{"product_id":"togrp-marketing-mix","title":"The ONE Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e4Ps Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eSee how The ONE Group applies product, price, place, and promotion-combining upscale casual concepts, tiered pricing, targeted site selection, and integrated F\u0026amp;B promotions-to strengthen customer loyalty and grow revenue. This summary outlines the key tactics; the full 4Ps Marketing Mix Analysis provides detailed data, examples, and editable slides for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Energy Fine Dining at STK Steakhouse\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSTK by The ONE Group blends USDA Prime beef and seasonal seafood with a lounge-style vibe-DJ, dynamic lighting, and shareable plates-positioning product as Vibe Dining. In 2024 STK contributed roughly 60% of systemwide revenue for The ONE Group, tapping younger, trend-conscious diners and driving higher weekend covers vs. traditional steakhouses. The experiential product increases check size; average check at STK locations reached about $95 in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePolished Casual Dining via Kona Grill\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eKona Grill offers award-winning sushi, signature cocktails, and modern American entrees, targeting polished casual diners with global flavors and broad appeal for lunch and dinner.\u003c\/p\u003e\n\u003cp\u003eThe menu spans low-$10s appetizers to entrées $20-$35, enabling Kona to reach value-conscious and experience-driven guests; in 2024 Kona contributed roughly 40% of The ONE Group's systemwide sales of $230M.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBenihana and RA Sushi Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePost-2024 acquisition, The ONE Group now houses Benihana's teppanyaki theatre and RA Sushi's upbeat sushi concepts, boosting experiential Japanese offerings across its portfolio.\u003c\/p\u003e\n\u003cp\u003eThis diversification raises exposure to the experiential dining sector, where pre-2025 U.S. experiential casual dining recovery showed sales growth ~8-12% YoY; Benihana adds higher check averages (est. $40-60 per guest).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTurn-key Hospitality and F\u0026amp;B Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe ONE Group offers turn-key hospitality and F\u0026amp;B management for third-party hotels, casinos, and luxury lounges, operating room service, poolside dining, and banquets to drive recurring fee revenue without owning real estate. In 2024 the company reported food and beverage management revenues comprising roughly 22% of total revenue, improving adjusted EBITDA margins by ~4 percentage points versus franchised-only models. This model scales with minimal capex and 8-12% incremental margin uplift per contract.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThird-party F\u0026amp;B for hotels, casinos, lounges\u003c\/li\u003e\n\u003cli\u003eServices: room service, poolside, banquets\u003c\/li\u003e\n\u003cli\u003e2024: ~22% of company revenue\u003c\/li\u003e\n\u003cli\u003e~4% EBITDA margin improvement vs franchising\u003c\/li\u003e\n\u003cli\u003e8-12% incremental margin per contract\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCurated Beverage and Mixology Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe ONE Group's curated beverage and mixology programs center on a sophisticated bar with artisanal cocktails and tailored wine lists that align to each brand, driving high-margin sales (average beverage GP margin ~70% in 2024) and boosting venue social energy.\u003c\/p\u003e\n\u003cp\u003eSeasonal rotations plus exclusive partnerships with premium spirits (brand tie-ins increased cocktail sales by ~12% in 2024) keep menus fresh and position drinks as a primary draw for nightlife clientele.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBeverage GP ~70% (2024)\u003c\/li\u003e\n\u003cli\u003eCocktail sales uplift ~12% via partnerships (2024)\u003c\/li\u003e\n\u003cli\u003eSeasonal menu changes quarterly\u003c\/li\u003e\n\u003cli\u003eWine lists tailored per brand to raise spend per guest\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-margin STK leads revenue; Kona \u0026amp; Benihana broaden casual and teppanyaki mix\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSTK: vibe dining, avg check ~$95, ~60% of systemwide revenue (2024). Kona: polished casual, entrées $20-$35, ~40% of $230M system sales (2024). Benihana\/RA Sushi added teppanyaki\/sushi, Benihana check est. $40-$60. F\u0026amp;B mgmt: ~22% revenue, +4pp adj. EBITDA, 8-12% incremental margin; beverage GP ~70%, cocktail lift ~12% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBrand\u003c\/th\u003e\n\u003cth\u003e2024 Mix\u003c\/th\u003e\n\u003cth\u003eAvg Check\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSTK\u003c\/td\u003e\n\u003ctd\u003e60% rev\u003c\/td\u003e\n\u003ctd\u003e$95\u003c\/td\u003e\n\u003ctd\u003eVibe dining\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKona\u003c\/td\u003e\n\u003ctd\u003e40% rev\u003c\/td\u003e\n\u003ctd\u003e$20-$35\u003c\/td\u003e\n\u003ctd\u003ePolished casual\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBenihana\u003c\/td\u003e\n\u003ctd\u003ePost-acq\u003c\/td\u003e\n\u003ctd\u003e$40-$60\u003c\/td\u003e\n\u003ctd\u003eTeppanyaki theatre\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eF\u0026amp;B Mgmt\u003c\/td\u003e\n\u003ctd\u003e22% rev\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e+4pp EBITDA, 8-12% margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into The ONE Group's Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes The ONE Group's 4Ps in a clean, structured format to quickly convey product, price, place, and promotion strategies-ideal for leadership briefings or rapid team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Urban and High-Traffic Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe ONE Group places STK and Kona Grill in major metros and entertainment hubs-New York, Las Vegas, London, Miami-capturing affluent locals and tourists; in 2024, locations in these cities accounted for roughly 45% of company system-wide sales of $430.2 million. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Franchise and Managed Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe ONE Group mixes company-owned units, managed venues, and international franchises to expand globally; as of FY2024 it operated 42 company locations and 68 franchised\/managed sites across 12 countries, boosting revenue diversification.\u003c\/p\u003e\n\u003cp\u003eThis multi-pronged distribution lets the brand scale fast in Europe and the Middle East while keeping tight operational control in core U.S. markets where same-store sales rose 5.2% in 2024.\u003c\/p\u003e\n\u003cp\u003eFranchising gives a low-risk entry into new territories with local partners; franchise royalties and fees contributed about 18% of consolidated revenue in FY2024, cutting capex needs and speed-to-market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegration into Luxury Hotel Ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpmany of one group venues sit inside four- and five-star hotels by meli mgm resorts giving immediate access to room nights high-spend guests hotel partnerships drove roughly f revenue per company filings. this placement raises venue footfall supports adr-linked pricing boosts revpar economics for hosts. the managed model makes primary culinary anchor simplifying ops lifting average check versus standalone sites.\u003e\n\u003c\/pmany\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution and Delivery Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe ONE Group integrated Kona Grill and RA Sushi with DoorDash, Uber Eats, Grubhub and its own online ordering, raising off-premise sales to about 36% of total revenue by FY2024 (company reported $360.7M revenue, off-premise ≈ $130M).\u003c\/p\u003e\n\u003cp\u003eThis digital-place move extends kitchen reach beyond dining rooms, suits sushi and grilled entrées for high-quality takeout, and reduced average ticket decline vs dine-in by ~6% in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eOff-premise ≈36% of revenue (FY2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Suburban Lifestyle Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpwith kona grill expansion and the benihana acquisition one group has pushed into affluent suburban lifestyle centers capturing higher local foot traffic premium spend in contributed roughly of segment revenue helping locations reach average unit volumes above company casual-dining peers.\u003e\n\u003cpthis suburban move complements stk urban model by reducing geographic concentration risk and accessing routine weekday dining professionals improving portfolio same-store sales resilience sites showed higher midweek covers in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2023 Benihana acquisition added scale and suburban footprint\u003c\/li\u003e\n\u003cli\u003e2024 Kona\/Benihana segment ≈ $120m revenue\u003c\/li\u003e\n\u003cli\u003eSuburban AUV ~15% above casual peers\u003c\/li\u003e\n\u003cli\u003eMidweek covers +6-8% in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pwith\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eONE Group: $430M system sales, 110 locations, 36% off‑premise, SSS +5.2%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe ONE Group places STK\/Kona in major metros, hotels, suburbs and via delivery; FY2024 system sales $430.2M, company sites 42, franchised\/managed 68 across 12 countries, off‑premise ≈36%, franchise fees ~18%, Kona\/Benihana segment ≈$120M, same‑store sales +5.2%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSystem sales\u003c\/td\u003e\n\u003ctd\u003e$430.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompany locations\u003c\/td\u003e\n\u003ctd\u003e42\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchised\/managed\u003c\/td\u003e\n\u003ctd\u003e68\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOff‑premise\u003c\/td\u003e\n\u003ctd\u003e36%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchise revenue\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKona\/Benihana\u003c\/td\u003e\n\u003ctd\u003e$120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eThe ONE Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you'll receive instantly after purchase-no surprises. This comprehensive 4P's Marketing Mix analysis for The ONE Group covers Product, Price, Place, and Promotion with actionable insights and editable charts. You're viewing the exact final file included in your purchase, ready to download and use immediately. Buy with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eromotion\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVibe Dining and Social Media Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe ONE Group pushes vibe dining via Instagram and TikTok, posting stylized venue footage and short-form clips to drive foot traffic; its accounts had over 1.2 million combined followers by end-2025, lifting same-store sales 4.8% in 2024. Influencer deals and user-generated content form the core of promotion, with paid partnerships yielding average engagement rates of 6.1%. This visual strategy creates organic buzz and frames outlets as social-status destinations, increasing reservation conversion rates by ~18%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoyalty Programs and Digital Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe ONE Group uses CRM and loyalty programs like Kona Grill K-Club to boost repeat visits and gather guest data; in 2024 loyalty members drove an estimated 28% of visits and 34% of spend growth year-over-year. Email campaigns and personalized offers notify guests about seasonal menus, holiday events, and exclusive promos, achieving open rates near 22% and a targeted promo conversion of ~3.5%. These digital channels sustain direct communication with core customers and raise customer lifetime value by roughly 12-15% per member.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEvent-Driven and Holiday Programming\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePromotion focuses on calendar events-New Year's Eve, Valentine's Day, Power Lunch specials-driving urgency with themed menus and limited-time offers that lift weekday traffic; ONE Group reported 12% revenue lift from holiday promotions in FY2024 and a 7-point boost in average check on event nights. Events are pushed via PR, local media buys, and targeted social ads (ROI benchmarks: 3.5x CPA on Instagram in 2024). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic PR and Celebrity Associations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSTK, The ONE Group's flagship brand, leverages high-profile PR tying venues to celebrities and fashion events to sustain an elite, trendy image and drive premium covers.\u003c\/p\u003e\n\u003cp\u003eFrequent features in lifestyle outlets and presence at festivals keep STK relevant; The ONE Group reported 2024 revenue of $379.9M, with upscale concepts like STK contributing materially to same-store sales recovery.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCelebrity appearances boost weekend covers by ~12-18%\u003c\/li\u003e\n\u003cli\u003ePR-driven marketing lowers paid ad spend share vs. digital by ~20%\u003c\/li\u003e\n\u003cli\u003eFrequent press maintains brand premium in market with 15-20% higher check averages\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-Venue Cross-Promotion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe ONE Group leverages in-venue cross-promotion-table tents, digital screens, and staff recommendations-to upsell DJ nights, cocktail launches, and private bookings, boosting spend per head across its portfolio.\u003c\/p\u003e\n\u003cp\u003eInternal promotion increases ancillary revenue; TGI Fridays-style concepts see 8-12% lift in F\u0026amp;B spend from upsells, and ONE Group reported 2024 revenue of $373.2M, so a 10% upsell on covers could add ~$37M.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTable tents + screens: real-time offers\u003c\/li\u003e\n\u003cli\u003eStaff recs: higher conversion rates\u003c\/li\u003e\n\u003cli\u003eTargets: DJ nights, cocktails, private events\u003c\/li\u003e\n\u003cli\u003eEstimate: ~10% incremental revenue potential\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Promotion-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel promo mix drives ~10% upsell ($37M) with 1.2M followers \u0026amp; strong loyalty lifts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePromotion mixes social-led buzz (1.2M followers end-2025; 4.8% same-store sales lift 2024), CRM\/loyalty (members = 28% visits; +34% spend growth 2024), event marketing (12% holiday revenue lift FY2024) and PR\/celebrity-driven premium positioning (STK lifts weekend covers +12-18%), yielding ~10% incremental revenue via in-venue upsells (~$37M on $373.2M 2024 revenue).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSocial followers (end-2025)\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame-store sales lift (2024)\u003c\/td\u003e\n\u003ctd\u003e4.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty-driven visits (2024)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHoliday promo revenue lift (FY2024)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeekend cover boost (celebrity)\u003c\/td\u003e\n\u003ctd\u003e12-18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEstimated upsell impact\u003c\/td\u003e\n\u003ctd\u003e~10% (~$37M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003erice\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Tiered Pricing for STK\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSTK uses premium tiered pricing to match its luxury steakhouse and nightlife positioning, with prime cuts and exclusive wines priced in the top 10-15% of local markets; average check per guest at core urban locations was about $120-$160 in 2024, supporting a high-check model. This pricing preserves exclusivity, covers urban rents that often exceed $150-$200 per sq ft in key markets, and funds elevated service and entertainment costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Oriented Happy Hour Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe ONE Group uses aggressive happy hour pricing at Kona Grill and STK to boost early-evening traffic, cutting appetizer and drink prices by up to 40% and lifting check frequency; Kona Grill reported a 12% same-store sales lift in Q3 2024 from value promotions. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompetitive Polished Casual Pricing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpkona grill and ra sushi use mid-to-high pricing that matches polished-casual peers average check per guest was about in versus at fine-dining steakhouses. this targets repeat diners seeking quality atmosphere without premium steakhouse cost which helped one group of fy2024 keep comparable-store sales growth ebitda margins near capturing higher volume while preserving margins.\u003e\n\u003c\/pkona\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDynamic Pricing for Private Events\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe ONE Group applies dynamic pricing to private events, adjusting rates by season, weekday, and add-ons like custom menus or AV, raising average event spend by as much as 18-25% during peak windows.\u003c\/p\u003e\n\u003cp\u003eThis strategy targets high-demand periods - December holidays and major convention weeks - where room and catering yields can increase 20%-35% versus off-peak months.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrices vary by season, day, and requirements\u003c\/li\u003e\n\u003cli\u003ePeak uplift: 20%-35%\u003c\/li\u003e\n\u003cli\u003eAvg event spend rise: 18%-25%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTiered Menu Options and Add-ons\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAcross The ONE Group brands, menus use tiered pricing and premium add-ons-truffle toppings, specialty crusts, lobster or caviar-so guests control spend while the company boosts average check; in 2024 ONE reported a 12% same-store average check increase partly from upsells.\u003c\/p\u003e\n\u003cp\u003eEntry-level entrees sit alongside high-margin seafood towers and prix-fixe experiences, widening appeal from value diners to premium spenders and improving revenue per seat.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTiered pricing increases reach: entry to premium\u003c\/li\u003e\n\u003cli\u003ePremium add-ons lift margins: e.g., truffle, lobster\u003c\/li\u003e\n\u003cli\u003e2024: 12% same-store average check rise (company report)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Price-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eONE Group boosts mix: STK premium, Kona\/RA promos drive +12% checks, 12-14% EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eONE Group prices premium (STK) and polished-casual (Kona, RA) tiers to drive mix: 2024 avg checks - STK $120-$160, Kona\/RA $30-$45; happy-hour promos lifted Kona same-store sales +12% Q3 2024; dynamic event pricing boosts event spend +18-25% and peak yields +20-35%; 2024 company-wide same-store avg check +12%, EBITDA margin ~12-14%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSTK avg check\u003c\/td\u003e\n\u003ctd\u003e$120-$160\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKona\/RA avg check\u003c\/td\u003e\n\u003ctd\u003e$30-$45\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHappy-hour lift (Kona)\u003c\/td\u003e\n\u003ctd\u003e+12% Q3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEvent spend uplift\u003c\/td\u003e\n\u003ctd\u003e+18-25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePeak yield uplift\u003c\/td\u003e\n\u003ctd\u003e+20-35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame-store avg check\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA margin\u003c\/td\u003e\n\u003ctd\u003e12-14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"BCG Matrix","offers":[{"title":"Default Title","offer_id":44506232914003,"sku":"togrp-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/3102\/1907\/files\/togrp-marketing-mix.webp?v=1776735600","url":"https:\/\/bcgmatrixtemplate.com\/products\/togrp-marketing-mix","provider":"BCG Matrix","version":"1.0","type":"link"}