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ealue Propositions\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnified Business Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThryv offers a single control point for CRM, bookings, invoicing, payments and marketing, replacing an average of 3-5 separate subscriptions and cutting software costs by up to 30% for SMBs; users report saving 4-8 hours weekly by avoiding duplicate data entry and app switching. The core value is a unified dashboard that gives owners a real-time, holistic view of revenue, appointments and customer interactions to speed decisions and reduce operational friction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnhanced Digital Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThryv boosts small businesses' digital presence by automating listings and review management, helping firms compete with larger rivals and improving local SEO; businesses using such tools see a median 35% increase in local search visibility and 22% more customer actions within 6 months (BrightLocal 2024, Google My Business studies). Thryv's integrated platform maintains consistent brand info across 70+ directories and auto-responds to reviews, reducing negative-review impact and driving higher conversion rates for SMEs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated Customer Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThryv uses automation to keep small businesses in touch via email and SMS, sending 70%+ of messages as behavioral triggers-appointment reminders, follow-ups, and win-back offers-so no lead slips through; customers report a 30% average increase in bookings and firms cut manual outreach by 60%, all without extra headcount.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStreamlined Financial Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThryv streamlines quote-to-cash by combining professional invoicing, online estimates, and PCI-compliant payments so small businesses cut billing time and get paid faster; in 2024 Thryv reported a 22% increase in payment volumes year-over-year, highlighting faster cash collection.\u003c\/p\u003e\n\u003cp\u003eAutomating billing reduces admin overhead-Thryv customers report up to 30% fewer manual billing hours-making this especially valuable for service-based firms modernizing workflows.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegrates invoices, estimates, payments\u003c\/li\u003e\n\u003cli\u003ePCI-compliant processing, faster cash flow\u003c\/li\u003e\n\u003cli\u003e22% payment volume growth (2024)\u003c\/li\u003e\n\u003cli\u003eUp to 30% fewer billing hours\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData-Driven Decision Making\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe platform gives SMEs actionable insights via reports on sales, marketing performance, and customer trends, showing exact lead sources and service-level profitability so owners can reallocate spend and boost ROI; in 2024 Thryv customers reported average 18% revenue lift after 6 months of using analytics.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eVisibility into lead sources - tracks 100% of digital channels\u003c\/li\u003e\n\u003cli\u003eService profitability - margin by SKU\/service\u003c\/li\u003e\n\u003cli\u003eBudget optimisation - 18% avg revenue increase (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Value-Propositions-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThryv: Cut costs 30%, save 4-8 hrs\/week, boost payments 22% \u0026amp; revenue 18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThryv bundles CRM, bookings, invoicing, payments and marketing into one platform, cutting SMB software costs up to 30% and saving 4-8 hours weekly; customers report 22% YoY payment volume growth (2024) and 18% avg revenue lift after 6 months.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscriptions replaced\u003c\/td\u003e\n\u003ctd\u003e3-5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCost reduction\u003c\/td\u003e\n\u003ctd\u003eUp to 30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeekly time saved\u003c\/td\u003e\n\u003ctd\u003e4-8 hrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayment growth (2024)\u003c\/td\u003e\n\u003ctd\u003e22% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue lift (6 mo)\u003c\/td\u003e\n\u003ctd\u003e18% avg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Relationships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Touch Onboarding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThryv runs guided onboarding-live training plus custom setup-so new users are fully trained and software matches their business; in 2024 Thryv reported 85% of new customers used onboarding and retention for those users was ~20 percentage points higher through 12 months.\u003c\/p\u003e\n\u003cp\u003eThis hands-on start reduces technical barriers for small-business owners, speeds time-to-value (median setup \u0026lt;10 days in 2024) and builds the trusting relationships that drive recurring subscription revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Success Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFor higher-tier accounts and franchise partners, Thryv assigns dedicated account managers who provide ongoing strategic advice and technical support, acting as consultants to help businesses hit growth targets (Thryv Reports 2024: enterprise ARR up 18% to $150M). This hands-on model deepens institutional ties and, per Thryv investor data, reduces churn-enterprise churn under 6% in FY2024 versus 12% for SMBs-protecting lifetime value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf-Service Support Portal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe self-service support portal offers a 24\/7 knowledge base, video tutorials, and community forums, letting users solve issues independently and master Thryv at their own pace; in 2024 Thryv reported a 32% reduction in live-support tickets after expanding self-service resources and a 15% increase in product adoption among SMB customers. This scalable channel handles common inquiries without raising live-support headcount, lowering support cost per ticket by ~28% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated Feedback Loops\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThryv runs in-app surveys and NPS (net promoter score) prompts, collecting feedback from over 100,000 SMB users; Quarterly product decisions cite user input for ~42% of feature releases in 2024, aligning roadmap to market needs and boosting retention.\u003c\/p\u003e\n\u003cp\u003eInvolving users in product evolution increases brand loyalty and emotional connection-Thryv reports a 6-point NPS lift and a 3% lower churn rate among active feedback participants in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e100,000+ SMBs surveyed\u003c\/li\u003e\n\u003cli\u003e42% of 2024 features user-driven\u003c\/li\u003e\n\u003cli\u003eNPS +6 points for participants\u003c\/li\u003e\n\u003cli\u003e3% lower churn among responders\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegular Feature Updates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThryv maintains customer ties via steady product enhancements and new tools, delivered as 20+ yearly feature releases that boost retention; in 2024 Thryv reported 6% ARR growth to $318M, reflecting value from continuous updates.\u003c\/p\u003e\n\u003cp\u003eUpdates are pushed through weekly in-app notifications and monthly newsletters with a 28% open rate, keeping the platform fresh and signaling Thryv as a long-term, forward-thinking partner.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e20+ feature releases\/year\u003c\/li\u003e\n\u003cli\u003e6% ARR growth in 2024 to $318M\u003c\/li\u003e\n\u003cli\u003eWeekly in-app alerts + monthly newsletters\u003c\/li\u003e\n\u003cli\u003eNewsletter open rate 28%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Relationships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThryv: $318M ARR, rapid onboarding (85%, \u0026lt;10d) and enterprise-led retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThryv uses guided onboarding (85% uptake, +20ppt 12‑mo retention, median setup \u0026lt;10 days), dedicated account managers for enterprise (ARR $150M, enterprise churn \u0026lt;6% vs SMB 12%), 24\/7 self-service (tickets -32%, support cost\/ticket -28%), and user-driven roadmap (100k surveyed, 42% features user‑driven, NPS +6, churn -3%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eARR\u003c\/td\u003e\n\u003ctd\u003e$318M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise ARR\u003c\/td\u003e\n\u003ctd\u003e$150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnboarding uptake\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian setup\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;10 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ehannels\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Inside Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa significant portion of thryv customer acquisition comes from an internal sales force that conducts outreach and live demos converting roughly enterprise-qualified leads into paying customers in this channel helps explain the platform bundled crm payments scheduling features to time-poor small-business owners. direct model enables precise targeting by vertical immediate market feedback shortening cycles a median days informing product pricing adjustments near real-time.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Marketing and SEO\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThryv spends heavily on search ads and content to capture SMBs seeking CRM, scheduling, and invoicing; in 2024 Thryv reported digital marketing driving ~28% of new leads and a 22% lower cost-per-acquisition (CPA) on organic-plus-paid search channels versus industry SMB SaaS averages. This high-ranking SEO presence sustains a broad top-of-funnel, generating steady inbound leads that supported Thryv's subscription revenue growth of 9% year-over-year in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eApp Store Ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe availability of Thryv on Apple App Store and Google Play serves as both distribution and discovery channels, reaching 6.7 billion global smartphone users as of 2025 and supporting 1M+ app installs for SMB SaaS titles; mobile access is essential for owners managing operations in the field. These stores provide a trusted, secure environment for downloads and updates, improving retention via regular push updates and App Store optimization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnership Referrals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThryv taps large franchises and associations to reach SMBs via trusted third-party endorsements, a B2B2B channel that drove ~25% of new subscriptions in 2024 and shows CAC 30% below direct digital channels.\u003c\/p\u003e\n\u003cp\u003ePartners co-market Thryv to members, boosting conversion rates (avg. 6-9% vs 1-2% paid ads) and enabling faster scale across 150+ franchise networks and 500k+ business contacts as of Dec 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDrives ~25% of 2024 new subs\u003c\/li\u003e\n\u003cli\u003eCAC ~30% lower than direct\u003c\/li\u003e\n\u003cli\u003eConversion 6-9% vs 1-2%\u003c\/li\u003e\n\u003cli\u003e150+ franchise networks, 500k+ contacts (Dec 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustry Trade Shows\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eParticipation in vertical trade shows lets Thryv demo its SMB management software to concentrated prospects in sectors like home services and healthcare, yielding higher conversion rates-industry-specific booths can boost lead quality by ~30% per 2024 trade-show ROI studies.\u003c\/p\u003e\n\u003cp\u003eShows enable face-to-face networking, live product trials, and visibility with sector influencers, with average booth-generated ARR cited near $12k-$18k per qualified lead in 2023-24 benchmarks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargeted demos reach concentrated buyers\u003c\/li\u003e\n\u003cli\u003eLive trials accelerate purchase decisions\u003c\/li\u003e\n\u003cli\u003eFace-to-face boosts influencer awareness\u003c\/li\u003e\n\u003cli\u003eBenchmarks: ~30% better lead quality; $12k-$18k ARR\/qualified lead\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Channels-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThryv growth playbook: high-converting sales, cheaper digital \u0026amp; partner CAC, 1M+ app reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpthryv acquires smbs via direct sales conversion median cycle digital marketing new leads lower cpa in app stores installs benchmark partners subs cac below and trade shows higher lead quality arr\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024 impact\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales\u003c\/td\u003e\n\u003ctd\u003ePrimary\u003c\/td\u003e\n\u003ctd\u003e30-40% conv; 45d cycle\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e28% leads\u003c\/td\u003e\n\u003ctd\u003e22% lower CPA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp stores\u003c\/td\u003e\n\u003ctd\u003eDiscovery\u003c\/td\u003e\n\u003ctd\u003e1M+ installs benchmark\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartners\u003c\/td\u003e\n\u003ctd\u003e25% new subs\u003c\/td\u003e\n\u003ctd\u003eCAC -30%; 6-9% conv\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrade shows\u003c\/td\u003e\n\u003ctd\u003eTargeted\u003c\/td\u003e\n\u003ctd\u003e+30% lead quality; $12k-$18k ARR\/lead\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pthryv\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomer Segments\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Home Service Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLocal home service providers-plumbers, electricians, HVAC techs, landscapers-use Thryv's mobile-first app to send invoices, take card and ACH payments, and update schedules on-site; 2024 IBISWorld data shows ~1.3M US residential trade businesses and average annual revenue per small firm of ~$220k, so mobile billing can cut invoice-to-payment time by ~40%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Service Firms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSmall law firms, accounting practices, and consulting agencies use Thryv to manage client communications and appointment bookings, reducing admin time by up to 35% and increasing client retention-Thryv reports SMB customers see average revenue uplift of 12% in year one (2024 data). These high-touch firms need a robust CRM to track interactions and document history, so Thryv professionalizes the client experience and automates scheduling, invoicing, and secure client notes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth and Wellness Practitioners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIndependent medical practices, dental offices, and fitness studios use Thryv's scheduling and automated reminders to cut no-shows-clinics save about $150 per avoided no-show on average-and handle complex calendars across multi-provider workflows. Thryv's platform, used by over 300,000 SMBs, supplies the digital infrastructure to streamline patient and client flow, improving utilization rates and boosting revenue per provider.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall Retail and Specialty Shops\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLocal retailers use Thryv to link storefronts and online presence; in 2024 Thryv reported helping 150,000 SMBs-many single-location shops-boost local search visibility and drive walk-ins.\u003c\/p\u003e\n\u003cp\u003eThryv consolidates social posting and review management into one dashboard, reducing platform time by ~40% and increasing review response rates, which correlates to a reported average 12% rise in monthly foot traffic.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e150,000 SMBs on Thryv (2024)\u003c\/li\u003e\n\u003cli\u003e~40% less time managing platforms\u003c\/li\u003e\n\u003cli\u003e12% avg monthly foot-traffic lift\u003c\/li\u003e\n\u003cli\u003eIntegrated social + review tools\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFranchise Networks and Multi-Location Businesses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThryv serves franchise networks and multi-location businesses by providing standardized tools and centralized reporting so corporate offices can monitor performance and enforce brand control across hundreds of sites; Thryv reported serving over 100,000 small-business customers in 2024, with enterprise-grade clients scaling from single units to 500+ locations.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCentralized reporting for KPIs and compliance\u003c\/li\u003e\n\u003cli\u003eBrand controls and role-based access\u003c\/li\u003e\n\u003cli\u003eScales from 1 to 500+ locations\u003c\/li\u003e\n\u003cli\u003eProven reach: 100,000+ SMB customers (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Customer-Segments-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThryv: Boost SMBs - 40% Admin Time Saved, 12% More Traffic, $150 No-Show Savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThryv targets local home-service trades, small professional firms, medical\/fitness clinics, local retailers, and franchise\/multi-location SMBs-serving ~300,000+ SMBs (2024), with 150,000 retail users and 100,000 enterprise-grade accounts; typical impacts: ~40% admin time saved, 12% avg revenue\/foot-traffic lift, $150 saved per avoided no-show.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 Reach\u003c\/th\u003e\n\u003cth\u003eKey Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e150,000\u003c\/td\u003e\n\u003ctd\u003e12% foot-traffic↑\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAll SMBs\u003c\/td\u003e\n\u003ctd\u003e300,000+\u003c\/td\u003e\n\u003ctd\u003e40% time↓\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eost Structure\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Product Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA major share of Thryv's cost structure funds continuous software R\u0026amp;D-salaries for ~1,200 engineers, designers, and product managers plus testing and deployment-accounting for roughly 30-35% of operating expenses (FY2024 revenue $504M). Staying competitive adds ongoing spend on AI and automated data processing, with capitalized software and R\u0026amp;D investments rising ~12% YoY in 2024 to support feature velocity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales and Marketing Expenses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSales and marketing costs-sales commissions, $12-18M annual digital ad spend (2024), and ~120-marketing FTEs-are Thryv's largest variable line item and drive a customer acquisition cost (CAC) that must be weighed against subscriber lifetime value (LTV); public peers show median LTV\/CAC targets around 3x. Balancing CAC vs LTV is critical for Thryv to protect margins while funding growth in the crowded SMB SaaS market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure and Hosting Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperating Thryv's global SaaS needs major cloud and data-center spend-AWS\/GCP\/Azure hosting, CDN, backup; industry benchmarks show platform hosting can be 15-25% of SaaS ARR, so on $200M ARR that's $30-50M annually.\u003c\/p\u003e\n\u003cp\u003eCosts rise with users and data volume, so efficient autoscaling and storage tiers cut bills; include security\/compliance and redundancy costs-security teams, encryption, cross-region replicas often add 5-8% of ARR.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Support and Success\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eProviding high-touch onboarding and ongoing technical support requires a large team of service professionals; in 2024 Thryv reported ~1,200 service staff and spent roughly $180M on support and success, about 22% of operating expenses, to keep SME churn near 6% annually.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200 service staff (2024)\u003c\/li\u003e\n\u003cli\u003e$180M support spend (2024)\u003c\/li\u003e\n\u003cli\u003e22% of OpEx allocated to support\u003c\/li\u003e\n\u003cli\u003e~6% SME churn-support as retention\u003c\/li\u003e\n\u003cli\u003eProtects recurring revenue and LTV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeneral and Administrative Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGeneral and Administrative costs cover legal, finance, HR, and executive management overhead for Thryv, plus office, corporate governance, and SOX\/compliance expenses that enable operations.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Thryv reported G\u0026amp;A of $150M (≈22% of revenue) driven by compliance, SG\u0026amp;A, and public‑company reporting; these functions stabilize product and service delivery.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLegal \u0026amp; compliance: SEC\/SOX upkeep\u003c\/li\u003e\n\u003cli\u003eFinance \u0026amp; reporting: $X million systems spend\u003c\/li\u003e\n\u003cli\u003eHR \u0026amp; exec pay: talent retention costs\u003c\/li\u003e\n\u003cli\u003eOffice \u0026amp; facilities: lease and IT\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Cost-Structure-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThryv 2024 Cost Mix: R\u0026amp;D \u0026amp; Support Drive OpEx; Hosting, G\u0026amp;A, and Marketing Key\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThryv's 2024 cost base centers on R\u0026amp;D (~30-35% OpEx; ~1,200 product staff), support (~22% OpEx; $180M; ~1,200 service staff), hosting ($30-50M estimate on $200M ARR), sales \u0026amp; marketing ($12-18M ad spend; CAC vs LTV focus), and G\u0026amp;A ($150M; 22% revenue).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eLine\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e30-35% OpEx\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupport\u003c\/td\u003e\n\u003ctd\u003e$180M (22% OpEx)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHosting\u003c\/td\u003e\n\u003ctd\u003e$30-50M est.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eG\u0026amp;A\u003c\/td\u003e\n\u003ctd\u003e$150M (≈22% rev)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eR\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eevenue Streams\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSaaS Subscription Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe primary revenue for Thryv is recurring monthly or annual SaaS subscription fees; as of fiscal 2024 Thryv reported subscription revenue of $464 million, with average revenue per user rising ~6% year-over-year, driven by tiered plans that vary by features and user seats. This predictable, scalable model-70%+ of revenue recurring-boosts valuation multiples and investor confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayment Processing Volume\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThryv takes a small percentage or flat fee on payments processed through its integrated system, creating performance-based income that scales with client transaction volume; in 2024 Thryv reported payment processing growth of ~28% year-over-year with small-business digital payment adoption rising ~15% annually, so every 10% increase in client transaction value roughly lifts this revenue stream proportionally to complement its subscription fees.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing Services Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThryv supplements its SaaS fees with managed marketing services-search ad campaigns and social media management-sold for additional monthly fees, often $300-$1,200+ per client; these services, per Thryv SEC filings through 2024, carry higher gross margins and lift ARPU by an estimated 15-25%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdd-on Features and Modules\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThryv sells add-on features and modules-like advanced booking, payments, and marketing automations-that customers buy on top of the core subscription, letting firms customize tools without paying for unused features; upsells drove about 18% of Thryv Holdings' 2024 revenue, boosting ARPU (average revenue per user) by an estimated $14-$22 annually.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCustomizable add-ons reduce churn by fitting vertical needs\u003c\/li\u003e\n\u003cli\u003eUpsells = 18% of 2024 revenue (company filings)\u003c\/li\u003e\n\u003cli\u003eARPU uplift ≈ $14-$22\/year from premium modules\u003c\/li\u003e\n\u003cli\u003eModular pricing enables targeted expansion in SMB base\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnboarding and Professional Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThryv charges one-time onboarding and data-migration fees-typically $500-$3,000 per customer in 2025-covering premium setup and specialized migration; these fees are a small share (~6% of 2024 product revenue) but help offset CAC and reduce break-even time.\u003c\/p\u003e\n\u003cp\u003eThese services align customers for immediate value capture, lowering time-to-first-value and reducing early churn by an estimated 12% in year one.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOne-time fees: $500-$3,000 (2025 range)\u003c\/li\u003e\n\u003cli\u003eShare of product revenue: ~6% (2024)\u003c\/li\u003e\n\u003cli\u003eEstimated churn reduction: 12% in year one\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Revenue-Streams-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThryv: SaaS-led recurring revenue, payments +28% and services boosting ARPU\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThryv's revenue mix is led by recurring SaaS subscriptions ($464M subscription revenue in FY2024, 70%+ recurring), payment-processing fees (payment volume growth ~28% in 2024), managed marketing services ($300-$1,200+\/client, lifts ARPU 15-25%), add-on modules (18% of 2024 revenue, ARPU +$14-$22\/year), and one-time onboarding fees ($500-$3,000, ~6% of 2024 product revenue).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eStream\u003c\/th\u003e\n\u003cth\u003eKey 2024-25 Facts\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscriptions\u003c\/td\u003e\n\u003ctd\u003e$464M (FY2024); 70%+ recurring; ARPU up ~6% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayment fees\u003c\/td\u003e\n\u003ctd\u003eVolume +28% (2024); scales with transactions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManaged services\u003c\/td\u003e\n\u003ctd\u003e$300-$1,200+\/client; ARPU +15-25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdd-ons\u003c\/td\u003e\n\u003ctd\u003e18% of revenue (2024); ARPU +$14-$22\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnboarding\u003c\/td\u003e\n\u003ctd\u003e$500-$3,000 (2025); ~6% of product revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"BCG Matrix","offers":[{"title":"Default Title","offer_id":44509680500819,"sku":"thryv-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/3102\/1907\/files\/thryv-canvas-business-model.webp?v=1776735416","url":"https:\/\/bcgmatrixtemplate.com\/products\/thryv-business-model-canvas","provider":"BCG Matrix","version":"1.0","type":"link"}